Tag Archives: Costa cruise

Mediterranea Returns to Asia Ahead of Adora Cruises Debut

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After spending several months out of service in Europe, the former Costa Mediterranea returned to Asia earlier this month.

Set to debut for Adora Cruises in the fourth quarter, the 2003-built vessel is currently undergoing a refit in Singapore. Being prepared to serve the Chinese market starting this fall, the cruise ship entered the drydock of the Tuas Shipyard on August 15.

In addition to regular maintenance and class surveys, the Mediterranea is expected to be upgraded for Adora, receiving new features and also a new livery.

According to the company, the new ship’s new colour scheme was created to blend the Mediterranean’s iconic blue, green, and white tones, recreating the “elegant and artistic temperament” of the European inner sea.

In addition to the unique livery, the 2,100-guest vessel will also offer a new onboard experience tailored to the Chinese market, Adora Cruises added.

Renamed Mediterranea, the cruise ship is scheduled to offer a series of short international cruises from Tianjin later this year.

Originally built for Costa Cruises, the 86,000-ton vessel first entered service in 2003. After nearly 20 years of serving the Italian brand, the vessel was sold to CSSC Carnival – which later became Adora Cruises – in 2021.

Sharing the design of Carnival Cruise Line’s Spirit Class, the vessel features themed interiors that pay homage to Italy’s palaces and castles.

Designed by the hospitality architect Joe Farcus, the public areas include three pool decks, a multi-story atrium, a selection of dining venues and several bars and lounges.

Following the Mediterranea, the Adora Magic City is also scheduled to start service for Adora Cruises later this year. In the final stages of construction, the China-built vessel will offer short cruises from Shanghai.

A joint venture between Carnival Corporation and the China State Shipbuilding Corporation, Adora Cruises also operated the Costa Atlantica. Currently laid-up in Italy, the 2000-built vessel is a sister to the former Costa Mediterranea.

Weinstein: More Carnival Cruise Line Capacity Generating Outsized Returns

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Moving two former Costa Cruises ships originally built for sailing Asia to the Carnival Cruise Line brand in North America has been an instant success, said John Weinstein, CEO of Carnival Corporation, speaking on the company’s second-quarter earnings call.

Weinstein said that Carnival Cruise Line will amount to about a third of Carnival Corporation capacity in 2023 and 2024, compared to approximately 25 per cent pre-pandemic.

The Venezia debuted in New York earlier in June and is the first of two ships that will operate under the ‘Fun Italian Style’ branding, with the Firenze set to join the fleet next year, sailing from Long Beach.

“These transfers are part of our portfolio management strategy, which is contributing to Carnival Cruise Lines’s capacity, growing 22 per cent more than pre-pause expectations. And Costa’s capacity is reduced by 36 per cent, compared to pre-pause expectations,” Weinstein explained.

“The added capacity to Carnival Cruise Line will not only generate outsized returns for the company but rightsizing the Costa brand is also having these desired effects of supporting its revenue profile confirmed by recent booking and pricing trends,” he said.

“We remain committed to our strategy of owning a portfolio of world-class brands, many of which are truly dedicated to specific markets and it’s clear the strength of this portfolio is now shifting into high gear.”

Photo: Antonio Silva

CSSC Carnival Cruise Shipping Changes Name to Adora Cruises

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CSSC Carnival Cruise Shipping Limited announced today it has changed its name to Adora Cruises Limited, effective immediately.

The new name, inspired by its brand name “Adora Cruises” will further strengthen the popularity and reputation among customers and reflects the vision of the company to bring to guests A Voyage in Love and to build a leading homegrown Chinese cruise line, according to a press release.

Adora Cruises Limited also adopts the same logo as its brand Adora Cruises, using Chinese red, sunshine yellow, earth green and star-sea blue in the shape of A and the ship bow to display the brand personality of happiness, care, vitality, and creativity. Its ambition is to bring guests a tasteful combination of traditional elegance and modern flair, and an immersive and fun-filled experience at sea.

“Our new company name is in line with our brand name, which is more memorable and recognizable. It better communicates our goal to build the most admired cruise brand in China. Together with the company’s name changing, Adora Cruises Limited gets ready to set sail in the full resumption of the Chinese cruise market,” said Chen Ranfeng, Managing Director of Adora Cruises Limited.

The former CSSC Carnival Cruise Shipping Limited was founded in 2018. After years of development, the company has solidly enhanced its operational capability in sales, marketing and commercial operation, product design and development, hotel management, maritime operation, and newbuild project supervision and development etc.

Yang Guobing, Chairman of Adora Cruises Limited, said, “After years of development, Adora Cruises Limited has become an independent and full-functioning cruise company and has its own brand. We are getting well prepared in sales and marketing, product and hotel management and maritime operation.”