Tag Archives: MSC Splendida

MSC maintains market presence and touts return to ex-UK

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By Phil Davies

MSC maintains market presence and touts return to ex-UK MSC Cruises is maintaining capacity in the UK market despite withdrawing departures from Southampton after this year.

The Italian line is concentrating on fly-Med sailings in 2015 with dedicated charter flights to serve five ships from Venice and its two biggest vessels MSC Fantasia and Preziosa sailing year-round from Barcelona and Genoa.

Regional connecting flights will be commissionable at 5%.

But UK, Ireland and Australia executive director Giles Hawke (pictured) does not rule out a return to ex-UK cruises in the future.

Hawke, speaking ahead of the 2015/16 programme going on sale on Wednesday – the earliest date ever – revealed that the company aims to more than triple UK passenger numbers from 60,000 this year to 200,000 by 2017.

He would not be drawn on when or if MSC would return to ex-UK departures, but said there would be eight calls in either Southampton or Dover next year which will allow agents to make ship visits.

“We will more than replace our ex-UK capacity with our fly-Med programme,” he said, indicating that MSC would be the biggest player in the sector in 2015 with departures covering both the western and eastern Mediterranean.

The company has taken 500 pre-registrations from consumers ahead of the on-sale date and expects strong trade support, with early booking offers such as discounts of up to £200 off the brochure price and free cabin upgrades for bookings made between April and June.

Prices lead in at £499 per person based on a seven-night fly-cruise from Barcelona on newest ship MSC Preziosa on December 6, 2015.

Other options include the first ship with upgraded MSC Yacht Club facilities – MSC Splendida – sailing in northern Europe.

Hawke said: “I believe we will return to ex-UK cruising but first we want to build the brand and consumer demand to justify us having one of our biggest ships operating out of Southampton.

“We want to build a brand that the consumer understands and one that commands the kind of prices it deserves.”

MSC Opera is being withdrawn to be stretched in size alongside three other Lirica-class ships following this year’s season of departures from Southampton.

MSC Close to Megaship Deal with STX

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Will MSC start another newbuilding project with STX France? MSC Cruises is close to a newbuilding contract with STX France for two megaships with an option for two additional vessels, according to French media.

French reports quote a total budget of 2.4 billion euro for ships well over 4,000 passengers each.

Quoted is MSC France CEO Erminio Eschena, who said he was looking at the situation with “some confidence” and was optimistic.

He continued that MSC was still in talks with yards, looking for a fair price, and a decision is expected before April to target a delivery date to get the first ship in service before the end of 2016.

MSC Cruises appoints commercial director for UK

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By Hollie-Rae Merrick 

MSC Cruises appoints commercial director for UKMSC Cruises has appointed a commercial director for the UK and Ireland, following Giles Hawke’s promotion to executive director.

It was announced earlier this month that Hawke would take on the broader role across English speaking markets.

The cruise line has now appointed Lee Strongitharm for the newly created position of commercial director.

Strongitharm will take up his role in April and joins from Carnival UK.

Hawke said: “Lee brings with him a very impressive track record of achieving profitable growth from the UK marketplace in both air and cruise sectors which will be fundamental for MSC Cruises future ambitions.

“I am delighted to welcome him to lead our very talented team in UK and Ireland.”

The cruise line has also announced a number of other changes to their leadership.

From March 20, the current product director Oliviero Morelli will take up the position of managing director for MSC Cruises Japan.

Lorenzo Diamantini will be moving from his role as sales director for Ireland. He will be moving to Geneva to take up the position of deputy executive director for Anglo Saxon markets, reporting to Hawke.

Stephen Moffett will add Ireland to his remit as sales director.

Hawke added: “Oliviero and Lorenzo have both worked for MSC Cruises for a number of years and these promotions reflect their contribution and achievements within the UK and Irish business.

“They will both be missed and will be great assets to the markets in their new roles. Stephen’s broader responsibility reflects his contribution to the UK business and gives him greater scope to use his experience and expertise within the UK and Ireland.”

Sabine Ficek, finance director, and Alessandra Pierleoni, marketing director, continue their roles within the UK and Ireland leadership structure.