Celebrity Announces June Caribbean Comeback from St. Maarten

Celebrity Cruises announced its return cruising today as the Celebrity Millennium will homeport in St. Maarten starting on June 5.

Beginning March 25, guests can book the new seven-night itineraries departing through August.

The ship will sail two different weeklong itineraries. One will call on Aruba, Curaçao and Barbados and a second itinerary will call on Tortola, St. Lucia and Barbados.

The ship will sail with the vaccinated crew and will be available to vaccinated adult guests and children under the age of 18 with a negative PCR test result within 72 hours of embarkation, according to a press release.

Guests can take advantage of special air and sea pricing offering exceptional savings on all Summer 2021 St. Maarten sailings starting at $1,999 per person for a veranda stateroom. 

Celebrity Cruises President and CEO Lisa Lutoff-Perlo said: “Returning to the Caribbean after more than a year away is such a significant moment for us. It marks the measured beginning of the end of what has been a uniquely challenging time for everyone. We have been in constant contact with the leadership of St. Maarten these past months to support each other and share learnings and best practices. That we’re able to offer people the opportunity to safely vacation onboard the revolutionized Celebrity Millennium, is incredible, and that we will sail from the magical island of St. Maarten is very special. I am forever grateful for the support and collaboration of the St. Maarten government.”

“Having a major cruise line such as Royal Caribbean Group’s Celebrity Cruises homeport here is a significant economic milestone for St. Maarten. It’s a historic agreement, the fruit of continuous dialogue and a testament to the strength of our longstanding relationship,” Minister of Tourism, Economic Affairs, Transportation and Telecommunication (TEATT) Ludmila de Weever declared. “Celebrity Cruises homeporting here will help rejuvenate our economy and drive opportunities for our people. I would like to thank the management team at the Royal Caribbean Group for their commitment to St. Maarten and their confidence in the Ministry of TEATT as a reliable and responsible partner. I look forward to the successful re-launch of their Caribbean cruising,” Minister de Weever concluded.

Royal Caribbean Business Update Call Preview: What Matters

Royal Caribbean Group has scheduled a business update call for investors, as well as report 2020 fourth quarter and 2020 full-year earnings, on Monday, Feb. 22.

It’s a key call for the investment community, with the company approaching the one-year mark without ships in service from U.S. ports, and only a small percentage of its fleet operating, with the Quantum of the Seas sailing from Singapore while TUI Cruises and Hapag-Lloyd Cruises have seen smaller restarts.

Company executives are expected to provide a 15 to 25-minute presentation and then will open it up to question from financial analysts. 

What to Listen For:

  • Restart: When will ships actually start sailing in mass in the United States and Europe? Company executives will be pressed to answer or provide a realistic timeline. Previous remarks about restarting in 2020 did not pan out. 
  • CDC: Will company executives provide an update regarding ongoing discussions with the CDC and its Conditional Sailing Order. Since being issued in late October there have been no further public updates nor promised technical regulations. 
  • Biden Administration: After the industry had high-profile meetings with Vice President Mike Pence in 2020, as well as a teleconference in October, what has been the relationship with the new U.S. administration so far with President Joe Biden in office?
  • Azamara: Company executives will need to comment on the sale of Azamara to a private equity company. Will other sales of ships or brands follow?
  • Alaska: How will the Canada cruise ship ban impact the Alaska season and is the idea of a waiver to operate without calling on a foreign port realistic?
  • Occupancy: When the ships do restart, what occupancy will they sail at, and what occupancy do they need to sail at to generate positive earnings?
  • Deployment: Could 2021 and possibly 2022 lead to a seismic shift in deployment as cruise lines stay even closer to home and embrace short cruises?
  • Cash Burn: Royal Caribbean Group opted not to provide an exact cash burn figure in its last earnings release, but offered a range that averaged out to $270 million a month. Investors will be looking for an update.
  • Startup Costs: Among Wall Streets, key concerns will be the startup costs per vessel as well as the timeline to get a vessel ready to cruise with guests.
  • Lay Up: Will the company elaborate on further cold lay-up scenarios for the vessels that may return to service last? 

Cabezas: ‘Azamara Sale is a Win-Win-Win’

The Chief Operating Officer of Azamara, Carol Cabezas, has explained the sale of Azamara to a private equity firm, Sycamore Partners, with increasing the value of the cruise line’s product and driving the brand forward.

“Sycamore Partners, which has invested in many upscale consumer brands, is known for identifying great brands that need flexible funding to grow and succeed,” Cabezas said in a video address published on the brand’s official website.

“Sycamore’s strategy is to partner with existing management to nurture companies for growth and invest in upscale companies. The priority is to increase the value of our product. So, it’s a win-win-win,” she added.

This comes a couple of hours since Royal Caribbean Group announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners in an all-cash carve-out transaction for $201 million, “subject to certain adjustments and closing conditions.”

The sale is expected to close in the first quarter of 2021, Cabezas said, after the cruise line receives all the normal regulatory approvals.

The transition will take a couple of months with the help of the Royal Caribbean Group.

According to Cabezas, nothing is currently expected to change for Azamara’s customers.

“There is no impact on your current bookings, future cruise credits, refunds or the availability of your travel advisor. Also, our website and care centre agents remain open for business, and I encourage you to start planning your next cruise with us,” she said, before adding that that the entire team will stay with Azamara, including customer care staff and crew.

“We commit to keeping the brand elements that make us Azamara, your brand of choice with immersive experiences that elevate vacation to lifestyle and superior service throughout the journey. With Sycamore, we intend to rapidly expand these to offer more destinations and portfolio choices at every step along the way. We’re only going to get better,” Cabezas stated.

Azamara will adopt the same health and safety protocols as the Royal Caribbean Group, Cabezas said in a statement. These were developed by a group of public health experts at the Healthy Sail Panel.