Spectrum of the Seas to Drive Chinese Demand

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Sunshine of the Seas pictured above.

When the new Spectrum of the Seas debuts in China in 2019, the Quantum-ultra class vessel will have features that should drive demand in the Chinese market, according to Dr. Zinan Liu, president China and North Asia-Pacific, Royal Caribbean International.

Liu said announcements would follow in the coming months. He continues to be bullish on the Chinese cruise market.

“Frankly speaking in the past two years, there have been some issues, even setbacks in the Chinese market,” Liu said. “The industry ebbs and flows, that is business law. The industry won’t redefine the laws of economics, we have to follow the pattern of supply and demand.

“Personally, I am not very concerned about the recent weakening,” Liu continued, in a speech at China Cruise Shipping.

“When the price drops, some companies may choose to exit. When the market thrives, newcomers join the ranks. That is the result of supply and demand. Leading cruise lines are adjusting their capacity as to maximize the return on investment.”

Among areas of concern, he said, was port development to keep up with a growing cruise fleet. As well as continuing a path of sustainable development. Other challenges include offering more diverse itineraries, as well as better shore excursions.

Liu said excursions for the Chinese cruise guest have been dominated by shopping trips, and the company is now working to add more cultural offerings for the 2018 season.

Construction Starts for Spectrum of the Seas

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Spectrum of the Sea steel cutting.

Royal Caribbean International cut steel to mark the start of construction for the Spectrum of the Seas (Quantum Ultra), which will be delivered from Meyer Werft in 2019 and head for the Asia market.

“Set to debut in 2019, Spectrum will be the next evolution of the cruise line’s groundbreaking and high-tech Quantum class of ships placing the ship in a new class of her own. The revolutionary Quantum Ultra ship will specifically be designed for guests in China and the Asia-Pacific region, and will feature cutting-edge and unprecedented experiences and amenities,” the company said. 

“Today is a very special day in the development of our new Quantum Ultra ship, Spectrum of the Seas. We are now one step closer to delighting our guests in Asia Pacific with this remarkable ship,” said Michael Bayley, President and CEO, Royal Caribbean International. “Spectrum will be another giant leap forward in vessel design and guest experiences that will provide travelers with ample opportunities to create unforgettable memories.”