Tag Archives: winter holidays

Harriet Green insists ‘Cook is not in decline’

Posted on by
Reply

Harriet Green insists ‘Cook is not in decline’

Thomas Cook chief executive Harriet Green today hit out at any suggestion the group is in decline.

Green said: “Cook is a super brand in a growth industry.”

Having outlined the new strategy for the group yesterday, Green insisted the company would retain a presence on the high street.

“Retail is a very important part of Thomas Cook’s future,” she said.

“We do not want to be an online travel agent with every piece of product out there and with no assurance.

“Everything on our website will be fully quality assured and checked by Thomas Cook.”

Green said: “We have made extraordinary progress in 32 weeks. This company was not very well when I joined. Now we are into transformation. We have a credible, profitable, growth story. The company has to prove it can execute it.”

She insisted: “Thomas Cook will grow and grow profitably. We have no intention of shrinking to greatness but it’s about being simpler and clearer.”

Cook boss Green reveals strategy for the future

Posted on by
Reply

Cook boss Green reveals strategy for the future

By Phil Davies

Thomas Cook today unveiled long-awaited plans for a turn-around in the business involving the sale of non-core assets to raise up to £150 million.

No businesses were identified but ski arm Neilson and Preston-based luxury operator Gold Medal are thought to be among the divisions considered for disposal.

The group said the non-core disposal programme is underway with the opportunity to realise gross proceeds of £100 million to £150 million.

In a brief trading update ahead of half year results being published in May, the group described the UK turnaround as being on track.

Cook said its new profitable growth strategy was focused on “simplification, web innovation, flexible new products and services, enabled by rigorous execution and an integrated IT platform”.

Group chief executive Harriet Green said: “Our business transformation plans are ahead of schedule and already delivering substantially improved performance, which resulted in our recent return to the FTSE 250.

“We have exceeded our initial commitments and today announced a further £50 million of cost out actions, bringing the total profit improvement actions identified already to £350 million, £290 million of which is still to come.

“Stabilising the business has been our priority through addressing our cost and cash challenges, and strengthening the leadership team to create a more effective, aligned organisation focused on rigorous execution.”

She added: “We are excited to now reveal our new strategy based on four cornerstone principles; delighting customers with trusted, personalised holiday experiences through a high-tech, high-touch approach.

“Based on comprehensive consumer research we aspire to occupy a unique position in the market through our new strategy, deliver industry leading margins and customer loyalty, whilst maintaining consistent quality that can be trusted.

“We will expand our already successful hotel concepts; and build a new portfolio of flexible, trusted products and services; creating a single gateway for customers to access personalised recommendations, specifically tailored to meet their needs.

“The operational credibility of this strategy rests on the success of our self-help measures to date, our trusted brand and the clear targets and KPI’s against which we are ready to be judged.

“We have real options now, with the prospect of delivering improved revenues, strengthened gross margin, better cash flow and disposal opportunities, to build a strong and exciting future for the Thomas Cook Group, worthy of our customers and our heritage.”

Cook said the new strategy, which includes raising web penetration to half of all sales, has been based upon extensive research and analysis including a comprehensive, in-depth survey measuring the attitudes and changing needs of almost 18,000 travellers, validated against the experiences of many of its own customers.

The group added: “Building on its trusted brand and 171 year heritage Thomas Cook will deliver personalised holiday experiences through a high-tech, high-touch approach.”

This comes a week after the company under UK boss Peter Fankhauser announced 2,500 job losses and the closure of 195 travel agency branches.

Today the group said the “thorough” UK restructuring was underway to re-shape the organisation to meet customer needs with a target to deliver UK EBIT margin in excess of 5% by 2015.

A transformed approach to hotel purchasing to utilise group scale is already delivering “tangible benefits”.

Cook described its business transformation as gaining momentum with a further £50 million of “cost-out actions” identified bringing the total profit improvement actions so far to £350 million with more to come.

The Northern and Central Europe divisions continue to build on their industry leading positions while Cook is creating a group-wide airline business to improve costs, quality, reliability and customer experience to build a stronger business.

Travel Counsellors targets Cook employees with ‘discovery days’

Posted on by
Reply

Travel Counsellors targets Cook employees with ‘discovery days’

By Phil Davies

Travel Counsellors targets Cook employees with 'discovery days'Travel Counsellors today reported an “unprecedented” rise in job seekers following Thomas Cook announcing the closure of 195 agency branches and 2,500 redundancies.

The homeworking agency says there is a future for “talented travel professsionals” and is organising a number of recruitment initiatives including ‘discovery days’ across the UK.

These will offer an insight to the future of travel and show retail agents that there is an alternative to life on the high street.

Cook staff facing job losses are being invited to annual mini-conferences being held in Manchester, Birmingham and London on April 15-27. A special webcast will also be held.

Travel Counsellors who have previously worked on the high street, and for Cook in particular, will be attending the discovery days and will host the webcast.

Some existing Travel Counsellors have offered to open their homes to those interested in joining so they can see how the company works and answer questions.

“This will give potential recruits the chance to speak directly with people who have been in their position before, and hear why they took the leap to run their own business,” Travel Counsellors said.

The company believes its impressive sales for the start of the year is proving a “compelling reason” for Cook employees to express interest in joining Travel Counsellors.

Average earnings for UK Travel Counsellors are up to £21,000 in the past year, with the top 100 earning £59,871.

Head of global recruitment Simon Burke said: “We have had to reprint a new batch of our information packs as the demand has outstripped our normal supply.

“We are mindful that this is very difficult time for Thomas Cook employees and we want to give them as much support as possible, so this is why we’re going to lengths to ensure they see that there is light at the end of the tunnel.”

Travel Counsellors quoted former Cook employee Donna Horner who said the idea of working from home had worried her but “it really has been the best thing I’ve ever done”.

“I’ve never known support like it, not in all the years I worked on the high street. I feel far from isolated, in fact that couldn’t be further from the truth – I felt more isolated when I was working on the high street.

“Importantly, I do earn decent money. I can understand why some Thomas Cook employees may feel anxious about taking the leap and may want to try to find a job on the high street, but all I can say is taking the step to work for Travel Counsellors have allowed me to truly enjoy working in travel again.”