Carnival Corporation chief backs UK trade push

The chief executive of Carnival Corporation has backed his UK team to develop relations with the trade, but urged agents to speak out if they were unhappy with the cruise giant’s strategy.

Speaking at the 10th annual Clia conference in Southampton, Arnold Donald said he had “every confidence” in the Carnival UK team, who he said would “talk to the trade, listen and learn”.

His comments came after Carnival UK’s vice president for sales Alex White vowed to have “agents at the heart” of the P&O Cruises and Cunard business in the future, following a mixed history with the trade which included a swathe of commission cuts in 2011.

Donald said: “We have increased our team by 30% under the leadership of Alex White, we have our Cunard and P&O Cruises Partnership Team that we’ve implemented and we have our training academy which we are refining and revamping.

“You (the trade) told us that we were on the right track and we absolutely want to keep listening and figuring out how we can continue enhancing.

“I have every confidence in David Noyes, who leads Carnival UK, and Alex and his expanded team to make sure we have enough people contact (with the trade) and make sure we’re talking to you and listening and learning so we can deliver what you need to build your business and in turn build our business and I think we’re on the track.

“You tell us, and if we’re not we’ll correct it and make sure we get on the right track.”

Cruise chief targets ‘pirate’ shore excursion operators

Photo courtesy of Dave Jones

by Hollie-Rae Merrick

Cruise lines need to educate agents about the value of selling shore excursions to stop “pirate third-party operators stealing guests”, the boss of the world’s largest cruise company has claimed.

Carnival Corporation chief executive Arnold Donald told the Clia conference in Southampton that there was scope to improve the promotion and sales of both onboard and destination-based experiences.

“There has only been one year since 2006 that onboard revenues didn’t go up,” he said. “Despite any changes in the industry, onboard revenues have continued to grow.

“Those changes include shore excursions where you have a lot of, what we call pirates, but they call themselves independent operators, stealing our guests on shore excursions that they ought to be booking with us.

“It’s a missed opportunity for us.”

Donald said that working with agents would help customers differentiate between shore tours provided through cruise lines and others.

“Some of those tours aren’t the same,” he added. “They may go to the same places but they aren’t the same.

“They may not have the same insurance, they may not have the same quality guides and consumers buying online doesn’t know all that. We have to do a better job at that.

“There are so many opportunities on this.”

Donald went on to praise the performance of the UK market which he described as “robust” and performing well.

He claimed the UK was on a “positive trajectory from a Carnival standpoint”, but admitted that the industry needed to “manage smarter and not panic on price”.

He said it was important to “hang in there a little bit longer on price” to help drive up the average cruise fare.

Carnival Corp to build four new ships as part of ‘growth strategy’

Carnival Corporation has announced it will build four new cruise ships for its Costa Asia, P&O Cruises and Princess Cruises lines.

Two of the four new ships will be built for Costa Asia for deployment in China, and one will be built each for P&O Cruises Australia and Princess Cruises.

This takes the company’s total number of new ships scheduled to be delivered by 2020, to 17.

The four new ships will be built by Fincantieri at the company’s shipyards in Monfalcone and Marghera, Italy, with deliveries expected in 2019 and 2020.

The two new 135,500-ton ships for Costa Asia and one new ship for P&O Cruises Australia will carry 4,200 passengers.

Princess Cruises’ new 143,700-ton ship will carry 3,560 passengers and will be its fourth “Royal Princess” class vessel, featuring the same design platform used on Royal Princess, Regal Princess and Majestic Princess.

 

Chief executive of Carnival Corporation, Arnold Donald, said: “These ships will be great additions to our fleet that support our goal to exceed guest expectations and create great vacation memories for each guest onboard our ships.

“These strategic investments in new ships that wow our guests are an important part of our measured growth strategy, which includes replacing less efficient ships with newer, larger and more efficient vessels over a very specific period of time.”

The company said specific features and amenities for the ships, along with deployment details, will be revealed in the coming months.