P&O Cruises reveals new Union Flag livery

P&O Cruises reveals new Union Flag livery

P&O Cruises has revealed it is changing the livery of its ships, adding a Union Flag design intended to highlight the line’s British heritage.

As part of the modernisation of their fleet the new design will feature on the bow of all ships.

The news was announced by the cruise line during Travel Weekly’s Globe Travel Awards ceremony tonight (Thursday).
The cruise line said that at 94 metres long the flag will be the longest in the world.

The line’s ships will also gain blue funnels, with a rising sun motif meant to symbolise the brand’s oriental heritage.

The new look will first be introduced on Aurora which goes to dry dock later this year. New ship Britannia will sport the livery when it launches in February 2015, with all other P&O ships featuring the new design by the end of 2016.

David Dingle, chief executive, said: “In our 177th year we are unveiling a new, contemporarily styled livery which symbolises all that we stand for, pointing to the future and celebrating our British heritage.

“This bold new look will make our ships yet more distinctive and recognisable across the world.

“Our ships will proudly carry on their bow Britain’s most distinctive symbol, the Union Flag, to all corners of the globe.

“The P&O Cruises name will be emblazoned along their hulls and the rising sun, the enduring symbol of our heritage, will shine from their funnels.

“This modern new look will exemplify the strengths and virtues of our company long into the future.”

P&O Cruises announces new 141,000-ton ship to enter service in March 2015

P&O Cruises announces new 141,000-ton ship to enter service in March 2015

Posted 01 Jun 2011

New ship announced for 2015
To be built at Fincantieri’s Monfalcone yard, the all-in cost is approximately €155,000 per lower berth. Ushering in an exciting era for P&O Cruises, the ship will offer a stylish and innovative new design and an unprecedented number of passenger facilities, along with many of the brand’s classic and iconic features. Specifications and new product innovations will be announced at a later date.

Commented Micky Arison, Carnival Corporation & plc’s chairman and CEO, “P&O Cruises is Britain’s number one cruise operator, and is synonymous with high quality holidays that celebrate its rich British heritage. The UK continues to be a key growth market and innovative vessels such as this new P&O Cruises ship – targeted specifically to British clientele – underscore our commitment to leading the expansion of this important cruise region. With a progression of highly successful new ships introduced over the last 15 years, P&O Cruises is uniquely experienced in designing vessels to meet the specific needs and aspirations of British passengers. This newly ordered ship will underline P&O Cruises’ position as Britain’s favourite cruise line.”

P&O Cruises Managing Director Carol Marlow said, “This next-generation ship will deliver the ultimate P&O Cruises experience, with ‘sophisticated wows’ and new features to attract thousands of newcomers to our brand, and equally to resonate with existing P&O Cruises passengers by giving them the ‘P&O-ness’ they recognise and love. She will offer ‘the best of the best,’ combining the favourite classic features of Oriana and Aurora, the choice and variety of Azura and Ventura, and a host of new ideas and concepts which together will deliver to our passengers the holiday of a lifetime, every time they travel with us.”

About P&O Cruises
P&O Cruises can trace its roots back to 1837 when the Peninsular Steam Navigation Company was awarded the lucrative Admiralty contract to carry mail to the Iberian Peninsula and beyond. Today, as trusted cruise experts, P&O Cruises has a fleet of seven ships offering holidays tailored to British tastes combining genuine service, a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time they travel with us. Azura was launched in April 2010 – officially named by Godmother Darcey Bussell CBE and small ship Adonia was added to the fleet on May 21, 2011 with global singing star Dame Shirley Bassey DBE as Godmother.

P&O Cruises Fleet:
Oriana entered service 1995, named by Her Majesty The Queen, 1,828 passengers
Aurora entered service 2000, named by HRH Princess Anne, 1,870 passengers
Oceana entered service 2003, named by HRH Princess Anne, 2,016 passengers
Arcadia entered service 2005, named by Dame Kelly Holmes DBE, 2,016 passengers
Ventura entered service 2008, named by Dame Helen Mirren DBE, 3,078 passengers
Azura entered service 2010, named by Darcey Bussell CBE, 3,100 passengers
Adonia entered service 2011, named by Dame Shirley Bassey DBE, 710 passengers
Newbuild  2015  to be confirmed , 3,611 passengers