Carnival Corp. in preliminary deal with Chinese group

Posted on 29 January, 2015 by Spacejunkie2

Carnival Corp. signed a memorandum of understanding with China Merchants Group (CMG) to pursue a possible domestic Chinese cruise line and to develop cruise ports.

Carnival said it formalized a strategic partnership with CMG at a signing event at the Hilton Shenzhen Shekou.

CMG is already developing a flagship port called Prince Bay Cruise Terminal in Shekou. Carnival said the partners would work to have cruise ships sail from this flagship port, while also developing other cruise destinations across China and northern Asia.

In addition, Carnival and CMG will explore a joint venture that would own and operate its own cruise ships as part of the first domestic Chinese cruise line targeted to the Chinese market. The joint venture would explore the possibility of sourcing new ships that are designed and built in China, along with the possibility of acquiring existing cruise ships.

Carnival last year signed a separate memo with China State Shipbuilding Corp (CSSC). to design and build a cruise ship in China in partnership with Fincantieri. That memo also contemplated the exploration of other possible joint venture opportunities with CSSC, including the potential to form a domestic cruise company, port development, talent development and training as well as supply chain and logistics.

It isn’t clear how that agreement would be affected by the one announced with CMG.

“The MOU we signed today signifies a great opportunity to take the next step in the future of Chinese cruising, while addressing some key needs for both the cruise industry and its passengers in China,” said Alan Buckelew, COO of Carnival Corp.

CMG, China’s oldest state enterprise founded in 1872, focuses on transportation, infrastructure, financial services and real estate development.

Carnival Vista the product of healthy competition

Posted on 28 January, 2015 by Spacejunkie2

Business competition isn’t always what it’s cracked up to be. It led to ruinous price wars in the late 19th century in many industries.

But it’s also a great goad to improvement. That seems to be what’s happening in the cruise industry, especially in the contemporary market, where a remarkable series of interesting ships have been coming out of Europe’s shipyards.

Judging by the renderings released last week, the latest to join the fray is the Carnival Vista, coming in 2016.

While still bearing the imprint of Funship 2.0, the Vista will have a number of novel elements not shared by other Carnival Cruise Line ships.

Guests on the SkyRide cycle 150 feet above the sea.

SkyRider, a recumbent cycle that runs a circuit around and above the sports deck, may be the most noticeable of the bunch. But there’s also an IMAX theater, part of a Multiplex area; a new kaleidoscopic water slide; a casual seafood restaurant; an area of suites with hammocks; and a new approach to family staterooms. With the Vista, Carnival will become the first cruise line to brew its own beer at sea.

The cluster of new features is reminiscent of two other ships introduced in 2014: Norwegian Cruise Line’s Norwegian Getaway and Royal Caribbean International’s Quantum of the Seas. The new deck of indoor/outdoor restaurant space on the Vista’s Deck 5 looks remarkably like the Waterfront on Norwegian’s Breakaway/Getaway ships.

The Vista's resort-style pool deck.

Norwegian, Royal and Carnival have been rivals for more than 40 years, but their competition in ship design is as vital as it has ever been. Each is pushing the other to develop better and more exciting new features, and the benefits are accruing to cruise passengers who have a fantastic array of fun things to do on a ship.

And of course, there’s a lot for travel agents to talk about and sell on these new ships. So here’s a salute to healthy competition. Long may it reign.

Seuss proving a coup for Carnival

Posted on 22 January, 2015 by Spacejunkie2

With the addition of Dr. Seuss characters and the makeover of Camp Carnival into Camp Ocean on some of its ships, Carnival Cruise Line has more appeal than ever to the family cruise segment.

The changes, announced a year ago, bring an instantly recognizable name to Carnival’s kids offerings.

“For Dr. Seuss, as soon as you mention Cat in the Hat, they already know who it is,” said Ana Klacinski, youth director on the Carnival Freedom.

It’s a step up for Carnival, which competes at sea with characters from Nickelodeon (Norwegian Cruise Line), DreamWorks (Royal Caribbean International) and, of course, Disney on Disney Cruise Line.

Now Carnival offers a kids parade through the Freedom once each cruise, led by characters from “The Cat in the Hat,” as well as a Green Eggs and Ham breakfast featuring Sam I Am.

At the same time, Carnival has significantly improved the kids facilities on the Freedom and other ships. Seuss is now playing on 10 of Carnival’s 24 ships, and Camp Ocean has been installed on the Freedom, Breeze, Magic and Triumph.

The big change is to give each age group its own themed space to play in, from Penguins (ages 2 to 5) to Stingrays (6 to 8) to Sharks (9 to 11). Klacinski said kids are excited to see the play space has lost its day-care vibe.

“They have a name, but not only that, they have their own space that they don’t have to share with anybody,” she said. “And they love it.”

The Freedom also received a Dr. Seuss Bookville area adjacent to Camp Ocean. It provides space for unscheduled time that children and parents can play together and an introduction to Seuss books guests may not know.

Part of the magic of the Seuss parade is its mystery, Klacinski said. It begins with an announcement that Seuss characters are onboard and an invitation to gather in a lounge 15 minutes before the parade. No one knows quite what for. When the time is ripe, a chant begins: “Dr. Seuss is on the loose!”

One by one, the characters are introduced and then the parade begins, through the ship, with kids banging noisemakers and keeping the chant going until arrival at the ship’s main theater, where they’re invited on stage for a group reading of “The Cat in the Hat” while parents watch.

“It’s like a good, family-friendly event and comedy show at the same time,” Klacinski said.

The Green Eggs and Ham breakfast, held later in the cruise, attracted about 50 kids and parents on the cruise I was on. Food, including mint-green scrambled eggs, is served by wait staff attired as Thing One and Thing Two from “The Cat in the Hat,” and Sam I Am appears to greet and hug kids.

Chuck Soukop, a passenger from Punta Gorda, Fla., said he was delighted with the upgrades to Freedom’s kids programming. “It’s nice to have something for the kids to do that isn’t as expensive as Disney [Cruise Line],” he said.