Carnival Corp. posts ad concepts for consumers to vote on

Posted on 8 December, 2014 by Spacejunkie2

Carnival Corp. has posted six ad concepts for its next marketing campaign, with tools for consumers to vote for the one or ones they like best.

The ad ideas are featured on the revamped WorldsLeadingCruiseLines.com website, along with a new tool to help consumers sort out what kind of cruiser they are and information about Carnival’s various brands.

Each ad concept runs about 90 seconds, including a 20-second introduction by comedian Cedric the Entertainer. The concepts are presented like advertising storyboards, black-and-white sketches accompanied by narration and sometimes background music.

In one, entitled “Unicorn,” a pair of unicorns watch other animals getting on the boat as it starts to rain. The unicorns run through the reasons not to go — too crowded, boring, bad food. The viewer sees scenes of other animals living it up on the ship. The narrator calls the unicorns “clueless,” and says “they think the rain is letting up but we know better.”

Another ad, “Cruise Virgin,” is full of light sexual double entendre and seems tailor-made for a Carnival Cruise Lines audience. “No Robots” turns the obstacles to enjoying a cruise into a series of annoying, intrusive robots.

Coincidentally, Carnival rival Royal Caribbean International features a pair of robot bartenders on its newest ship, Quantum of the Seas.

“Message In A Bottle” and “Getaway” seem to embody some of the themes of Princess Cruises’ current campaign, “Come Back New,” that plays on emotional connections.

In “Message in a Bottle” a fairy tale atmosphere prevails in which the narrator remarks “I can’t believe this is a cruise ship.” A young girl finds a message in a bottle and magical things happen, such as “people become young with a touch” voiced against an image of a massage.

“Getaway” speaks to the need to escape the stresses of life, get away and connect with what matters. Everyday life is represented by a mob of angry, noisy people trying to prevent a cruise ship from sailing, while onboard everything is soothing and relaxed, a playground of oblivious people reconnecting with themselves and loved ones.

The final ad, “Mystery Spot” shows and describes the wake of a cruise ship in lyrical terms. A vaguely Hawaiian melody plays in the background. The narrator says there is a big surprise hidden in the spot. “Let your imagination take over. Check it out,” he says.

Carnival says it will use audience input to pick which of the six concepts will be turned into a first quarter digital and television ad campaign for the company’s nine brands.

Carnival resumes single price for beverage package

Posted on 30 October, 2014 by Spacejunkie2

By Tom Stieghorst

Carnival Cruise Lines has resumed charging a single price for its all-inclusive beverage package, after experimenting with a variable price system.

Starting Oct. 25, the price for the “Cheers!” package became $49.95 per person, per day, for cruises of all lengths.

In August, Carnival began testing a system in which Cheers! cost more on short cruises. Earlier this year, Carnival expanded the package to three-day cruises, for which it hadn’t previously been available.

Under that concept, Cheers! cost $55 per person, per day on a three-day cruise, $45 on a four-day cruise, $42.50 on a five- or six-day cruise and $37.50 on a seven or eight-day cruises.

The package provides flat-rate daily pricing for alcoholic drinks, nonalcoholic frozen drinks, wine by the glass and soda. Drinks $10 or less are covered and there is a limit of 15 alcoholic drinks per day.

Ideal Carnival Vista destinations

Posted on 23 October, 2014 by Spacejunkie2

With more than two years to go until the energy-efficient Carnival Cruise Line’s new ship, the Vista enters service; the news on her progress has been rather thin on the ground. We know her first steel was cut earlier this year, although her Keel is yet to be laid. Seeing as though the Carnival Vista progress is still in the early stages, there is not much news about.

Having said that, it does not stop cruise lovers from contemplating the ideal Carnival Vista destinations. There will be websites out there that come up with misleading titles suggesting they already know the Carnival Vista itinerary, along with her inaugural cruise, but none of this information has been made available, and so do not pay any attention to these.

We would like to know where it is you would prefer to go on the Vista, this could be a current destination, or if you would like Carnival to add a new one?

The usual suspects would be to choose anywhere in Alaska, Bahamas, Bermuda, Canada, Caribbean Eastern, Caribbean Southern, Caribbean Western, Eastern Seaboard, Hawaii, and Mexico.

However, would you like to see Carnival Cruise Line reach out to another region, the thought of Carnival Vista Mediterranean cruises for 2016 – 2017 does sound appealing?