Royal Caribbean Cruises Ltd. (RCCL), parent of Celebrity Cruises, has agreed to sell the Celebrity Century ship to Ctrip.com International, the largest online travel agency in China.
Ctrip is acquiring the ship through a holding company called Exquisite Marine Ltd., a subsidiary of Skyseas Holding International. Skyseas was founded by Ctrip and other investors to offer cruises to Chinese customers.
Ctrip and RCCL said that they have entered into a memorandum of understanding to form a joint venture to manage the operations of the acquired cruise ship “and potentially broaden the relationship.”
“Ctrip will capitalize on our strong brand, large customer base and superior service quality, as well as our partner’s extensive cruise operating experience, to generate great value to our customers and shareholders,” Ctrip President Min Fan said in a statement.
The 1,815-passenger Century will sail for Celebrity Cruises until April 2015. After that, the ship will be renovated, Ctrip said.
The Century’s final Celebrity cruise has been altered. A 15-night Dubai-to-Rome sailing departing April 5 is now a 14-night cruise from Dubai to Singapore.
Guests have the option to cancel and receive a full refund or take another cruise and receive an onboard credit as well as compensation to cover air change fees.
RCCL said that the sale of Celebrity Century will result in a noncash loss of approximately $20 million. The ship entered service in 1995 and is now the oldest and smallest ship in Celebrity’s fleet.
RCCL Chairman Richard Fain called the ship’s sale “an excellent business opportunity for both Royal Caribbean and Ctrip.”
Celebrity Cruises plans to launch regular high-end cruise tours, with the first three set to be offered in 2015.
The product will be known as Celebrity Explorations. Travel agents will earn commission on the land portion at the same rate as their cruise commission, said Dondra Ritzenthaler, Celebrity’s senior vice president of sales and trade support and services.
“We are always trying think of things that our travel partners will like and embrace,” Ritzenthaler said, while at the same time being popular with cruise customers.
A cruise tour that combines a three-night stay and city tour in Sydney with a Celebrity Solstice cruise from Australia will kick off the new venture in January.
In August, Celebrity will begin offering a five-night African safari that will end with a cruise on one of several itineraries from Southampton, England.
Finally, in December, Celebrity will begin offering a river/ocean cruise combination that includes a four-night voyage on the Amazon River and a longer Celebrity Infinity cruise in South America.
Ritzenthaler said there will be other cruise tours developed as time goes by. “The strategy is we’ll continue to give our travel partners and guests Celebrity Explorations on an ongoing basis, so it’s not a one-time deal,” she said.
Celebrity earlier this year promoted a five-night African safari with a Black Sea cruise with departures this fall as part of a pilot program for the new offerings.
Vacations are supposed to be relaxing, but by the time our overworked brains get the message the vacation is often nearly over. Understanding this dilemma, cruise lines have devised some outstanding spaces that entice guests to slow down, relax and enjoy. These are the ones I love best.
Library, Oceania Marina
I immediately fell in love with Oceania Marina’s library, and I had plenty of company. It looks like a P.G. Wodehouse or Agatha Christie setting with guests who are reading, sipping and dozing while sprawled out on huge leather chairs.
Be sure to explore the nooks created by the shelves holding 2,000 books and periodicals to find your perfect place. You have to get up very early on sea days to stake out a chair and a favorite nook. On my cruise, some people come to the library at 4 a.m. to grab a chair near the fireplace. The library’s English country house atmosphere is beyond soothing. With the availability of coffees and snacks at the adjoining Baristas Coffee Bar, and computers for Internet access, some passengers make a day of it.
Spa Recovery Room, Costa Luminosa
Most ships’ spa recovery rooms have elegant, minimalistic loungers with a view of the sea, but not onboard Costa Luminosa. Here, guests who have had a massage or other spa treatment can chill out on canopied beds with filmy curtains in a shady, quiet room that seems to inhabit another world altogether. And if you prefer a sunnier spot to let the pampering soak in, you can push open the picket gate to the outside garden from your treatment room, step out and relax in a chair.
Explorations Cafe, Nieuw Amsterdam Explorations Cafe, powered by the New York Times, is my fantasy of what a retreat should be, and guests are constantly saying they need one at home. The ingredients speak for themselves: blissful, squashy leather chairs and couches, Internet stations, pastries, brownies, cupcakes, specialty coffees and thousands of books, magazines, DVDs, newspapers and table games — not to mention vast views of the sea. It’s full of guests from morning to night, sending emails, reading, chatting and playing games.
The Hideaway, Celebrity Silhouette Many ships have comfortable chairs, but Silhouette has nests that for me brought back memories of childhood retreats. Tucked away near an impressive 20-foot live tree that stands over the atrium, the intimate The Hideaway is an irresistible stylized tree house, with comfortable seating and suspended nests where guests can enjoy the peace, read or play with the Apple products from the Celebrity iLounge.
Seabourn Square, Seabourn Sojourn
I never thought I’d choose a purser’s desk for relaxation, but Seabourn Sojourn’s Seabourn Square makes dealing with questions both serene and pleasurable. The core of the ship and its collective living room, Seabourn Square includes purser and concierge functions but guests sit across from staff — there is no standing and waiting. And the atmosphere is eons away from a typical front desk. This open space at the heart of the ship is gently divided into areas for Internet access, a very fine library of books and magazines and plenty of seating options, from easy chairs and couches to tables and chairs perfect for enjoying the specialty coffees, teas and pastries that are always readily available.