Tag Archives: Celebrity Cruises

Liberty: Pricing Higher in Caribbean Despite Capacity Increase

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Liberty: Pricing Higher in Caribbean Despite Capacity Increase

Jason Liberty, chairman and CEO of Royal Caribbean Group, said that the company’s pricing for Caribbean voyages was up despite the industry’s significant capacity increase in the region.

He said this was for all three company brands: Royal Caribbean International, Celebrity Cruises and Silversea.

“We’re seeing high demand wanting to go to the Caribbean. We’re not only seeing good volume, but our pricing is higher in the Caribbean than it was last year,” Liberty said.

Speaking on the company’s year-end and fourth quarter earnings call, Liberty made sure to mention the cruise line expected positive yield growth for key products, including the Caribbean, as its investments continued to differentiate it from its peers and strengthen its leadership position, despite elevated capacity in the Caribbean.

“And I know that may not feed into what maybe some groups want to hear, but that is a reality that we continue to see strong demand for the Caribbean, and we continue to see strong demand for our broader organization,” he added.

Liberty said company capacity was up 6.7 percent year-over-year, driven by the new Legend of the Seas launching this summer plus full-year service from the Star of the Seas and Celebrity Xcel.

Celebrity Cruises has ordered 10 river ships

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The premium cruise line said it would bring “the elevated design and sophistication of the Edge series ocean ships to the river”. 

Celebrity River Cruises’ debut programme will start in 2027. 

Jason Liberty, Royal Caribbean Group president and chief executive, said: “With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river.

Liberty believes the move will help the group “deepen customer engagement and further our ability to keep guests within our ecosystem of vacation offerings”. 

“We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations,” he added. 

Celebrity president Laura Hodges Bethge said: “We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style. 

“We’re thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”

Celebrity Xcel Named As Next Ship For Celebrity Cruises

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Celebrity Cruises announced today that the fifth ship in its Edge Series will be named Celebrity Xcel, and will debut in 2025. The company previously announced the ship would be methanol ready.

The reveal was made at Chantiers de l’Atlantique shipyard in Saint-Nazaire, France, as executives from both Royal Caribbean Group and the yard celebrated the steel cutting.

“The Edge Series has shattered preconceived notions of cruising, and I am thrilled to announce our next bold step as a brand with Celebrity Xcel,” said Celebrity Cruises’ President Laura Hodges Bethge. “True to her name, this next ship will ‘Xcel’ beyond her sister ships with entirely new experiences, yet to be revealed, but that will change the game all over again.”

The Celebrity Xcel will make her debut in November 2025 in the Caribbean, sailing her inaugural winter season from Fort Lauderdale, on 7-night itineraries alternating between the Bahamas, Mexico and the Cayman Islands, and Puerto Plata, St. Thomas, and St. Maarten. The sailings are now open for sale.