Tag Archives: Cunard voyage

Cunard Announces Leadership Team For New Ship

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Cunard has released the fourth instalment of Captain Inger Thorhauge’s Captain’s Log, announcing the senior team for Queen Anne’s maiden voyage.

In the latest instalment of her Captain’s Log series, Thorhauge shines a light on what’s been happening at the shipyard over the summer.

“Tens of thousands of tasks will be assigned and completed to create our new ship, Queen Anne, and, with less than a year to go before she is delivered to Cunard, work is continuing at a great pace at the shipyard near Venice.

 “Each time I board, I remind myself that at the heart of this immensely complex process, there are two basic requirements.

“The first, of course, is to build a safe and seaworthy ship to the highest achievable standards. The second, and just as much a priority as the first, is to create a hotel operation to give our guests sailing on board the most comfort and pleasure, making sure our ship and her crew create those lasting and unique memories synonymous with a Cunard voyage.”

“Together with colleagues there, I have been assembling the senior team who will be responsible for bringing Queen Anne into service next year, and to serve you on board our new Queen.”

The members of the senior team onboard the Queen Anne’s inaugural sailing include:

  • Deputy Captain Yuliyan Kostov;
  • Hotel General Managers Robert Howie;
  • Human Resources Manager Stuart Smart;
  • Chief Engineer Jon Cammish.

Cunard makes cinema ad debut with Downtown Abbey film

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Cunard is making its big-screen debut with a new cinema advert to appear before every screening of the new Downton Abbey film.

The ‘Dreams’ advert draws from the emotions evoked from travelling on flagship Queen Mary 2 on a transatlantic voyage.

The 40-second sequence invites audiences “to dream of love, banquets, journeys and music beyond all belief and then, once you have done all that, forget that you were dreaming”.

The advert features the voice of British philosopher, writer, and speaker Alan Watts.

Downton Abbey was chosen as the platform to release the new advert to provide the line with a combination of reach, impact and context.

Cunard marketing director David Milo Jones said: “In a world where we often find it hard to switch off, a holiday onboard a Cunard ship is the perfect place to escape the everyday.

“This advert captures what it feels like to experience the magic of a Cunard voyage onboard our flagship Queen Mary 2 as she journeys across the Atlantic.

“We know that many of our target audience of discerning travellers are passionate Downton Abbey fans, so a return to the big screen was too good an opportunity for us to miss.”

The promotional campaign also includes branded content that will run across Cunard’s social media channels and be distributed to the line’s international teams to use in their own sales and marketing channels.