No vacancies? River ships offer to pick up the slack

By Michelle Baran

Insight Hotel room availability an issue? Try a river cruise! That’s the marketing approach some river cruise companies are taking in places like Brazil and Myanmar where demand is outpacing hotel capacity.

For the upcoming World Cup soccer tournament in Brazil this summer, Amazon River cruise specialist Rainforest Cruises has introduced five-day Manaus World Cup Amazon cruises to correspond with the World Cup matches taking place in the Amazonian city of Manaus. For $1,999 per person, based on double occupancy, passengers will cruise onboard the 24-passenger Iracema, which launched in March 2011, or the 24-passenger Victoria Amazonica, which launched in 2000.

There will be four World Cup soccer matches played in Manaus — including USA vs. Portugal on June 22 — which has a new, 42,618-seat stadium to accommodate the fans. MichelleBaran

“With that in mind and with excitement building, hotels in Manaus are likely to book up far in advance,” Rainforest Cruises told travelers in a recent release promoting its World Cup cruises.

The Rainforest Cruises World Cup itineraries are designed so that the vessels will be docked in town during the matches and sailing through the Brazilian Amazon the remaining days.

It’s not the first time a river cruise line has offered up its available capacity, however big or small, to alleviate a capacity crunch on land. There’s a similar situation taking place in Myanmar (formerly known as Burma), where river cruise companies are racing to build overnight passenger vessels that can serve as an alternative to a hotel infrastructure that isn’t ready for the country’s massive increase in tourists.

Consequently, Haimark Ltd. is introducing a 56-passenger river cruise vessel in Myanmar this September; Pandaw River Expeditions will launch two additional 40-passenger river cruise vessels in Myanmar this July; Sanctuary Retreats will launch the 48-passenger Sanctuary Ananda in Myanmar later this year; and AmaWaterways is launching the 56-passenger AmaPura there this year, as well.

And thus, a hotel capacity challenge becomes a river cruise opportunity.

Behind the scenes, creating a new river cruise

Behind the scenes, creating a new river cruise

By Michelle Baran

InsightI’m not on your traditional river cruise. And I don’t just say that because I’m sailing along India’s Ganges River, a waterway that generally conjures up images of people bathing in its brown waters and of spiritual ceremonies along its banks, not a of luxury river cruiser gliding past its shores.

The cruise I’m on is unusual because it is an inspection cruise for Haimark Ltd.’s 56-passenger Ganges Voyager, slated to set sail here in 2015. A group of representatives from various river cruise and tour companies are scouting the experience using the slightly older 56-passenger Bengal Ganga, operated by Indian company Heritage Cruises.MichelleBaran

Consequently, I’m getting a rare glimpse into the world of river cruise product development. Representatives from Uniworld Boutique River Cruise Collection, Scenic Cruises and Travel Indochina are here to see what Haimark could offer their clients in terms of land experiences and food and beverage, Since the hardware is still being built, they can’t experience the new ship, but Haimark has brought its culinary director onboard to produce the exact menus that would be served on the Ganges Voyager, and the itinerary we are sailing is the exact itinerary the Ganges Voyager will sail in 2015.

The result is an evolving dialogue about what Western visitors might want and expect from a cruise in India. The hope is that a river cruise vessel with upscale accommodations and a first-class culinary experience (minimizing the risk of severe stomach issues India is notorious for), coupled with the rich culture and history of West Bengal will appeal to river-cruise veterans who are looking to extend their experience in Europe or Asia to another destination.

What is interesting is the nonstop discussions on the passenger experience: Is there a better way to see Kolkata than through the windows of a tour bus? Is it better to visit Delhi at the end of the trip when travelers are more rested? Are there different interactive experiences or onboard lectures and classes that could enhance the learning opportunities?

Some of it is guesswork, and some of the ideas are developed from experience and feedback gathered from river cruises and tours elsewhere in the world.

Do people want to see poverty in India? Well, that’s part of the India experience, right? How much Indian food versus Western food should be on the menu? Well, there should be a bit of both on offer, right?
It’s an evolving process, but getting a behind-the-scenes look at the amount of thought and effort that goes into the product development offers, at the very least, a certain degree of confidence that planning and executing an itinerary is not something that is taken lightly. It’s an intense and difficult task, and I’ve gained additional respect for it now that I’ve gotten to witness it firsthand.