Tag Archives: Mediterranean Cruise

Fred Olsen reports record start to 2016

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Fred Olsen Cruise Lines is claiming a 27% hike in sales in the first week of January.
The seven days represented the line’s most successful in its history for both yield and volumes with an increasing number of bookings by first-time cruise passengers.


The line says 80% of people booking new five-night Norwegian fjords cruises from Newcastle are first-time cruisers, and are seven years younger than the Fred Olsen average.
The boost over the same record breaking period last year means that some 2016 departures are now sold out.


Sales and marketing director, Nathan Philpot, said: “We are in a very fortunate position that our smaller ships provide us with the ability to create and tailor-make such rich itineraries, for example, our popular river and waterways cruises on shallow-drafted Braemar.


“Our regional departures also give us the significant benefit of making a Fred Olsen cruise even more accessible to our guests.


“A number of our sailings for 2016 are already sold out, or only have a handful of cabins left. We will be moving our largest ship, Balmoral, to Newcastle this year, which was an ambitious decision, but the travel trade have been extremely supportive, and our sales in the north-east are well ahead of expectations.”


He added: “A key strategic driver for us is to attract new guests to the brand. Whilst we have a very high repeat rate – with a significant number of Fred Olsen cruisers returning time and time again – January has seen the share of ‘new to cruise’ guests shift by seven percentage points, and the average guest age has fallen by 11 months across the fleet.


“This is against a backdrop within the cruise industry that has seen the average age grow by five years, with an increasing reliance on existing customers.”


The line’s 2017/18 cruise programme is being released in March, which will see its fleet of four ships sail from ten UK departure ports to more than 200 destinations worldwide.

Viking, Crystal and navigating new waters

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Less than one year after Viking launched into ocean cruising with the delivery of the Viking Star in March, Crystal Cruises announced that it would go from ocean to rivers, with the launch of its first river cruise ship slated for 2016.

So what are some of the potential advantages and disadvantages of each approach? Of bringing your past river cruisers onto new ocean ships and of introducing your ocean cruisers to your new river program?

The key to success in these ventures is likely the fact that ocean and river cruising are just similar and different enough to offer something both distinct and yet familiar to the other. They are products that complement each other perhaps more than they compete with each other. Yes, they’re both a form of cruising. But that’s just about where the similarities end.

And yet, it’s still a bit of a risk, right? If you’re Viking and you introduce your past river cruise passengers to ocean cruising and they realize they like ocean cruising more — maybe you’ve just lost some river cruise customers. Ditto Crystal introducing ocean cruisers to the rivers with the chance of converting some customers away from the company’s core product.

It’s hard to say whether that risk is higher in one direction or the other: Avid river cruisers might say ocean cruisers are bound to be courted by the central docking locations and intimate environments on river cruise vessels, and ocean cruisers might feel that once river cruisers come onboard they’ll never go back to smaller vessels with fewer amenities and shorter itineraries.

But clearly for Viking and Crystal, the benefits outweigh any potential drawbacks. Perhaps rather than lose their customers to other companies, they’d rather keep them within their fold by offering river cruisers ocean vessels and by offering ocean cruisers river vessels — keeping them in the family, so to speak.

Disney revises Mediterranean voyage

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Disney Cruise Line altered a Mediterranean cruise next summer to eliminate port calls in Greece, Turkey and Malta.

The 12-night cruise on the Disney Magic is scheduled to depart Barcelona on Aug. 1.  Its original itinerary included Athens as well as Mykonos in Greece, Kusadasi in Turkey and Valletta in Malta.

Other cruise lines have scrapped calls to the Greek island of Lesbos because of the refugee crisis and Turkey because of security concerns.

Disney has revised the itinerary almost completely, leaving only one port, Civitavecchia, from the original lineup. The cruise will now call in Olbia, Sardinia; Civitavecchia, Naples and Livorno, Italy; Palermo, Sicily; Villefranche-sur-Mer and Cannes, France; and Palma de Mallorca.

In a letter to travel agents, Disney said, “We realize this is a considerable change from the previously published itinerary and hope you and your client understand our desire to only provide the best possible experiences to our guests.”

Customers have been given a choice of a refund, a change of sailings, or a $1,000 onboard credit if they stick with their original booking.