10 Talking points about the MSC Meraviglia.

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MSC Meraviglia will be one of the worlds largest ship in terms of passenger capacity.
  • Bigger is better – When it launches in June, MSC Meraviglia will become one of the largest ships in the world, catering for 4,500 passengers at double occupancy, Max. Cap. of 5,714 pax., and a crew of 1,536.
 
  • Prepare for launch – Meraviglia is due to be christened in Le Havre on June 3rd 2017, and will then sail on a range of itineraries around the western Mediterranean; out of three home ports Genoa, Barcelona, and Marseille.
 
  •  Cabins with a view – The ship will have a total of 2,244 cabins across 14 categories – 75% of all cabins will have balconies. These include 23 interlinked “cluster” cabins that can be used by families or groups of up to 10 people, plus 8 suites with balconies and whirlpool baths.
 
  • They will entertain you – A major selling point will be nightly performances of two exclusive shows by Canadian theatrical producer Cirque du Soleil, who will be the head line act of the programme offering 20 hours of daily entertainment. The major onboard venue will be the 985-seat Broadway Theatre, while other facilities include an 80 meter LED screen with daily shows,a full size bowling ally, casino and 10 dancing floors to boogie the night away.
 
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  • Making a bigger splash – Onboard water-based activities will be based around four pools and the ships Aqua Park with three water slides including the high speed Champagne bowl slide plus a Himalayan Bridge across the entire width of the deck.
 
  • Fun for all the Family – As well as the water parks there will be a amusement park and children’s area located on the same deck. Doremi Tech Lab will allow kids to try the latest technology and the Lego Experience onboard is sure to be a big hit. There will also be a room especially for babies and their families, that has been created with Italian baby research centre Chicco. There is also a separate room for the Teens.
 
  • A feast for cruisers – Meraviglia will offer 12 separate dinning options, including Katio Sushi Bar and Butchers Cut American Steakhouse, as well as a chocolate “Atelier” and creperie from pastry chef Jean Phillippe Maury. Flexible dining will be on offer with 8 sittings per night at selected dining venues and fresh food will be available at the buffet 20 hours a day. There will be a choice of 20 bars and lounges for pre- and after dinner drinks.
 
  • Shop to you drop – Onboard shops will feature a range of 300 brands plus 250 products that will be exclusive to MSC. The line also say there will be a 15% on average in its shops compared with shore prices.
 
  • Relax and get Pampered – The ship will feature a 1,100sqm Balinese-themed MSC Aureau Spa offering an extensive range of 20 massages and 26 facials. There will also be a gym and walking track for the more energetic.
 
  • Enhanced Yacht Club – The MSC Yacht Club is an exclusive area of the ship featuring Royal and Deluxe suites, 24 hour butler service, a private treatment room in the Spa, private pool on the ships highest deck and a separate 130 seat restaurant. The club will accommodate 78 suites, 15 inside cabins and 2 apartments.

Where will all the passengers come from?

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Norwegian Escape above, Norwegian Bliss to set sail in April 2018.

Where are all the passengers going to come from?

I have to think this question troubles cruise executives now and then more than they let on.

One of the best answers I have heard in awhile comes from Riccardo Casalino, chief marketing officer at MSC Cruises’ headquarters in Geneva.

Over lunch in at semi-permanent catering tent at the Fincantieri shipyard in Manfalcone, where MSC is building several vessels, Casalino shared some of MSC’s perspective on various cruise issues, including supply and demand.

The question is as critical for MSC as any cruise line out there. It has 11 large ships on order through 2026, having already grown its capacity by 800% since 2003.

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Of course, MSC is looking to North America for growth, by devoting its MSC Seaside to year-round Caribbean cruises from Miami. MSC executive chairman Pierfrancesco Vago perhaps spilled the beans a bit early by announcing at a shipyard event that MSC would have three ships in Miami during the 2019-2020 winter season.

And there’s further growth afoot in MSC’s European back yard, Casalino said.

But another opportunity is the emerging middle class in countries all over the world that are making the transition from third world to first world.

China, clearly, is everyone’s favorite example. But Casalino cited another country with an intriguing new population of potential cruisers: South Africa.

There, tens of thousands of black residents that were oppressed and kept out of the middle class during the country’s apartheid years are discovering leisure travel for the first time.

“They’re in a country where for most of them, it’s a new thing for society at large to take a packaged vacation,” Casalino said.

The level of education on how to do that is understandably low. In South Africa, MSC gets questions that it would hardly ever field in the U.S. or Europe.

“They call us up and want to know if they should bring bed linens,” Casalino said. “Or whether they should bring food along for us to cook. They want to know how it works.”

The vast potential for growth among the new to cruise has become somewhat of a cliche at conferences where panel discussions debate cruise topics.But MSC is showing that behind the cliche there are real people and real potential customers waiting with new hopes and new dollars to find out how it works.

MSC builds: own private island Ocean Cay MSC Marine Reserve

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MSC Cruises celebrates groundbreaking for the MSC’s own private island Ocean Cay MSC Marine Reserve

 The ceremony will start the construction of a unique Caribbean destination, which MSC guests will be able to experience exclusively from November 2018 onwards.
Munich, 17 January 2017 – MSC Cruises, the market leader in Europe, South America and South Africa, yesterday celebrated the groundbreaking for the Ocean Cay MSC Marine Reserve. The island south of Bimini in the Bahamas will become an exclusive nature paradise for MSC guests from November 2018 onwards. 

The Prime Minister of the Bahamas Perry Gladstone Christie and Pierfrancesco Vago, Executive Chairman MSC Cruises, as well as other Bahamian ministers and government representatives, accompanied the ceremony. Thus the transformation of the island, which was formerly used for sand extraction, begins an original natural experience.


The development of the Ocean Cay MSC Marine Reserve is an integral part of the 9 billion euro investment plan, which also includes up to eleven ultra-modern new buildings to be commissioned between 2017 and 2026.


Pierfrancesco Vago commented: “In close co-operation with the Bahamian government, we are transforming the crumbling industrial area into a blossoming natural paradise, thereby returning the island to its original state. We are thus expanding our significant investments in the Bahamian economy and providing the local population with long-term job prospects. “

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The innovative power of MSC is demonstrated by the fact that MSC ships will dock directly on the island, without – as usual. This allows the newly built berth with pier. The island is a direct extension of the ship and reflects all the experiences of board through a variety of facilities.


“The island is located 105 kilometers east of Miami, Florida, and offers 3.5 kilometers of beach, crystal blue water and a unique marine flora and fauna.” Gianluca Suprani, Head of Global Port Development and Shoreside Activities at MSC Cruises, added. It has the finest coral sand and, after completion of the work, the coastal waters become the home of dreamlike corals and exotic marine animals. MSC offers its guests a truly exclusive and unique caribbean experience. “


The island is lined with more than 80 different species of native trees, grasses, flowers and shrubs that bring back the original nature to life.
The MSC Seaside and other ships of the MSC fleet will start the Ocean Cay MSC Marine Reserve from November 2018 on wards.