Royal Princess a subtle entry in ship size war

Royal Princess a subtle entry in ship size war

By Tom Stieghorst
Bellini is the larger of two bars in the Royal Princess Piazza.SOUTHAMPTON, England — When cruise lines get the chance to grow these days, they don’t take the opportunity for granted. With each new class of ships, the stack of decks lined with balcony cabins seems to multiply. Not willing to cede anything to rivals, lines must compete in the size war or get left behind.

Princess Cruises has delivered its first new ship design in 10 years with the Royal Princess, and it is chock-full of spaces that Princess describes as the largest ever for its brand.

But the Royal Princess doesn’t reach for spectacle as readily as some competitors. For example, although the atrium area, the Piazza, is bigger than on the class that began with the Caribbean Princess in 2004, it is still only three decks high.

The buffet restaurant, Horizon Court, has been expanded to seat more than 1,100, and some of its space is given to a pastry shop that turns out baked goods morning, noon and night.

The Royal Princess’ theater is the largest in the fleet, seating 925, but it looks smaller than theaters on similar-size ships.

The Royal Princess offers an adults-only Sanctuary area.The adults-only Sanctuary space is also 20% larger than on other Princess ships, and the Lotus Spa has more treatment rooms than its predecessors, but neither feels gargantuan.

Only the 34-by-20-foot screen for Movies Under the Stars calls attention to its size. It is 30% larger than on any other Princess vessel and is the largest such screen at sea.

Of all these areas, the standout is the Piazza, a beautifully executed forum surrounded by appealing restaurants, bars and other areas that will draw guests.

Notable are two semicircular bar areas nested one above the other. The larger one, Bellini, on Deck 6, takes its name from Venice’s signature peach-and-prosecco cocktail. The smaller, Ocean Terrace Seafood Bar, on Deck 7, serves sushi, oyster shooters and other “a la carte ocean treasures.”

Also bordering the Piazza is Crooners, a 1960s-style martini bar; Alfredo’s, the 121-seat Neapolitan pizza restaurant; and the ship’s photo gallery, updated with touch-screen face-recognition technology to make it easier for guests to find and manipulate photos.

All of these surround an elegantly crafted room fashioned in tan-and-brown marble and translucent onyx-like materials, pulled together with gold trim and illuminated with rose-colored lighting.

Part of the reason the Piazza works is that guest-service functions, such as the purser’s desk and shore excursion station, have been relocated to a mini-Piazza in an adjacent lobby.

The Royal Princess has its own take on several ideas that have worked on other ships for other lines.

The Royal Princess Seawalk bows out 28 feet from the side of the ship on Deck 16.Its acclaimed “over-the-edge-of-the-ship” feature is Seawalk, which bows out 28 feet from the side of the ship on the 16th Deck, affording passengers a look down through Plexiglas panels to the ocean below (and to a number of midship passenger balconies, as well).

The Seawalk’s port-side counterpart is the Seaview Bar, which also extends beyond the ship’s lip, but not so far as to make anyone on a bar stool nervous about the location.

The Royal Princess is catering to an upper premium clientele with the addition of its first-ever concierge lounge for suite guests and the expanded adults-only Sanctuary.

The Sanctuary has a number of cabanas for rent, an idea used by Celebrity Cruises’ Solstice-class ships. It costs $15 for a half day and $25 full day even to gain access to the Sanctuary.

Adjacent to the Sanctuary is the Retreat Pool, open for free to all adults but rimmed by cabanas, which rent for $50 per half day, with picnic lunches starting from $40.

Another revenue generator that has been expanded is the Lotus Spa, where the thermal suite has tripled in size and the number of treatment rooms has grown to 18, including two designed for couples.

The conference room in previous ships has been ditched for Princess Live, a 280-seat TV studio where some form of entertainment is scheduled throughout the day. It will be interesting to see if Princess Live can draw enough guests to make it a viable space.

One of the best ideas on the ship was to line its corridors with photos submitted in a contest by past passengers. Many are terrific. Putting bars next to related restaurants, such as Vines wine bar adjacent to Sabatini’s Italian restaurant, also makes good sense.

It was hard to judge the new dancing waters fountain and larger Music Under the Stars area on the Royal Princess because of several nights of dreary weather here.

Another new area that works is the shimmering Chef’s Table Lumiere, a 12-seat private table in the middle of the Allegro dining room, surrounded by a lighted curtain.

Less successful is the ship’s gelateria, another first, where the silky texture and vivid flavor of true Italian gelato is missing. Baked goods from the Pastry Shop were not bad, but less special than one might have hoped.

Of the 3,560 passengers Royal Princess can carry at double occupancy, nearly 2,800 will enjoy a balcony. There are 36 suites, 314 minisuites and 720 “deluxe balcony” rooms, a new category with more space and a smattering of suite-style amenities.

One nice improvement is electrical sockets spaced farther apart to accommodate multiple plugs. But the bathroom toilet paper dispenser is rather awkwardly placed and a metal cover makes it hard to use.

The Royal Princess will spend the summer cruising in the Mediterranean before relocating to Fort Lauderdale for a winter Caribbean season.

Channel surfing on the Royal Princess

By Tom Stieghorst

*InsightThe Royal Princess sailed all night to the Channel Islands, and I woke up to disappointment: Our day ashore in Guernsey had been cancelled. It was a fine, sunny morning, but the winds were over 30 knots. Tendering from the anchorage would be too dangerous.

Now I had unscheduled day at sea.

What to do?

I decided to check out something new to a Princess cruise that, until now, I didn’t think I’d have time for. It was the line’s in-cabin, on-demand TV system.*TomStieghorst

Princess executives are very excited about it. According to Rai Caluori, executive vice president of fleet operations at Princess, the line had been searching for a long time for a system that satisfied all its requirements.

The result is a simple-to-use library of TV shows and movies along with live television channels, music stations and information like local weather and a map of the ship’s position.

It also carries Princess’ own programming, such as “The Wake Show,” a rundown of ship and shore activities delivered by cruise director Ron Goodman in an entertaining talk-show format.

TV options include news, sports and dozens of comedies and dramas, but the real treasure is the movie channel. There are 26 entries in the “just added” category alone, and more in the comedy, action, romance, drama and family channels.

I brought up “The Three Stooges” at first, but I didn’t have the patience to get through the opening, so I exited and tried “Searching for Sugar Man,” a documentary about a long-lost musician that hooked me immediately.

Halfway through I paused for lunch. When I came back, I simply hit resume and started watching again.

So for clients who worry about bad weather or unexpected itinerary changes, or simply have extra time on their hands, the Royal Princess has a new answer.

Add it to the list of positive things to say about taking a cruise.

Cruise lines ‘are paying agents extra under the table’

Cruise lines ‘are paying agents extra under the table’

By Lucy Huxley

Cruise lines 'are paying agents extra under the table'Cruise lines that have cut commission are giving money back to travel agents “under the table” as they accept that reducing payments to 5% was a mistake, according to the UK boss of MSC.

Giulio Libutti, UK managing director, told Travel Weekly: “Under the table, these lines are now starting to give money back.

“They aren’t going back to fixed rates of 15% or up to 18%, but they are offering double commission for certain months, or bonus commissions.

“Through variable means they are making it back up.”

He added: “The fact that Princess moved back from 5% to 10% shows it was a mistake. You have to have mutual respect for agents and, by cutting commission, they were basically saying the value of an agent wasn’t important any more.”

 

Libutti’s comments come a month after he accused lines of “underestimating the value of agents” by cutting commission.
MSC revised its terms to offer performance-based commission rates of up to 13%, a move Libutti claimed had increased revenue by 35% year on year in 2013, and had also developed new agent partnerships.

“We are now working with some small cruise specialists that a year ago were doing no business with us at all,” he said.

Libutti said competition was particularly challenging as growth in the cruise market had stalled due to the economic crisis and high-profile incidents involving Costa, Carnival and Thomson Cruises.

“Cruise will continue to grow but it is suffering so we all need to find travel agent partners who understand and share our targets.”

MSC expects to attract about 100,000 passengers from the UK in 2014, up from an anticipated 70,000-75,000 in 2013.

The construction of MSC Cruises

The construction of MSC Cruises

By Tom Stieghorst

TInsighthe retirement of MSC Melody underscores one of the most remarkable transformations in the cruise business.

Starting at the back of the field, MSC Cruises has become a competitive force by spending massively on new ships.

When the Melody began sailing for the line in 1995, it was state-of-the-art for MSC, even though it was already 13 years old.  The Melody’s main virtue was that it was newer than MSC’s other ships, the Rhapsody (1977) and the Monterey (1952).

With a small pool, no balconies and cramped public spaces, it arrived at Port Everglades about the time that Princess Cruises was designing the 3,100-passenger Caribbean Princess.TomStieghorst

MSC’s parent company, Mediterranean Shipping Co., is huge in the container shipping business but was just a tiny player in the cruise sector.  It recognized it would have to either commit in a big way to cruising or get out.

In 2003, it began planning for the $275 million Lyrica, and in 2004 it moved its U.S. headquarters from New Jersey to Fort Lauderdale to be closer to the pulse of the industry.

The 1,580-passenger Lyrica was MSC’s first new-out-of the-box ship. It wasn’t the biggest ship in the Caribbean, but it was big enough and, more importantly, new enough, to command a decent price.  At the same time, an 11-night cruise at $999 was enough of a bargain to fill easily.

From there, it went on to build the Opera, and to acquire the Armonia and Sinfonia from the now-defunct Festival Cruises. MSC now has 11 ships, with an average age of a little over five years, going from perhaps the oldest fleet in the industry to the youngest in two decades.

The 30-year-old Melody has reached the end of its useful life at MSC. In a few months MSC will take delivery of Preziosa, which at 139,400 gross tons is at the upper end of the size spectrum for any cruise company. The exit of one and the entrance of the other shows how far MSC has come.

It will be interesting to see what the next 20 years hold.