Norwegian Cruise Line Reveals NFT Collection

Norwegian Cruise Line today announced it will sail into the Metaverse with the launch of the cruise industry’s first collection of NFTs.

The company said it will open for auction and sale a collection of six NFTs to celebrate the launch of the company’s Norwegian Prima Class on Wednesday, April 13, 2022, at 9 a.m. ET on NCL’s soon to launch online NFT marketplace.

The NFT art pieces were created by Manuel Di Rita, widely known as “Peeta,” the Italian artist who designed the hull art on the Norwegian Prima and her sister vessel Norwegian Viva.

The first of the six art pieces will be auctioned at the starting rate of $2,500, with the remaining NFTs sold for prices beginning at $250.

The winner of the auction will also be awarded a balcony stateroom on one of Norwegian Prima’s U.S. inaugural voyages, setting sail from the brand’s new PortMiami terminal.

“We are so excited to partner with Peeta on this first for our brand and for the industry,” said President and CEO Harry Sommer. “Peeta is a talented artist who has brought the magic and beauty of the ocean to our ships, so we are happy to share this with our guests and to donate the proceeds of this new venture to Teach For America, an organization and a cause very near and dear to our hearts.”

The first piece in the NFT collection resembles the hull art of the Norwegian Prima and provides the buyer with an opportunity to own a piece of the Norwegian Prima for years to come.

The additional five NFT pieces showcase some of the innovative 3D designs often depicted in Peeta’s works and will be featured aboard Norwegian Prima including in the ship’s three-level Penrose Atrium.

“We strive to adopt the most cutting-edge technology at Norwegian Cruise Line and strongly believe that providing our guests the opportunity to own digital assets that connect them with an unforgettable cruise experience is an essential step forward,” says Scott Piccolo, Chief Digital Experience Officer at Norwegian Cruise Line Holdings (NCLH). “We are incredibly proud to work with Peeta on the cruise industry’s first-ever NFT collection.”

All proceeds from the NFT auction and sales will be donated to Teach For America. Teach For America finds, develops, and supports a network of leaders who expand opportunities for children from classrooms, schools, and every sector and field that shapes the broader systems in which schools operate. 

CDC Scraps Cruise Ship COVID Warning After 2 Years

Norwegian Jade photo credit Spacejunkie2

The U.S. Centers for Disease Control and Prevention (CDC) on Wednesday removed its COVID-19 notice against cruise travel, around two years after introducing a warning scale showing the level of coronavirus transmission risk on cruise ships.

The move offers a shot of hope to major U.S. cruise operators such as Carnival Corp, Royal Caribbean Group and Norwegian Cruise Line Holdings Ltd that have struggled to bring in revenue since the pandemic started.

Cruise operators had also said the health agency was discriminating against the industry when hotels and airlines could operate with limited or no restrictions.

“While cruising will always pose some risk of COVID-19 transmission, travellers will make their own risk assessment when choosing to travel on a cruise ship, much like they do in all other travel settings,” the CDC said in a statement. 

The guidelines for travelling on cruise ships on the health agency’s page no longer shows a scale for its warning. Instead, it now only says guests should make sure they are up to date with their COVID-19 vaccines before boarding the ships.

(Reporting by Praveen Paramasivam in Bengaluru; Editing by Devika Syamnath)

NCL Cruise Ship Pulled Free After Grounding

A Norwegian Cruise Line Holdings Ltd. luxury liner carrying thousands of passengers that ran aground while trying to leave a port in the Dominican Republic on Monday has managed to free itself after hours of being stranded.

The Norwegian Escape hit the channel bed as it was departing Puerto Plata on Monday afternoon, according to a company spokesperson. Tugs had been employed to free it most of the afternoon and evening, according to social media posts. Passengers posted the cruise ship, one of Norwegian Cruise Line’s biggest liners at 1,069 feet, was refloated after midnight, local time. 

Guests and crew were safe, and the ship wasn’t damaged, according to the spokesperson. Operations and services onboard also continued as scheduled.

Passengers on the ship, which originally departed out of Orlando, Florida, said the crew had been trying to extricate the vessel unsuccessfully for several hours into the night. 

Norwegian operates a seven-day Caribbean cruise that departs Florida on Saturdays and stops in Puerto Plata, or Silver Port, for passengers to take a cable-car ride to the peak of Mount Isabel de Torres before setting off for St. Thomas in the U.S. Virgin Islands.

Built in 2015, the Norwegian Escape carries a maximum of 4,266 passengers and 1,733 crew. According to local media reports, it’s currently carrying 3,223 guests and 1,618 crew.(Updates with ship freeing itself in first paragraph.)

Oanh Ha and Tim Smith , With assistance from Michael Sin. © 2022 Bloomberg L.P.