P&O Cruises’ Britannia to host Ant and Dec’s Saturday Night Takeaway

P&O Cruises is to host a special episode of Ant & Dec’s Saturday Night Takeaway live from the top deck of its flagship Britannia in Barcelona – and will launch a competition in the New Year for agents to be on board.

Throughout the next series of ITV’s award-winning show, 200 viewers of Saturday Night Takeaway will have the chance to win 100 free cabins on a 14-night cruise from Southampton to the Mediterranean and back, which will include an overnight call in Barcelona where the special episode will be filmed live on board.

The sailing will leave Southampton on March 27, 2016 and call at Cadiz, Barcelona, Civitavecchia (Rome), Ajaccio, Corsica and Gibraltar before returning to Southampton on April 10.

Top TV duo Ant and Dec will be joined for the special show by celebrity guests, and will stage all their usual stunts, performances and competitions in front of the winning viewers, regular passengers and those agents who win a place on board.

The competition for agents to join the sailing and be part of the show will be run exclusively in Travel Weekly in early 2016.

P&O Cruises senior vice president of sales & marketing Paul Ludlow said: “We are delighted that Britain’s most popular Saturday night show will be broadcasting live from Britain’s biggest and newest cruise ship.

“P&O Cruises is an inherently British brand and with Saturday night entertainment being such a popular British tradition, we thought this would be a great partnership. And there is nothing more iconic for great family fun than Ant & Dec’s Saturday Night Takeaway.

“This will be a spectacular event and our guests will be able to join in the fun on the evening as Ant and Dec present a memorable show from Britannia in Barcelona.”

Ludlow said the tie-up with Saturday Night Takeaway would really “open up the concept of cruise” to the masses and drive more new-to-cruise sales.

“Over the course of the series, we estimate that Saturday Night Takeaway, and the cruise giveaway and live show on board, will be seen by over 22 million people.

“They will get a glimpse of cruise and the product and it will start a conversation that people might not have had otherwise.

“We expect to see a return from so many million people seeing Britannia. We will be putting cruise into people’s conscious,” he said.

Ludlow said this was the first time P&O Cruises had entered into such a tie-up, but added: “People will have seen P&O as a brand really evolve over the last 18 months to two years.

“It really celebrates its Britishness and represents the best way for Brits to go off and do something quite adventurous but come back to somewhere that understands their tastes and that feels comfortable.”

Commenting on the opportunity for agents win a place on the sailing and the chance to be part of the live show and to meet Ant & Dec, Ludlow said:

“Inherently, most people are going to book a cruise through a travel agent and so we want to involve agents in this, so that they feel as excited as we are about it.

“We will run a competition exclusively in Travel Weekly for agents to win places – so watch this space in the New Year.”

Customers already booked on the 14-night sailing will be contacted and told about the live filming in Barcelona.

The impact on their cruise will be explained and they will be offered the chance to cancel with a full refund, or to carry on as normal. Ludlow said he “expected the majority to stick with us”.

Anyone interested in making a future booking on the sailing will be told what is happening on board before any money has changed hands.

Saturday Night Takeaway’s executive producer, Pete Ogden, said: “I am thrilled to be working with P&O Cruises to shoot a live episode of the series on board Britannia.

“It is a huge undertaking, but I am confident that we will work together to make it a spectacular event.”

Southampton’s QEII cruise terminal set for £5m upgrade

A £5 million revamp of Southampton port’s QEII cruise terminal will begin this winter.

ABP Port of Southampton and Carnival UK are jointly funding the improvements.

The work is being carried out over two phases in 2015/16 and will include a ship-to-shore walkway to replace the existing one, which was initially installed for Cunard’s Queen Mary 2.

This will ensure a greater range of ships can use the terminal with new technology, improving passenger flow and experience.

The terminal upgrade will also include improvements to the existing check in, baggage and passenger X-ray areas, installing a new 46-person lift and re-organising the passenger drop-off area.

The first phase of the work is due to be completed in spring 2016. The second phase, which includes the installation of the new walkway, will be finalised in winter 2016.

ABP Southampton director, Nick Ridehalgh (pictured), said: “The number of cruise passengers coming through Southampton’s port continues to rise, with 1.75 million expected to pass through this year.

“It’s therefore vital that we ensure our facilities are in the very best shape to accommodate these passengers and that they are laid out in a way that gives people a seamless and stress-free start to their holidays.”

Carnival UK port services and government affairs director, Steven Young, said: “We are delighted that these works, following on from recent improvements to both the Ocean and Mayflower cruise terminals, will give our guests a consistent and improved experience regardless of the terminal at which they join or leave the ship.

“As well as Cunard and P&O Cruises other Carnival brands including Princess, Holland America and Aida will benefit.”

P&O Cruises’ Britannia to make St Lucia debut in 2016

P&O Britannia

P&O Cruises’ newest ship, Britannia, is to sail from St Lucia for the first time as part of its winter 2016-17 deployment in the Caribbean.

An expanded fly-cruise programme of new seven-night cruises alongside traditional 14-night winter sun itineraries went on sale yesterday (Thursday).

Britannia will run a total of 28 Caribbean cruises from St Lucia or Barbados during its second winter season in the region.

The ships will depart from the new Caribbean port for the first time on November 12, 2016 on a seven-night itinerary with calls into Dominica, Antigua, St Maarten and Barbados.

The line described St Lucia as a “must-see” Caribbean destination for its passengers.

Marketing director, Christopher Edgington, said: “Introducing new itineraries which all depart or return St Lucia will offer a new dimension to our Caribbean cruises.

“St Lucia is a popular destination with passengers and no other cruise line has it as a home port, so we are looking to make the most of this by offering an exciting range of shore excursions to maximise the time there.

“It is also the first time we have offered a seven-night Caribbean cruise option. These new week-long itineraries will appeal to those wishing to escape the cold weather and see a number of destinations but who don’t have the time for a longer cruise.

“For passengers with more leisure time, our 14-night cruises provide the perfect opportunity to see more than seven islands in one holiday.”

Prices for seven-night Caribbean fly-cruises start at £1,099 per person for an inside cabin and a 14-nights from £1,299, including return flights from Gatwick.