River cruising across continents — the same, but different

By Michelle Baran
InsightWhenever anyone would ask me about the similarities between river cruising in Europe and river cruising in other parts of the world, I used to answer one of two ways.

Half the time, I responded with something along the lines of, “No matter where you are in the world, river cruising is basically the same.” The other half, I said something like, “Aside from the fact that it’s a river cruise, that’s where the similarities end. Totally different experience depending on where you are.”

In truth, both are correct. (And I’ve started responding with a combination of the two, for the record. Apologies to those I misled prior to this new policy.)

As the river cruising industry shifts its focus from a busy launch season in Europe this spring, toward a slew of newbuilds coming out in Southeast Asia this fall, the change in destination backdrop begs for some comparisons between river cruising in Europe and elsewhere in the world.MichelleBaran

Indeed, Europe has set the standard for river cruising in the world. It’s where the market is most developed, it’s the product that is marketed the heaviest, and it’s usually the destination where people often first learn about and experience river cruising.

It sets the bar, so to speak. And then, passengers get the river cruise line’s brochure and see that they might have a ship that sails the Mekong in Vietnam and Cambodia, or that they offer an itinerary on the Peruvian Amazon. That’s when things start getting interesting.

Maybe they find out from some friends they can even river cruise right here at home on the Mississippi or Columbia rivers. Who knew?

The question is, will they like these other river cruises if they liked river cruising in Europe? Well, first off, let’s address what will be the same or similar between European river cruising and its numerous cousins scattered about the globe.

For one, the floating-hotel notion is similar. During the river cruise portion of their itinerary, regardless of the destination, passengers will pack and unpack once and their river cruise ship/floating hotel will carry them from one destination to the next, often to small ports from which they can walk into the nearby town.

Additionally, floating on down the river offers a very similar sensation regardless of whether that river is the Mississippi, the Nile, the Irrawaddy or the Danube. Of course the scenery along the river will vary greatly, but that peaceful, gliding feeling is almost universal.

As for what’s different, the ships themselves, for one. There are vastly different types of river cruise vessels suitable for different rivers. European river cruisers might be surprised to find how large the river cruise ships in the U.S. and China are, or how small those in Southeast Asia and Peru are.

And of course, the destinations themselves are where many of the differences are. The bustling river life in Vietnam and Cambodia is nothing like the more reserved rivers of Europe. Floating past Egyptian desert landscapes is quite different from sailing past quaint American towns.

But despite all the differences, I could totally see how someone could love river cruising across continents. Because really, it’s the same. But different.

Europe cruises a holiday bargain

By Michelle Baran
InsightWhen I first heard that river cruise lines offered holiday-themed sailings during Christmas and New Year’s, I was bewildered. Not only can it be really cold in Europe during that time of year, but the holiday season seems like a time to be closer to home, surrounded by family, friends or loved ones. Right?

Wrong. Interest in holiday season river cruising is growing, and river cruise lines across the board are boosting capacity for the upcoming season to keep up with demand.

River cruise executives say that holiday cruisers can include everyone from single travelers to those who don’t necessarily have family to visit as well as those who simply prefer to get away for the holidays, for instance.MichelleBaran

And in addition to the charming itineraries and activities river cruise lines develop for the holiday season — rich in colorful markets, seasonal food and beverages and festive activities (gingerbread making lessons anyone?) — there is another competitive advantage that could further bolster the river cruise segment during the winter season.

What is traditionally considered high season on land in Europe is still the lower off-season in river cruising, where ever-growing capacity is likely to keep it that way for some time to come. And river cruise lines are increasingly marketing that fact.

For instance, AmaWaterways is promoting several of its New Year’s-inclusive river cruises in Amsterdam and Vienna against the higher-priced land options in those cities for ringing in 2015.

What was once a small slice of business that filled in a bit of the river cruising industry’s low season could start to see greater momentum as some of the advantages and the value pricing of holiday river cruises catch on.

So why not pack a warm coat and get onboard the river cruise party boat?

I think we all should talk

By Michelle Baran
InsightAmid another busy river cruise ship christening season, talking shop and comparing notes about the competition with executives in the river cruise industry, it occurred to me that the river cruising sector could use a good old-fashioned coffee talk.

Whenever I meet up with executives in the river cruise industry, inevitably some of the same issues come up: things like whether crowding on the rivers in Europe is increasingly becoming an issue as more newbuilds continue to launch, and the pros and cons of onboard amenities like balconies and pools.

In a recent post, I addressed the fact that the river cruise industry could benefit from an association dedicated to the issues that are specific to this quickly growing segment of the travel marketplace.

But until that happens, I think those of us who cover river cruising, those who sell the product and, of course, the river cruise lines themselves would benefit from a meeting in which the heads of the major river cruise companies all got together and had a sort of working group discussion.MichelleBaran

I have proposed the idea of moderating such a forum with some of the major river cruise lines, and interest was expressed. With all of our busy travel and work schedules, and with an already jam-packed calendar of industry events ahead of us, I’m not sure how and whether we can pull it off.

But I’m putting it out there anyways. This is a critical time for the river cruise industry. Things are developing quickly, and the business is growing at a lightning pace. This is exactly the time to tackle potential problems as well as to highlight the opportunities that lie ahead.

A certain degree of cooperation already exists between the river cruise lines — they aren’t entirely silent foes — especially when it comes to concerns that everyone has to address, such as staggering departures in a way so that lines can share limited port space and not overwhelm the smaller towns they visit by all pulling in at once.

But beyond that, there are topics that could use further dissection, and circumstances that could become detrimental to the industry if not addressed, such as crowding and sustainability.