Tag Archives: Royal Amplified program

Royal Caribbean’s Navigator of the Seas Turns 20 Years Old

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The Navigator of the Seas completed its 20th year in service this month. Part of Royal Caribbean International’s Voyager Class, the 132,000-ton vessel departed on its maiden voyage on December 14, 2002.

At the time as the world’s largest cruise ship, the Navigator debuted in the Caribbean, offering week-long cruises departing from Miami.

Sailing to both the Eastern and Western Caribbean, the itineraries featured visits to popular destinations, including St. Thomas, San Juan, Grand Cayman and Cozumel.

The program also included regular calls to Labadee, Royal Caribbean’s private island destination in Haiti.

After losing the title of the world’s biggest ship to the Queen Mary 2 in 2004, the Navigator continued to sail year-round cruises in the Caribbean through 2007 – when it debuted in Europe.

For its first season in the Old World, the ship offered a series of Northern and Western Europe itineraries departing from Southampton, England. After sailing in additional destinations over the years, the Navigator of the Seas marked the return of Royal Caribbean International to regular operations on the West Coast in 2021.

For the first time in the region, the 3,100-guest ship started a year-round program of cruises to the Mexican Riviera and Baja California sailing from the World Cruise Center in Los Angeles.

The deployment features a variety of short three-, four- and five-night cruises to Catalina Island and Ensenada, in addition to week-long itineraries to Cabo San Lucas, Mazatlán and more.

Last drydocked in mid-2021, the Navigator underwent a large modernization in 2019. Part of the Royal Amplified program, the $115-million refit added new attractions to the ship, including a resort-style Caribbean pool deck, the three-level signature bar The Lime & Coconut and the first blow-dry bar at sea To Dry For.

One of the vessel’s most iconic features, the Royal Promenade was also reimagined with the creation of new restaurants, retail and nightlife.

Royal Caribbean: New Experiences at Sea and on Land

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The Symphony of the Seas

Introducing the Symphony of the Seas in the North American market in November, Royal Caribbean International President Michael Bayley said that the features on the new ship will be introduced on the 2009-built Oasis, the first ship in the class, when she goes into a two-month drydock in Europe this year, and then on the sister ship, the 2010-built Allure, next year. “Through our Royal Amplified program the Oasis and the Allure will re-enter service with literally all the services and features we have on the Symphony,” Bayley said in a press conference aboard the Symphony.

With the continued growth of the industry, Bayley said it is important to attract more first-time cruise passengers. However, as they often start by taking a short cruise they are not experiencing the best that the industry has to offer.

“We have been using our old ships to convince people to start cruising,” he explained. “We are now changing that strategy by upgrading our short-cruise ships. As a result, we have seen a strong increase in demand.”

In May, Royal Caribbean expects to introduce its Perfect Day concept on CoCoCay. Redoing its private out-island in the Bahamas, passengers will find a state-of-the-art water park in addition to beaches and a variety of water sports offerings.

“Perfect Day has been designed after feedback from our guests,” Bayley said. “We asked them what would be their perfect day. The sweet spot is multi-generational travel – there will be something to do for all ages, whether they want ‘thrill or chill.’”

The United States generates about 55 per cent of Royal Caribbean’s total business, according to Bayley, who added that Europe, Latin America and Asia-Pacific are also huge markets for the brand.

As for ship deployment, he said that is based on the business viability of each market.

But despite the Symphony being the world’s largest ship at 228,081 tons and literally a destination by herself, while also receiving a top net promoter score, Bayley said that one of the biggest drivers selling cruises are destinations. “People want to go somewhere and explore,” he added.

“But as we plan our future with bigger ships and new onboard features and services, destinations must also plan their future, and sometimes they can do better. We are open to partnering with destinations to help them in their development. Today, we are looking at some 50 port projects around the world.”

The Symphony’s arrival in the Port of Miami coincided with the introduction of Royal Caribbean’s new Terminal A. Resembling the shape of a ship, the sleek terminal will homeport the Symphony and the Allure.

Up to now, Miami has handled about 750,000 passengers a year for Royal Caribbean. With the new terminal, the cruise line hopes to boost that number to 2 million passengers a year.

This year Royal Caribbean will also be introducing the new Spectrum of the Seas in China, while the Ovation redeploys to Alaska.

At press time, Royal Caribbean had five more ships on order, including the Spectrum of the Seas, slated to enter service this spring; another Quantum-class ship in 2020; another Oasis-class vessel for 2021 delivery; and the first of the new Icon class of LNG-fueled vessels in 2022, with a sister ship following in 2024.