Virgin Voyages Introduces Golden Ink Awards For Agents

Virgin Voyages has confirmed its first-ever First Mate Spectacular Soire and Golden Ink Awards, in a get-together cruise for its travel agents, according to a press release.

The cruise line will invite the top 100 North American “First Mates” with the most bookings between November 1, 2021, and October 31, 2022, to come aboard for a complimentary cruise in January, according to Virgin Voyages.

“Our First Mates have always been in our corner, so we wanted to find a way to celebrate their commitment to this incredible brand. The Golden Ink Awards are one of the only advisor-focused awards in the cruising industry. It’s so important that we take the time to show First Mates our appreciation and to treat them to the same incredible experience that their clients have loved,” said John Diorio, vice president of North American sales, Virgin Voyages.

The four-night cruise aboard the Valiant Lady will depart from Miami on January 4, 2023, and will take guests to Key West and Bimini, as well as a stop at Virgin Voyages’ Beach Club. Each First Mate participant will be invited to bring a guest to share the experience on a sea terrace cabin and will receive $200 in onboard credit. There will also be representatives from the Cruise Lines International Association (CLIA) and the American Society of Travel Advisors (ASTA) onboard.

The First Mate Spectacular Soiree will also include a cocktail party, exclusive cabin drops, educational opportunities, and the first-ever Golden Ink Awards, which will recognize the top agents in a variety of categories, ranging from sales manager-nominated categories to best creative marketing.

With a deadline of October 31, 2022, the company has not yet finalized its top 100 list, so agents still have time to book their clients and earn a spot on the coveted list. First Mates can increase bookings by reminding clients of any remaining Future Voyage Credits, booking reservations of 10 or more cabins, taking advantage of the line’s new Match and Sea More project, and using Virgin Voyages’ LetsGoBook platform.

Virgin Voyages will allow more non-fully vaccinated passengers to sail

Photo Credit Spacejunkie2 – Flickr

Virgin Voyages will allow more non-fully vaccinated passengers to sail after it removed a 10% cap on guests without a full Covid-19 vaccination. 

Previously, the line required 90% of guests to be fully vaccinated – allowing for 10% of customers to be non-fully vaccinated.

From 18 September for sailings onboard Valiant Lady and from 21 September for Scarlet Lady, the cap will be removed and all passengers will be able to board regardless of their vaccination status.

However, non-fully vaccinated travellers will still be required to provide evidence of a negative Covid-19 test taken within 72 hours of embarkation.

A Virgin Voyages spokesperson said: “The health and safety of our sailors (guests) and crew are most important, and we’ll continue to emphasize our ’Voyage Well’ protocols.

“We’re excited to see cruising make its way back to 2019 sailing levels and to welcome aboard both new and returning cruisers seeking a different kind of adventure on the high seas.”

Virgin Voyages has secured $550 million in new capital to support its growth plans

Scalet Lady

The new funding – which was led by BlackRock and includes new external financing and additional capital from existing investors including Bain Capital Private Equity and Virgin Group – will enable the line to continue its growth strategy and further strengthen its financial position as demand “continues to gain momentum”. 

Tom McAlpin, chief executive of Virgin Voyages, said the company has created an “incredible project” that investors and consumers “truly believe in”.
 
“This additional capital comes at a time when we’re looking forward to exponential growth that will, in turn, help us achieve what we set out to accomplish,” he added.
The investment comes as Virgin reports “exponential growth in bookings” in the last six months, with this year tipped to see a strong return across the industry as cruising heads toward pre-pandemic levels. 

According to research carried out by the line, 96% of consumers are keen to cruise this year following two years of restrictions.