Branson pins profit hopes on Dreamliner

Branson pins profit hopes on Dreamliner

By Robin Searle

Branson pins profit hopes on DreamlinerDelivery of Boeing’s troubled 787 aircraft will be crucial to Virgin Atlantic’s aim of returning to profitability by 2015, according to the airline’s president Sir Richard Branson.

Speaking to Travel Weekly during the inaugural celebrations for Virgin’s domestic offshoot Little Red in Edinburgh, Branson said he felt the target was viable and dependent on the integration of more cost-effective aircraft.

“As long as the 787s don’t get delayed again, there is every chance that it can be possible,” he said.

Virgin is due to take delivery of Boeing’s 787 Dreamliner in late summer 2014 as part of a wider fleet overhaul. It also hopes to boost revenue with the launch of Little Red services from Heathrow to Edinburgh, Aberdeen and Manchester and through an expected tie-up with Delta Air Lines in the US.

Virgin’s new chief executive Craig Kreeger believes the airline can transform a loss, expected to be about £130 million for the financial year to February 2013, into a profit within two years.

“(To return to profit) our strategy includes trying to find new sources of revenue, and that includes creating connectivity through Little Red and through the relationship with Delta,” said Kreeger.

“We have made some tough decisions, including a pay freeze for staff, but we have to ensure that no decisions are made at the expense of the customer or our people.”

The two airlines filed an application with the US Department of Transportation seeking antitrust immunity for their joint venture this week.

Speaking about the appointment of former American Airlines executive Kreeger, Branson said: “Craig has a lot of experience in the States, and through the Delta deal the States is going to play a bigger and bigger role in Virgin Atlantic’s future.”

ANA Dreamliner suffers landing gear problem

ANA Dreamliner suffers landing gear problem

Nov 08, 2011 08:10AM GMT

ANA Dreamliner suffers landing gear problem

A probe has been launched into a landing gear problem with the first of two Boeing 787 Dreamliners delivered to All Nippon Airways less than two weeks ago.

Pilots were forced to deploy the landing gear using a manual backup system after an indicator lamp suggested the wheels were not properly down.

The aircraft landed at Okayama at the second attempt following the incident on Sunday, the airline said.

“We are not yet sure what the problem was, but we are investigating,” an ANA spokesman said, adding that Boeing is also involved in the investigation.

A Boeing spokesman said: “We are aware of this matter and are on site in Japan with ANA offering whatever assistance they require.”

The incident comes days after a Boeing 767 landed on its belly in Warsaw after the landing gear failed to deploy. ANA plans to fly the new generation lightweight aircraft on domestic routes in Japan on a trial basis before putting it on long international routes.

Boeing delivers its first Dreamliner

Boeing delivers its first Dreamliner

Sep 26, 2011 08:00AM GMT

Boeing delivers its first Dreamliner

Boeing has delivered its first 787 Dreamliner but questions have been raised over whether the jet will ever make money for the aircraft manufacturer.

The Dreamliner will finally enter service with Japanese airline ANA next month after three years of delays caused by technical problems during development. Boeing plans to make 10 Dreamliners a month from 2013 although there are doubts about its ability to meet the production schedule.

This month it emerged Monarch Airlines had cancelled its order for six of the aircraft, the delay in delivering giving the airline time to change its strategy to focus more on short-haul flying. Tui Travel is due to be the first airline in the UK to fly the Dreamliner after it takes delivery of its first of eight from January next year.

The Dreamliner’s revolutionary design makes it more fuel efficient and capable of flying over longer distances than conventional aircraft. Reports at the weekend suggested that the delays had seen the cost of developing the aircraft to £32 billion raising questions as to whether the jet will ever make money for Boeing.

Global launch partner ANA has ordered 50 of the aircraft for a total price of $11 billion.