2016 River cruise Outlook

by industry sector

In 2016, after several years of inexhaustible growth in the river cruise sector, some of the bigger players are taking a bit of a breather (and by breather, we mean not building as many new ships as in past years), while several newcomers and new products take a fresh stab at the market.

Most notable among the river cruise rookies is Crystal Cruises, which this year announced that it would be entering the river-cruise market with a fleet of five luxury yacht-style river vessels. The first of those will be the Crystal Mozart, formerly a Peter Deilmann vessel known as the Mozart, originally built in 1987. Crystal has four newbuild vessels on order for 2017.

Following an extensive renovation, the Crystal Mozart will set sail on July 13, offering passengers their first glimpse of Crystal’s vision of river cruising. That will mean fewer, larger suites after the company transforms the 203-passenger Mozart to a 160-passenger capacity.

The updated Crystal Mozart will feature suites ranging in size from 203 square feet to the 860-square-foot, two-bedroom Crystal Suites, the largest on any river.

Crystal also is designing its itineraries so that much of the sailing takes place during the day, giving guests the opportunity to explore destinations in the evening, with ships docked in port overnight.

It will be interesting to see how this nighttime-focused river cruise experience will resonate with river cruisers. According to Crystal, one big advantage will be fewer crowds in port, something that has become a bit of a challenge in Europe. Crystal has said it also plans to  get passengers off ship as much as possible while docked, with onshore culinary experiences at Michelin-starred restaurants, evening events and entertainment.

Bring the kiddies

While Crystal will be making a run to convert the high-end, ocean-cruise customer to rivers, another new entrant into the river-cruise market, Adventures by Disney, will be attempting to get more families to sail the Danube.
Adventures by Disney announced a partnership with AmaWaterways to develop a series of family-friendly cruises aboard the 158-passenger AmaStella in 2016.

To better accommodate families, the AmaStella will usher in several new hardware concepts for AmaWaterways, including 12 staterooms that can accommodate up to three family members each; six sets of adjoining cabins connected via an internal doorway, accommodating families of up to five; and four suites with convertible sofa beds that can accommodate families of up to four.

While courting families isn’t entirely new for river cruising (companies like Tauck and Uniworld Boutique River Cruise Collection have been doing it for years), actually designing a ship around the needs of families is new. And Disney will be taking the family-friendly concept a step further, for example, by having eight Adventures by Disney guides on each of its sailings in addition to the existing AmaWaterways crew.

The Adventures by Disney sailings will also feature movies, karaoke and daily biking trips for younger passengers, as well as family-friendly excursions such as a horse show at the Lazar Equestrian Park in Hungary and a private marionette performance and strudel-making demonstration at the Schonbrunn Palace in Austria.

Other river-cruise newbies are looking to introduce demographics into the arena as well, including Canadian tour operator G Adventures, which is hoping to get millennials onboard. G Adventures is introducing river cruises on the Mekong and Ganges rivers and on the canals of France’s Burgundy region in 2016, in addition to its existing Peruvian Amazon cruises. The line’s goal is to make what has traditionally been a higher-end travel product more accessible to younger, less- affluent clients.

Exotic river lust

Uniworld’s much-anticipated Ganges River program in India officially sets sail in January, when the company begins chartering Haimark’s new luxury cruiser, the 56-passenger Ganges Voyager II. Uniworld’s new Ganges program promises to bring luxury amenities and services to India’s most notorious inland water route, which is quickly becoming the next river- cruising hot spot.

Exotic river buffs will be happy to note that next year will also see continued development in Southeast Asia, where Pandaw River Expeditions is launching new and uncharted river routes, the latest being a 2016 sailing that travels the length of the Mekong River all the way from Thailand through Myanmar and Laos and into China, the first time the company will be offering a sailing that goes into China.

Scenic and Emerald Waterways also are adding capacity on the popular Mekong River in Vietnam and Cambodia next year.

Ongoing growth in Europe, U.S.

It wouldn’t be river cruising if there were not a continued influx of ships on next year’s agenda, namely on the always-popular European streams. The world’s largest river-cruise line, Viking River Cruises, will add six newbuilds, for a total of 52 ships in five years. Amawaterways, Avalon Waterways, Tauck and Scenic are each christening two new vessels in Europe next year, and four-star tenderfoot Emerald Waterways is adding a fifth ship in Europe.

French river-cruise line CroisiEurope is celebrating 40 years in business next year as it continues to make more noise in the U.S. market with updated ships meant to meet U.S. standards, and the company will unveil its second European paddlewheeler (a unique concept for sailing shallower waters) on the Elbe River in spring.

Another paddlewheeler, American Cruise Lines’ newest U.S.-based vessel, will launch in early 2016, marking the third Mississippi paddlewheeler that the line has built from the ground up. It joins the American Eagle, which launched in April, and the Queen of the Mississippi, which set sail in 2012.

River cruising for millennials

It’s no secret that the dominant river cruising demographic is retirees. Older travelers have embraced river cruising with a fervor that has fueled the segment’s unstoppable growth for the last several years.

But there doesn’t seem to be any obvious reason why river cruising couldn’t appeal to younger travelers, as well.

In an ongoing attempt to widen the market beyond boomers, several river cruise lines — notably AmaWaterways with its recent partnership with Adventures by Disney — have been courting families. But what about travelers in their 20s, 30s and 40s? What about the Gen Xers and? Thus far, there really hasn’t been a river cruising product that caters to that segment of the market.

Some argue that river cruising is too expensive and too inactive for these younger folk. But perhaps G Adventures’ new foray into the river cruising market is an indication that there could be some room for more youthful travelers on river cruise ships.

G Adventures, which caters to a younger, more active and often more budget-oriented traveler, isn’t getting into traditional European river cruising just yet: the company has offered river itineraries on the Peruvian Amazon, and sailings will start on the Mekong, Ganges, Amazon and in France’s Burgundy region next year.

But the simple fact that G is dipping its toes in the river cruising market could indicate the dawn of a new era for river cruising, one where the booming travel trend isn’t reserved just for seniors anymore. It will be interesting to see what G Adventures’ version of river cruising looks like compared with competitors’ river product, and how and whether river cruising resonates with the G Adventures traveler.

As a 30-something who happens to have been on countless river cruises, I’ve always thought there was a bit of a missed opportunity in this market. Yes, the product would require some tweaks. It would help if the price point were lower and if more free time were built in (two things that are actually not mutually exclusive). More activities off the ship and fewer onboard meals included in the price (potentially freeing up passengers’ money for dining in town) could help, too.

But otherwise, there really isn’t any reason why the 25-to-45-set couldn’t, well, get onboard, so to speak. And maybe G Adventures is the perfect company to extend the gangway to them.

Low water levels plague Europe river cruises

With a low water level, a large stretch of the Elbe’s riverbed was exposed in August near Magdeburg, Germany. Photo Credit: Shutterstock
 

A hot and dry summer in Europe has led to lower-than-normal water levels on portions of the Danube and Elbe rivers throughout the summer, and has forced river cruise lines to alter their itineraries during July, August and now into September.

“Water levels on the Elbe and Danube rivers are currently lower than normal and Viking has had to make adjustments to the cruise schedules of several ships sailing these rivers,” Viking River Cruises wrote on its website this week.

Five Viking cruises have been altered this week, four of which include a ship swap. Passengers will be transferred in order to avoid a low-water area of the Elbe River that ships cannot bypass.

Additionally, Viking’s Sept. 2 “Grand European Tour” from Budapest to Amsterdam, scheduled to depart on the Viking Aegir, will begin in Komarom, Hungary, on the Viking Embla. Viking will provide transfers from Budapest to Komarom.

“These are currently the only sailings we expect to be altered by the low water on the rivers,” Viking stated.

But low water levels have been a problem all summer. The low levels on the Elbe came during a year when Viking launched two new vessels on the river in eastern Germany. Other river cruise lines have avoided the Elbe in part because of the challenges presented when the water level is low.

The Danube River is one that all the major river cruise lines sail. The area on the Danube where the low waters have posed a problem is the 75-mile stretch between Regensburg and Passau in Germany.

Uniworld Boutique River Cruise Collection had to alter eight Danube River sailings in July and August, which included having guests swap ships from one side of the low waters to the other. The company canceled its Aug. 9 “European Jewels” cruise on the Maria Theresa, deciding that there wouldn’t be enough actual cruising in the trip to justify the departure.

“We sincerely appreciate the understanding and support our guests and travel industry partners have shown during this challenging time,” Uniworld wrote on its website.

Avalon Waterways wrote on its Facebook page last week that the river levels on the Danube had again begun to recede.

“Danube River waters receded over the weekend and early this week. Once again, the waters between Regensburg and Passau are beginning to delay and/or stall ship passage. We are fervently working to keep cruise itinerary disruptions to a minimum. If or when cruise itineraries are altered, however, we will provide affected travelers with alternate opportunities to see and explore the best Europe has to offer,” Avalon wrote on Facebook.

The post elicited a string of comments from passengers, some concerned about current and upcoming sailings, others with positive messages of support and kudos for how Avalon handled past sailings that were disrupted due to low water levels.

The forecast is calling for rain in the coming days, according to Rudi Schreiner, president of AmaWaterways, which has not had to alter any of its Danube itineraries yet this summer. Schreiner is hoping that some much-needed precipitation along the Danube will help bring the river’s water levels back up.