P&O Cruises is teaming up with Stackla as it looks to utilise the social media content being created by its customers.

The partnership, created as part of the line’s This Is The Life campaign, will allow the brand to create a Social Wall which brings together images and comments from passengers at pocruises.com/social-wall.

Content will be pulled together when guests use the hashtag ‘ThisIsTheLife’. The wall will be moderated by P&O who have full control over what gets published on to it. The line also has the ability to create a timeline through pictures published.

Pete Burns, head of digital marketing at the cruise line, said: “Cruise holidays have become increasingly popular as a holiday option for UK travellers, and cruises today cater for a wide range of ages and budgets. We’ve found that 97% of people who have booked a cruise would do so again, and we wanted to let those travellers’ positive experiences do the talking.

“Images are a very powerful way of doing this, and our Social Wall is really about highlighting the unique elements of cruise, but through the eyes of real travellers.”

Andy Mallinson, European managing director of Stackla, said: “When P&O Cruises briefed us on building the Social Wall, it was clear that the stunning imagery from customers was going to be a core part of the design.

“The photos offer an alternative and refreshingly intimate insight into cruise holidays, allowing P&O Cruises to drive engagement levels with new customers.”