Ambassador Chief Plays Down ‘Speculation’ on the Lines Finances.

The boss of Ambassador Cruise Line, Christian Verhounig, has played down “speculation” about the line’s finances after it cancelled two festive cruises onboard Ambiance, stressing the decision was made “for safety reasons only”.

Posting to his public Facebook page, addressing guests, officers, staff and crew directly, Verhounig said the line was left with no option but to cancel its Festive Market Getaway and Christmas and New Year Canary Islands cruises owing to an issue with Ambiance’s lifeboat stations, requiring unscheduled maintenance.


“I am sad we had no option but to withdraw these itineraries, a sentiment shared by my colleagues in the Ambassador management team,” said chief executive Verhounig. “Events like these never happen at a good time, but technical issues and challenges are unfortunately part of a cruise company’s day-to-day life – and we, at Ambassador, will never compromise on the safety of our guests or crew, however, low the risk.”


Verhounig went on to address the line’s financial health. “As a business, we have never been anything less than transparent, and we will continue to be so in the interests of our valued guests and employees. The recent changes to our operation were made for safety reasons only, and not, as some have speculated online, due to the financial position of the Ambassador.

“I want to reassure you that we are a financially robust business with trust arrangements in place and full insurance cover for incidents of this kind designed to ensure that all our guests are and will remain fully protected.”

Verhounig apologised to guests affected by the cancellations, as well as the Ambassador crew and shoreside staff. “It was the last thing we wanted to do. I can only personally say I’m sorry, and I hope one day our guests will offer us the chance to make amends for the inconvenience and disruption caused.


“As well as offering our sincere and heartfelt apologies to all guests affected by these recent developments, I would also like to take this opportunity to apologise to the team – from those in the UK, who have been outstanding in coming together at such short notice to do their very best at this difficult time, to the staff and crew onboard, who have been so looking forward to hosting our guests over Christmas and into the New Year.”

Explaining the specific circumstances of the cancellations, Verhounig revealed Ambiance had in the months of December and January been due to undergo a planned independent survey to renew its Passenger Ship Safety Certificate.


“The inspection covers hundreds of different safety, technical and operational checks onboard the vessel, which is conducted both at sea and in port across a two-month period,” Verhounig continued. “This annual cycle is linked to the anniversary of the ship being built, and is not in any way related to when Ambassador actually started trading.”

’WE’LL BE BACK STRONGER

Verhounig said one of the required checks involved the safe and secure lowering of the ship’s lifeboats. During an inspection of the lifeboat stations on Sunday 18 December, a surveyor observed a slight movement of one of the sheaves used for guiding the steel wire ropes that move and hold the lifeboats in position.


“When checking on this movement further, the inspection brought to light a hairline crack on the bracket holding these sheaves in position, and more of these were found in a similar position on other brackets,” said Verhounig.

“While none of these would have interfered in any way with the ship’s safe operation immediately, these cracks could have led to potential issues in the future and needed to be repaired. Therefore, we decided to immediately arrange repairs and not to operate the itineraries.”


He added: “Ambassador and Ambience will be back in operation in the New Year, stronger than ever.”

Carnival Cruise Line Introduces New Funderstruck Marketing Campaign

Carnival Cruise Line will launch a new marketing campaign, “Funderstruck,” that invites people to choose fun again by booking and taking a vacation, according to a press statement. 

Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival.”

Funderstruck will celebrate what travellers want right now and something that Carnival is precision-engineered to deliver – unapologetic fun together with those you enjoy spending time with the most, the company said. 

Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments.

The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to the game and pre-game sponsorships.

Funderstruck will then be featured with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a collaboration with ABC and the New York Times Square Alliance.

In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video, streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.

In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.

Click the image above to view Carnivals Funderstruck

“Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.”

The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by the Initiative and supported by the public relations consultancy LDWW.

For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit http://www.carnival.com, or contact your favourite travel advisor or online travel site.

Carnival Cruise Line Extends Homeport COVID Testing Through Year-End

Carnival Cruise Line has extended the availability of coronavirus testing at its homeports through the end of December 2021. This was announced in a Facebook post by the cruise line’s brand ambassador John Heald.

The testing is available for vaccinated guests who sail from Galveston, Baltimore, New Orleans and Long beach through DocGo and for vaccinated passengers sailing from Miami, Port Canaveral and Tampa via Rapid Cruise Testing.

Appointments must be made online and are non-refundable at the price of $100 per person.

Heald asked Carnival guests to use the homeport testing services only if they “exhausted all other ways to get tested such as tests by your local pharmacy, monitored home tests etc.”

“This will be more affordable plus most importantly it will give you peace of mind knowing you already have your negative result 48 hours before your fun starts,” Heald explained.

Any appointment made with the testing centres and not taken will not be refunded in December, according to him.

“The reason for this is that we had people not show up and then ask for a refund which in turn meant that people who wanted appointments could not get them. So, for December there will be no refunds made,” Heald explained.