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Premium Cruise Brands Accelerate Global Restart

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A big Thank You to https://www.cruiseindustrynews.com/cruise-news for this Article.

With more cruise vessels sailing again, premium cruise brands are quickly resuming operations around the world.

Here are the latest plans from eight key brands:

Celebrity Cruises
First sailing: In service since June 5, 2021
Ships: Celebrity Millennium, Celebrity Apex, Celebrity Edge, Celebrity Silhouette, Celebrity Flora, Celebrity Summit, Celebrity Xpedition, Celebrity Equinox and Celebrity Xploration
Regions: Caribbean, Mediterranean, United Kingdom, Galapagos and Alaska

As part of its phased restart plan, Celebrity Cruises currently has eight vessels back in service. After first resuming guest operations in the Caribbean and in the Mediterranean, the Royal Caribbean-owned brand welcomed the passengers back in the United Kingdom and in the Galapagos.

In June, Celebrity also pioneered the restart in the United States, with the Celebrity Edge becoming the first vessel to sail from the country with paying passengers in 15 months. Now, three Celebrity ships are sailing from U.S. ports, including the Celebrity Millennium, which relaunched service for the brand in Alaska.

A ninth vessel is set to welcome the guests back in September, as the Celebrity Xploration resumes its regular schedule of Galapagos expeditions.

Holland America Line
First sailing: In service since July 24, 2021

Ships: Nieuw Amsterdam, Eurodam, Zuiderdam, Koningsdam, Rotterdam and Nieuw Statendam 
Regions: Alaska, Mediterranean, Mexico, Caribbean, Hawaii, Panama Canal and California

Holland America Line relaunched service in July, with a series of Seattle-based Alaska sailings. Now, the brand is expanding its restart to Europe, as the Eurodam sails a program of Mediterranean cruises from Greece.

The Carnival-owned brand also plans to welcome the guests back in the Caribbean, the West Coast and other destinations. Starting in September, six ships are set to sail from Port Everglades and San Diego, including the new Rotterdam.

The recently delivered newbuild is set to enter service in October, offering a transatlantic crossing before starting its inaugural season in the Caribbean.

Princess Cruises
First sailing: In service since July 25, 2021
Ships: Majestic Princess, Sky Princess, Regal Princess, Grand Princess, Ruby Princess, Enchanted Princess, Caribbean Princess and Crown Princess
Regions: Alaska, United Kingdom, Caribbean, Panama Canal, Mexico, Hawaii and California 

Princess Cruises returned to guest operations in the United States, as the Majestic Princess kicked off a shortened Alaska season in July. Based in Seattle, the vessel remains in the region through late September, before repositioning to Los Angeles for a series of West Coast cruises.

The premium cruise line also resumed service in Europe, with two vessels offering a series of “Seacations” around the British Islands through the end of summer.

This fall, Princess is also welcoming the passengers back in San Francisco and Port Everglades. Between September and November, eight Princess vessels will once again offer cruises to the Caribbean, Panama Canal, Mexico, Hawaii and the California Coast.

Oceania Cruises
First sailing: August 29, 2021
Ships: Marina, Riviera, Insignia and Sirena
Regions: Northern Europe, Mediterranean, Caribbean and World Cruise

Oceania Cruises plans to resume service in August, with the Marina welcoming the guests back for a Northern Europe season. The 1,250-guest vessel will resume her originally published voyage schedule, starting in Copenhagen.

A second ship, the Riviera, will restart operations in October, sailing a series of Mediterranean voyages, prior to a winter season in the Caribbean.

Phased restart dates for the balance of the fleet are in the plans, with two additional ships resuming service between December 2021 and January 2022.

Cunard Line
First sailing: August 13, 2021
Ships: Queen Elizabeth and Queen Mary 2
Regions: United Kingdom, Transatlantic Crossings, Western Europe, Atlantic Islands and Caribbean

Before resuming international operations, Cunard is restarting service in the United Kingdom. Starting on August 13, the Queen Elizabeth offered a series of domestic scenic cruises around the British Islands, sailing from Southampton.

Following its local program, the vessel is offering new UK-based itineraries to Western Europe and the Atlantic Islands.

The Queen Mary 2, meanwhile, resumes service in November, offering transatlantic crossings before sailing new short breaks in Western Europe. Later in the year, the vessel is also sailing in the Caribbean with three new cruises.

Dream Cruises
First sailing: In service since July 26, 2020
Ships: Genting Dream, World Dream and Explorer Dream
Regions: Asia – Taiwan, Singapore and Hong Kong

Asia-based Dream Cruises is currently offering “Super Seacations” from two different homeports. In line with local government protocols, the World Dream is sailing short cruises to nowhere from Singapore, while the Genting Dream offers a similar product from Hong Kong.

The first vessel to resume service for the brand, the Explorer Dream had started to offer Taiwan island-hopping itineraries in July 2020. According to Dream’s website, after a service suspension, the sailings are now set to resume on August 18, 2021.

Azamara
First sailing: August 28, 2021

Ship: Azamara Quest and Azamara Journey
Region: Mediterranean and Caribbean

Currently being prepared for its restart, the Azamara Quest will be the first vessel back in action for Azamara.

Now an independent brand, Azamara will relaunch operations on August 28, with a series of sailings in the Eastern Mediterranean.

After cancelling and replacing many sailings due to ongoing complexities of cruise operations in several regions of the world, the company is also planning a revised 2021-2022 season.

The new program has the Azamara Journey resuming service on October 13, with a series of Europe sailings that will be extended through the winter. The Azamara Questwill offer an expanded season in the Caribbean after the initial sailings in the Mediterranean.  

The Azamara Pursuit and the new Azamara Onward will resume cruising in 2022.  

Saga Cruises
First sailing: In service since June 27, 2021
Ship: Spirit of Discovery and Spirit of Adventure
Region: Europe – United Kingdom, Northern Europe and Mediterranean

After welcoming its passengers back on the Spirit of Discovery in June, Saga Cruises is currently offering domestic cruising in the United Kingdom with its two-ship fleet.

Now, the British brand plans to step up its restart with international cruises. Set to return later this month, the multi-country itineraries include sailings to Northern Europe, the Mediterranean and more from Dover, England.

Cabezas: ‘Azamara Sale is a Win-Win-Win’

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The Chief Operating Officer of Azamara, Carol Cabezas, has explained the sale of Azamara to a private equity firm, Sycamore Partners, with increasing the value of the cruise line’s product and driving the brand forward.

“Sycamore Partners, which has invested in many upscale consumer brands, is known for identifying great brands that need flexible funding to grow and succeed,” Cabezas said in a video address published on the brand’s official website.

“Sycamore’s strategy is to partner with existing management to nurture companies for growth and invest in upscale companies. The priority is to increase the value of our product. So, it’s a win-win-win,” she added.

This comes a couple of hours since Royal Caribbean Group announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners in an all-cash carve-out transaction for $201 million, “subject to certain adjustments and closing conditions.”

The sale is expected to close in the first quarter of 2021, Cabezas said, after the cruise line receives all the normal regulatory approvals.

The transition will take a couple of months with the help of the Royal Caribbean Group.

According to Cabezas, nothing is currently expected to change for Azamara’s customers.

“There is no impact on your current bookings, future cruise credits, refunds or the availability of your travel advisor. Also, our website and care centre agents remain open for business, and I encourage you to start planning your next cruise with us,” she said, before adding that that the entire team will stay with Azamara, including customer care staff and crew.

“We commit to keeping the brand elements that make us Azamara, your brand of choice with immersive experiences that elevate vacation to lifestyle and superior service throughout the journey. With Sycamore, we intend to rapidly expand these to offer more destinations and portfolio choices at every step along the way. We’re only going to get better,” Cabezas stated.

Azamara will adopt the same health and safety protocols as the Royal Caribbean Group, Cabezas said in a statement. These were developed by a group of public health experts at the Healthy Sail Panel.

Royal Caribbean Group updates mobile app to offer more Covid-secure features

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Royal Caribbean provides official update on new smart phone app | Royal Caribbean Blog

Royal Caribbean Group has improved its mobile app to feature the on-board safety drill to avoid passengers having to meet in large groups at muster stations on its cruise ships.

The Muster 2.0 safety drill can now be completed in passengers’ own time in their cabins via the cruise line’s mobile app instead of going to a muster station with other passengers at a set time.

The app, first introduced in 2017, is available on many Royal Caribbean International, Celebrity Cruises and Azamara ships.

Initially designed for passengers to make the most of their holiday, the mobile app is now being developed further to meet health and safety practices required as a result of the Covid-19 pandemic. It aims to help minimise common touchpoints and ensure physical distancing for passengers.

The app already has other features such as offering staggered arrival times for passengers to help avoid overcrowding at boarding and manage the car parks, drop-off areas and terminals to allow for social distancing.

Since 2018, customers have been able to check-in using the app, scan their passport information and upload a ‘selfie’ security photographs to speed up the boarding process and minimise time at check-in and security.

The app can also be used to unlock staterooms with a smartphone by downloading a digital key. In addition, customers can use their smartphone to control the TV, lighting, window shades and temperature in their cabins via the app.

Other features of the app include an onboard account where charges and credits can be viewed in real-time as well as details of onboard activities, entertainment, dining and shore excursions. These can all be booked through the app.