Royal Caribbean’s Allure of the Seas to Undergo $100 Million Upgrade

The Allure of the Seas is set for a $100 million upgrade in April 2025, Royal Caribbean International announced in a press release.

The refurbishment, which is part of the company’s Royal Amplified refit program, will see the creation of new venues and features onboard.

For a complete picture of the drydock market, see the 2024 Drydock and Refurb Report by Cruise Industry News.

According to Royal Caribbean, after the update, the Allure of the Seas will offer more than 35 ways to dine and drink, as well as new bars, a new water park and upgraded pool decks.

The 2010-built vessel will also see the creation of new suites, as well as Royal Caribbean’s signature Ultimate Abyss slide.

The refurbishment will be completed ahead of the ship’s summer program in the Western Mediterranean, the company added.

Between April and October 2025, the newly amplified ship is scheduled to offer seven-night cruises to Spain, Italy and France.

“From the new Icon and Utopia of the Seas to now the more than $100 million transformation of Allure of the Seas, we’ve upped the ante threefold on the different ways vacationers can get away and make memories with Royal Caribbean,” said Jay Schneider, Chief Product Innovation Officer, Royal Caribbean International.

“Allure will be reimagined with the best of Royal Caribbean and what travellers love. Between new favourites, like the Pesky Parrot tiki bar, and experiences that unlock core memories time and time again, from an incredible pool deck to an unmatched combination of thrills and ways to chill, Allure will have even more of everything that makes it standout favourite,” he added.

First introduced in 2018, the Royal Amplified program included significant refurbishments onboard Voyager-, Freedom- and Oasis-class ships.

Allure’s sister ship, the Oasis of the Seas, was one of the vessels that underwent an “amplification” in 2019.

After debuting its new features in Europe, the Allure of the Seas is set to return to the United States in November 2025 for a series of six- to eight-night cruises to the Caribbean departing from Fort Lauderdale.

MSC: 7 Cruise Ships for Winter 2025-26 in North America

MSC Cruises is deploying seven ships in the United States for the winter 2025-26 season, the most for the cruise line to date in the market.

The ships will be based at four homeports, another North American milestone for the brand, in Miami, Port Canaveral, New York City and Galveston, according to a press release.

Highlights of winter 2025-26 include MSC Grandiosa’s debut in the U.S. from Port Canaveral; MSC Cruises’ inaugural season sailing from Galveston; MSC World America’s first winter season sailing from Miami following her debut in April 2025; and most itineraries calling at the enhanced Ocean Cay MSC Marine Reserve.

Rubén A. Rodríguez, president of MSC Cruises USA, said: “The winter 2025-2026 season will mark our largest presence in the U.S. to date, with seven ships sailing from U.S. homeports.  We are delighted to provide our guests more choices than ever before when it comes to embarkation ports, ships, itineraries and destinations, making it easy to find the perfect cruise.  

“We look forward to introducing MSC Grandiosa to Port Canaveral, launching MSC Seascape from Galveston and offering a new world of cruising aboard MSC World America for our guests embarking in Miami.  Combining world-class entertainment, dining and amenities onboard with the fantastic updates coming to Ocean Cay makes for an incredibly exciting future, which is perfect for everyone from first-time cruisers to our most devoted fans.”

The MSC Grandiosa will offer alternating seven-night sailings to the Eastern and Western Caribbean with a selection of three- and four-night cruises aboard the MSC Seashore sailing to Nassau and Ocean Cay.

 The season will also mark MSC Cruises’ first sailings from the Port of Galveston, with the MSC Seascape. The ship will operate seven-night Western Caribbean itineraries with visits to Costa Maya, Isla de Roatan and Cozumel.

From Miami, MSC World America will operate seven-night Eastern and Western Caribbean itineraries, calling at Isla de Roatan, Costa Maya, Cozumel and Puerto Plata among other destinations. The Seaside will sail a range of three-, four- and seven-night itineraries while the Divina will sail longer itineraries to the Caribbean.

From New York, the Meraviglia will sail on seven-night itineraries to Florida and The Bahamas, calling in Port Canaveral (Florida), Nassau and Ocean Cay.

Norwegian Set to Boost Caribbean Cruise Capacity

“We pair our ships with destinations, sending some of our smaller ships to exotic destinations and some of our larger amenity-filled ships to our fun and sun destinations,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings, speaking on Monday at an investor event held in New York.

As a result, “Fun and Sun” (Caribbean, Bermuda and Hawaii) capacity will make up 54 per cent of the deployment for the Norwegian Cruise Line brand in 2026, up from 42 per cent this year.

“It gives our guests the opportunity, on the NCL brand, to return over and over and over again, maximizing their lifetime value and driving high fields.”

Sommer said he believed Norwegian’s ships with increased amenities were perfectly suited for millennial and Generation Z guests.

The company will send its biggest ships to its core destinations in the “Fun and Sun” regions.

As a result, by 2026, the company’s average cruise length will be down to eight days from nine in 2023 with more short and week-long Caribbean sailings as a growing part of the deployment mix.

Capacity days are expected to be in the 12 million range in these “Fun and Sun” destinations by 2026, up from 8 million in 2023, according to a company presentation.

In addition, the mix of the company’s top 10 embarkation points (homeports) will be greater, representing 80 per cent of 2026 capacity, compared to 65 per cent in 2023.

“Our increased Caribbean deployment has given us the ability to invest in our private island in Great Stirrup Cay,” Sommer said, noting the coming two-ship pier for the island set to open in 2025.

Other investments will follow in Great Stirrup Cay, including a VIP area, and the company expects to host approximately 700,000 guests on the island by 2026, up from 400,000 in 2023.