Celebrity Cruises raises drinks package prices

Celebrity Cruises raises drinks package prices

By Tom Stieghorst
Celebrity Cruises has changed its drinks package, raising the price if the plan is not purchased in advance of the cruise.

The new two-tier price system means that the Classic Package that costs $44 per person, per day in advance costs $49 on the ship. The Classic Package includes beers up to $5 and mixed drinks and wine up to $8, as well as non-alcoholic beverages.

Pricing spreads of $2 to $4 per person, per day apply to other packages including non-alcoholic beverages. On the Premium Package that includes alcoholic drinks priced up to $12, the price spread is $5 per person, per day.

The new pricing became effective Sept. 20. The prices prevailing at that time became the pre-purchase prices, with the onboard prices going up, Celebrity said.

Premium & Classic Beverage Packages

Premium & Classic Beverage Packages

From bottled water to wine by the glass, relax in the freedom and convenience of having all your cruise beverages included for one price.

*Starting from: 9.24 GBP Per NIGHT
Taste of the Vineyards Wine Packages

Taste of the Vineyards Wine Packages

Offers a variety of international wines by the bottle that will meet your preferences. Choose 3, 5, or 7 bottle packages and make your specific wine selection on board.

*Starting from:65.34 GBP Per PACKAGE
Soda Package

Soda Package

Enjoy refreshing Coca-Cola® beverages throughout your cruise. Available as fountain drinks or canned drinks.

*Starting from: 4.62 GBP Per NIGHT
Premium Bottled Water Package

Premium Bottled Water Package

Refresh your thirst from our selection of both still and sparkling bottled water, including Evian® , Pellegrino® and Perrier®.

*Starting from: 7.92 GBP Per NIGHT
Stateroom Bar Setup

Stateroom Bar Setup

Enjoy your favorite bottle of spirits, with an assortment of mixers and ice bucket, in the comfort of your stateroom. Choices include Classic and Premium brands. Simply indicate the spirit of your choice and let Celebrity take care of the rest.

*Starting from:52.80 GBP Per PACKAGE
Riedel Comparative Wine Crystal Workshop

Riedel Comparative Wine Crystal Workshop

Attend Riedel’s Wine Glass Comparative Workshop onboard Celebrity. In this unique workshop, you’ll taste different varieties and learn how the shape of a glass affects the experience of every sip.

*Starting from:54.12 GBP Per PACKAGE

 

Celebrity Cruises to have its own Asia organization

Celebrity Cruises to have its own Asia organization

By Tom Stieghorst
Celebrity Cruises said it will have its own organization in Asia, separate from the current international structure.

Effective immediately, Kelvin Tan will serve as Celebrity’s commercial director, Asia-Pacific.

Celebrity said Tan and his team will be based out of Singapore, and will oversee the brand’s marketing, trade support and sales in the region.

Tan will continue to partner with current international representatives in the region, Celebrity said.

While Celebrity’s ships have Asian itineraries, it is primarily marketed in North America.

“The Asia-Pacific region has great potential for Celebrity Cruises, and this will best position the brand for future growth in this dynamic region,” Celebrity CEO Michael Bayley said in a statement.

Celebrity Summit wears refurbs well

Celebrity Summit wears refurbs well

By Rebecca Tobin

The Celebrity Summit docks in Bermuda for two-and-a-half days.The cruise industry keeps outdoing itself. No sooner does one company introduce a ship with a lineup of new features, innovative use of deck space and a celebrity chef partnership than another ship is on the drawing board with another new dining concept, new family stateroom configuration, new amazing waterpark.

The speedy advance of shipboard features for a line’s flagship class leaves the line with a perennial problem: what to do about the older vessels in the fleet. How do cruise lines update ships that were designed at great expense and often refurbished but don’t have the new bells and whistles, or were built during an era of cruising when tastes and priorities were different?

The issue can affect the company throughout: Being able to train and move crew effectively between classes of ships, for example, or in sales and marketing.

Each line deals with fleet upgrades in different ways, depending on the need — from individual ship refurbs to multiship programs like Carnival’s Evolutions of Fun and Holland America’s Signature of Excellence — and one way is to bring the best of the new innovations to the older ships and make them into brand standards.

Take Celebrity, for example. The Celebrity Solstice debuted in 2008 to a storm of praise and a slew of new features: The “clean cuisine” at Blu, the AquaClass category of suites, the creperie called Bistro on Five and the Lawn Club with real grass, to name a few.

Celebrity’s Millennium class, meanwhile, is separated from the Solstice by about eight years. The 2,000-passenger Millennium ships are different from their modern sister ships because of their size and because, simply, they were constructed when different trends were in vogue.

The ships had a main dining room and an alternative-dining restaurant for the special-occasion night, serviceable bars (martini bar on the port side, champagne bar on starboard), a cigar bar, a linear lido buffet restaurant, an Internet cafe. There were three levels to the evening dress code.

Bistro on Five, one of the new dining venues imported to the Summit from the Solstice class of ships.In January 2010 then-CEO Dan Hanrahan revealed the plan to import the best of the Solstice innovations to the Millennium ships during three-week drydock periods, and introduced the term “Solsticize” as a verb and industry buzzword.

Greg Purdy, Celebrity’s senior vice president of operations, last month talked about some of the reasoning behind the Solsticizing of the older vessels.

“I think what we did — we know we’re not going to get a Solstice-class ship — [was] to make sure the ships are relevant and attractive to the market we’re going after,” he said.

“You’ll feel like you were with the brand you were marketed to.”

The Summit experience

On a cruise aboard the 12-year-old Summit this summer, the melding of old and new seemed consistent. If I hadn’t studied an old deck plan, and had memories of sailing on the Constellation, several years ago, to guide me, I probably wouldn’t have known that the Bistro on Five had been carved out of a former lounge, or that Qsine hadn’t always been in its space on Deck 11.

In fact, occasionally, a few of the Solstice amenities seem better situated on the Millennium-class ships, Purdy said. Qsine was a perfect example: With the room’s “dramatic” high ceilings and tall, windowed walls that look out to the top deck and over the ocean, guests are treated to a stellar view (see related report, “In dining, whimsy vs. refinement.”).

Some of the innovations in traffic patterns can’t be replicated on an older ship without tearing the footprint out completely. There’s no getting around the linear setup of the Oceanview Buffet, which had some, but not all, of the same food offerings on its port and starboard counters.

I’d brought my young daughter, so I was ineligible to stay in the adults-only AquaClass. On the Solstice these cabins are located on the deck below the spa, but on the Summit the cabins are located aft; the spa, far forward; and Blu, the exclusive restaurant with its own design scheme, is a carve-out of the main restaurant.

A bartender at the Martini Bar.The Martini Bar in the ship’s atrium appeared to be a clear winner: It was set into a windowed alcove and featured a solid menu of drinks, from fancy cocktails to the familiar standards, expertly poured.

One thing that Solsticizing does is sharpen some of the spaces that previously were less defined or less trafficked. For example, the Martini Bar, which Purdy said “livened up that whole central atrium area.”

Bistro on Five was a pleasant change from dinner in the large Cosmopolitan dining room, and the menu of crepes was unique. The design of the room was fresh and modern. Its presence also leaves the adjacent Cellar Masters with a more defined space. One fun feature here is a wine dispensary where cruisers can swipe their cards for a measure of wine (bartenders are also on hand).

The Summit’s iLounge, on Deck 6, isn’t as striking as the Apple displays on the Solstice ships, which are on view in the main atrium.

However, the ship is WiFi-enabled now, so cruisers are able to use their MacBooks aand PC laptops throughout the vessel. They can shop for Apple products at the store in the Galleria shopping zone separate from the iLounge.

Some things onboard just change over time, regardless of Solsticizing. Michael’s the cigar bar is now Michael’s the craft beer bar (cigars can be purchased and smoked at the outdoor bar behind the Oceanview).

And other interesting Solstice favorites aren’t on the older ships. I was disappointed that there wasn’t a Lawn Club, for example, which I thought could have been a great add to the Summit’s forward top deck.

Of course, not every bar and lounge and blade of grass can make the final cut during a Solsticizing, and Purdy said that the line makes decisions based on, among other things, amount of drydock time available, perceived return on investment and what they think will be “the best for the experience” — it is a business, after all.

The retrofit also added cabins to the Millennium-class ships. But Purdy emphasized that the return isn’t necessarily all based on bottom-line dollars and cents.

“The bigger kind of return is that we can market all our ships more cohesively, and ticket prices [are] more cohesive,” he said, “having the iconic venues to make it a more cohesive fleet.”

Rebecca’s picks

Rebecca Tobin• Kudos to the roving waiters in the Oceanview breakfast buffet who toted carafes of coffee to diner’s tables, and in particular the waiter who sang out as he walked. “Coffee, coffee!” No matter what shape you’re in, if you’re a coffee lover it’s always better to receive your coffee with a song and a smile. And the complimentary coffee in the Oceanview is pretty darn decent.

• Parents: Kids can hang at the Fun Factory during the day, and/or they can stay for the dinner hour and nosh (chaperoned) on pizza at the Oceanview cafe; there are also Fun Factory evening hours. This is perfect for parents who want a nice dinner with a length or conversation above the tolerance of your standard grade schooler. A high schooler we met onboard gave good marks to the XClub for tweens and teens.

• The Bermuda route is a unique itinerary: two days at sea, two-and-a-half days in port in Dockyards, Bermuda, then one day at sea. It’s an excellent offering for clients who a) like the cruise experience and b) like sand and sun on their vacation but c) want to spend a little more time in one destination. The Summit departs from Bayonne, N.J., convenient to Newark Airport. It also attracts a big drive market.

• The food on the Summit was good: The lunchtime pool-area grill was OK, and the healthier fare at the spa cafe next to the thalassotherapy pool was good for those people who like healthy food on their cruise (I am told that Those People do exist). However, lovers of Indian food are in luck. To my tastebuds the Asian fare seemed to be the most consistently great offering at the Oceanview, and the Indian fare was the best of the Asian offerings. The Indian-influenced plates at Qsine were also terrific.