1st Celebrity ships in new class to be named Edge and Beyond

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Celebrity Edge steel cutting ceremony

 Celebrity Cruises has named two new ships being built for 2018 and 2020: Celebrity Edge and Celebrity Beyond.

They will be the first two ships in a new class. Two additional Edge-class ships are due in 2021 and 2022.

It will be Celebrity’s first new ship class since the debut of Celebrity Solstice in 2008. There are five Solstice-class ships (Solstice, Equinox, Eclipse, Silhouette and Reflection).

Celebrity and shipyard STX France cut the first steel for the Celebrity Edge this week.

Steiner, Celebrity won’t renew spa contract in 2014

By Rebecca Tobin

Spa operator Steiner Leisure said this week that its agreement to operate the spas onboard Celebrity Cruises ships would not be renewed.

In a statement, the company said it had been advised by Celebrity that the line would not renew the agreement, which expires Dec. 31.

“The company is negotiating a transition plan as to the turnover of the ships to the new vendor,” Steiner said.

In the statement, Steiner CEO Leonard Fluxman said the company was “disappointed with Celebrity’s decision, particularly in view of our revenues being at historical highs on Celebrity’s ships. We believe that the terms we proposed for renewal contained compelling economics, and it also contained a unique brand at sea. It is our understanding that Celebrity’s decision was made purely from a marketing perspective.”

“Steiner has been an excellent partner over the years,” Celebrity said in an email. “We thank them for helping us deliver high quality spa experiences to our valued guests.”

It said it would make an announcement about its new spa and wellness partner “in the near future.”

Celebrity in recent years has expanded its spa offerings; for example, its AquaClass category, which debuted on the Solstice, enables passengers in AquaClass cabins to enjoy spa- and wellness-related perks and exclusive access to a restaurant featuring “clean cuisine.”

Steiner has long been the largest spa operator at sea. In its statement, the company said its cruise line operations are conducted on spas on 155 ships. It currently services Celebrity sister brands Azamara Club Cruises and Royal Caribbean International. In June it announced a deal with Royal Caribbean to extend its agreement through 2017. Its land-based customers include Hilton, Marriott, St. Regis and W Hotels.

A handful of cruise ships and lines have contracted with other spa operators, such as Canyon Ranch, which operates the spas onboard Cunard Line’s Queen Mary 2 and the Oceania Cruises and Regent Seven Seas Cruises ships.

Celebrity Summit wears refurbs well

Celebrity Summit wears refurbs well

By Rebecca Tobin

The Celebrity Summit docks in Bermuda for two-and-a-half days.The cruise industry keeps outdoing itself. No sooner does one company introduce a ship with a lineup of new features, innovative use of deck space and a celebrity chef partnership than another ship is on the drawing board with another new dining concept, new family stateroom configuration, new amazing waterpark.

The speedy advance of shipboard features for a line’s flagship class leaves the line with a perennial problem: what to do about the older vessels in the fleet. How do cruise lines update ships that were designed at great expense and often refurbished but don’t have the new bells and whistles, or were built during an era of cruising when tastes and priorities were different?

The issue can affect the company throughout: Being able to train and move crew effectively between classes of ships, for example, or in sales and marketing.

Each line deals with fleet upgrades in different ways, depending on the need — from individual ship refurbs to multiship programs like Carnival’s Evolutions of Fun and Holland America’s Signature of Excellence — and one way is to bring the best of the new innovations to the older ships and make them into brand standards.

Take Celebrity, for example. The Celebrity Solstice debuted in 2008 to a storm of praise and a slew of new features: The “clean cuisine” at Blu, the AquaClass category of suites, the creperie called Bistro on Five and the Lawn Club with real grass, to name a few.

Celebrity’s Millennium class, meanwhile, is separated from the Solstice by about eight years. The 2,000-passenger Millennium ships are different from their modern sister ships because of their size and because, simply, they were constructed when different trends were in vogue.

The ships had a main dining room and an alternative-dining restaurant for the special-occasion night, serviceable bars (martini bar on the port side, champagne bar on starboard), a cigar bar, a linear lido buffet restaurant, an Internet cafe. There were three levels to the evening dress code.

Bistro on Five, one of the new dining venues imported to the Summit from the Solstice class of ships.In January 2010 then-CEO Dan Hanrahan revealed the plan to import the best of the Solstice innovations to the Millennium ships during three-week drydock periods, and introduced the term “Solsticize” as a verb and industry buzzword.

Greg Purdy, Celebrity’s senior vice president of operations, last month talked about some of the reasoning behind the Solsticizing of the older vessels.

“I think what we did — we know we’re not going to get a Solstice-class ship — [was] to make sure the ships are relevant and attractive to the market we’re going after,” he said.

“You’ll feel like you were with the brand you were marketed to.”

The Summit experience

On a cruise aboard the 12-year-old Summit this summer, the melding of old and new seemed consistent. If I hadn’t studied an old deck plan, and had memories of sailing on the Constellation, several years ago, to guide me, I probably wouldn’t have known that the Bistro on Five had been carved out of a former lounge, or that Qsine hadn’t always been in its space on Deck 11.

In fact, occasionally, a few of the Solstice amenities seem better situated on the Millennium-class ships, Purdy said. Qsine was a perfect example: With the room’s “dramatic” high ceilings and tall, windowed walls that look out to the top deck and over the ocean, guests are treated to a stellar view (see related report, “In dining, whimsy vs. refinement.”).

Some of the innovations in traffic patterns can’t be replicated on an older ship without tearing the footprint out completely. There’s no getting around the linear setup of the Oceanview Buffet, which had some, but not all, of the same food offerings on its port and starboard counters.

I’d brought my young daughter, so I was ineligible to stay in the adults-only AquaClass. On the Solstice these cabins are located on the deck below the spa, but on the Summit the cabins are located aft; the spa, far forward; and Blu, the exclusive restaurant with its own design scheme, is a carve-out of the main restaurant.

A bartender at the Martini Bar.The Martini Bar in the ship’s atrium appeared to be a clear winner: It was set into a windowed alcove and featured a solid menu of drinks, from fancy cocktails to the familiar standards, expertly poured.

One thing that Solsticizing does is sharpen some of the spaces that previously were less defined or less trafficked. For example, the Martini Bar, which Purdy said “livened up that whole central atrium area.”

Bistro on Five was a pleasant change from dinner in the large Cosmopolitan dining room, and the menu of crepes was unique. The design of the room was fresh and modern. Its presence also leaves the adjacent Cellar Masters with a more defined space. One fun feature here is a wine dispensary where cruisers can swipe their cards for a measure of wine (bartenders are also on hand).

The Summit’s iLounge, on Deck 6, isn’t as striking as the Apple displays on the Solstice ships, which are on view in the main atrium.

However, the ship is WiFi-enabled now, so cruisers are able to use their MacBooks aand PC laptops throughout the vessel. They can shop for Apple products at the store in the Galleria shopping zone separate from the iLounge.

Some things onboard just change over time, regardless of Solsticizing. Michael’s the cigar bar is now Michael’s the craft beer bar (cigars can be purchased and smoked at the outdoor bar behind the Oceanview).

And other interesting Solstice favorites aren’t on the older ships. I was disappointed that there wasn’t a Lawn Club, for example, which I thought could have been a great add to the Summit’s forward top deck.

Of course, not every bar and lounge and blade of grass can make the final cut during a Solsticizing, and Purdy said that the line makes decisions based on, among other things, amount of drydock time available, perceived return on investment and what they think will be “the best for the experience” — it is a business, after all.

The retrofit also added cabins to the Millennium-class ships. But Purdy emphasized that the return isn’t necessarily all based on bottom-line dollars and cents.

“The bigger kind of return is that we can market all our ships more cohesively, and ticket prices [are] more cohesive,” he said, “having the iconic venues to make it a more cohesive fleet.”

Rebecca’s picks

Rebecca Tobin• Kudos to the roving waiters in the Oceanview breakfast buffet who toted carafes of coffee to diner’s tables, and in particular the waiter who sang out as he walked. “Coffee, coffee!” No matter what shape you’re in, if you’re a coffee lover it’s always better to receive your coffee with a song and a smile. And the complimentary coffee in the Oceanview is pretty darn decent.

• Parents: Kids can hang at the Fun Factory during the day, and/or they can stay for the dinner hour and nosh (chaperoned) on pizza at the Oceanview cafe; there are also Fun Factory evening hours. This is perfect for parents who want a nice dinner with a length or conversation above the tolerance of your standard grade schooler. A high schooler we met onboard gave good marks to the XClub for tweens and teens.

• The Bermuda route is a unique itinerary: two days at sea, two-and-a-half days in port in Dockyards, Bermuda, then one day at sea. It’s an excellent offering for clients who a) like the cruise experience and b) like sand and sun on their vacation but c) want to spend a little more time in one destination. The Summit departs from Bayonne, N.J., convenient to Newark Airport. It also attracts a big drive market.

• The food on the Summit was good: The lunchtime pool-area grill was OK, and the healthier fare at the spa cafe next to the thalassotherapy pool was good for those people who like healthy food on their cruise (I am told that Those People do exist). However, lovers of Indian food are in luck. To my tastebuds the Asian fare seemed to be the most consistently great offering at the Oceanview, and the Indian fare was the best of the Asian offerings. The Indian-influenced plates at Qsine were also terrific.