The Centers for Disease Control said it had approved one cruise ship from Royal Caribbean to resume sailing in June, more than a year after U.S. cruising was suspended because of the COVID-19 pandemic.
The Celebrity Cruises’ Celebrity Edge will depart from Port Everglades in Fort Lauderdale on June 26, the cruise company said. It will be the first U.S. departing cruise in more than a year with paying passengers.
“Cruising from the U.S. is back!” Richard D. Fain, Royal Caribbean Group chairman and the chief executive officer said in a statement.
The CDC said it is committed to working with the cruise industry and ports to resume cruising in a phased approach.
“CDC and the cruise industry agree that the industry has what it needs to move forward and no additional roadblocks exist for resuming sailing by mid-summer,” the agency said on Wednesday.
The ship will skip a simulated voyage because it requiring crew and passengers to be vaccinated, the CDC said.
Royal Caribbean said all sailings will depart with a vaccinated crew and everyone over 16 must present proof of vaccination against COVID-19. From August 1, all guests ages 12 and older must present proof of vaccination.
The inaugural sailing sets the stage for Royal Caribbean Group to announce additional itineraries, the company added.
The state of Florida, which was later joined by Alaska, sued President Joe Biden’s administration in federal court in April, seeking to overturn the CDC’s decision to prevent the U.S. cruise industry from immediately resuming operations. A federal judge sent that lawsuit to mediation last week.
As Celebrity Cruises plots its return, with new sailings announced for the Caribbean, European and UK waters this summer, president and chief executive Lisa Lutoff-Perlo tells Tom Parry how the line is looking beyond the pandemic.
“I honestly don’t know if I can put it into words,” beams Lisa Lutoff-Perlo.
Despite the early morning interview, the excitement from Celebrity Cruises’ president and chief executive seems to fizz through her video screen – and for good reason.
Within a matter of weeks the line has revealed restart plans for the UK, Europe and Caribbean – including the launch of its second Edge-class ship, Celebrity Apex, out of Athens.
In the UK, Celebrity Silhouette – fully “revolutionised” after a multimillion-pound renovation infused with Kelly Hoppen redesigns and the British debut of its Always Included all-inclusive fare – will cruise from Southampton in July.
When we meet over Zoom in the last week of March, Silhouette has just joined an ever-growing fleet of ships due to sail UK shores this summer.
But Lutoff-Perlo, rather aptly clutching an Edge-branded mug as she chats, says she is confident Celebrity’s offering will stand out in the “crowded space”.
“The brand we’ve built up and our positioning of ‘new luxury’ – I think the British consumer really understands that. We’re not worried about all the other brands out there. Celebrity is a special brand that stands for a lot and that will serve us well this summer.”
Silhouette will cruise from Southampton in July as Celebrity makes its UK restart
SAFETY FIRST
One obvious point of difference compared with other lines is Celebrity and sister line Royal Caribbean International’s vaccination policy for these summer sailings. Unlike other lines, both require adults to be fully vaccinated, while under-18s must provide negative PCR results.
Lutoff-Perlo says the approach – backed by Royal Caribbean Group’s Healthy Sail Panel – is “something that’s important right now” to instil confidence.
“We’re trying to be agile and do what we believe is the right thing to do at this time, so we can start up and everybody can have a wonderful vacation and feel like they’re in a healthy and safe environment”, she adds.
Lutoff-Perlo has herself recently received her second vaccine dose.
“When I got my second shot, I felt liberated. I carry my little vaccination card around with me – it’s like a badge of honour,” she grins.
The ship has been fully “revolutionised” after a multimillion-pound renovation
Capacity levels also reflect a cautious approach, with sailings starting at around 50% occupancy. “It will start lower than it will end,”
Lutoff-Perlo insists. “We’ll start to slowly but surely ramp up to somewhere in the 50, 60, 70% range.
“We want to prove that a cruise is a very controllable environment where people can have the healthiest and safest vacation in the world.”
She contrasts the onboard measures being prepared to wider tourism regulations in her resident state of Florida. “Tourists are not wearing masks; they don’t need to be vaccinated. I look at that and think: ‘This is OK?’ But yet it’s not OK for cruising to operate [in the US]…”
Her assessment of the US Centers for Disease Control and Prevention’s (CDC) lack of progress in green-lighting sailings is admirably diplomatic amid growing frustrations from stateside cruise bosses and political leaders in recent weeks.
“I don’t believe [the CDC] are ignoring the industry on purpose as they’ve had so much to focus on, but I believe it’s time [to act], and they’re taking notice.”
TIME TO REFLECT
Talk of restarts is a welcome tonic compared with this time last year when Covid’s ever-tightening grip saw the March launch of Celebrity Apex in Southampton cancelled and its fleet begins a prolonged suspension.
I ask Lutoff-Perlo how she has coped during the enforced shutdown and where her and her team’s efforts have been focused. Echoing Royal Group chief Richard Fain’s “Never let a good crisis go to waste” mantra, she says she has coined one of her own: “Wake up and look for the silver lining in the Covid-19 cloud”.
For Lutoff-Perlo, this silver lining was having the time to explore and develop new strategies and onboard experiences.
“I thought, ‘we can’t just be focused on this pandemic, we need to focus on our future’. That was very different from what was going on in the rest of the industry – other brands were just focused on what it was going to take to come out of the pandemic.
“We were trying to say, ‘OK, we’re going to come out of this – but who do we want to be when that happens?’” Lutoff-Perlo admits her leadership style has also adapted to suit the challenges.
“Things that are innate in me as a leader have had to be amplified, and others de-amplified. I’ve always led with my head and a lot of my heart and I think those things have been inversed this past year.
Celebrity Cruises announced its return cruising today as the Celebrity Millennium will homeport in St. Maarten starting on June 5.
Beginning March 25, guests can book the new seven-night itineraries departing through August.
The ship will sail two different weeklong itineraries. One will call on Aruba, Curaçao and Barbados and a second itinerary will call on Tortola, St. Lucia and Barbados.
The ship will sail with the vaccinated crew and will be available to vaccinated adult guests and children under the age of 18 with a negative PCR test result within 72 hours of embarkation, according to a press release.
Guests can take advantage of special air and sea pricing offering exceptional savings on all Summer 2021 St. Maarten sailings starting at $1,999 per person for a veranda stateroom.
Celebrity Cruises President and CEO Lisa Lutoff-Perlo said: “Returning to the Caribbean after more than a year away is such a significant moment for us. It marks the measured beginning of the end of what has been a uniquely challenging time for everyone. We have been in constant contact with the leadership of St. Maarten these past months to support each other and share learnings and best practices. That we’re able to offer people the opportunity to safely vacation onboard the revolutionized Celebrity Millennium, is incredible, and that we will sail from the magical island of St. Maarten is very special. I am forever grateful for the support and collaboration of the St. Maarten government.”
“Having a major cruise line such as Royal Caribbean Group’s Celebrity Cruises homeport here is a significant economic milestone for St. Maarten. It’s a historic agreement, the fruit of continuous dialogue and a testament to the strength of our longstanding relationship,” Minister of Tourism, Economic Affairs, Transportation and Telecommunication (TEATT) Ludmila de Weever declared. “Celebrity Cruises homeporting here will help rejuvenate our economy and drive opportunities for our people. I would like to thank the management team at the Royal Caribbean Group for their commitment to St. Maarten and their confidence in the Ministry of TEATT as a reliable and responsible partner. I look forward to the successful re-launch of their Caribbean cruising,” Minister de Weever concluded.
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