The Celebrity Eclipse is heading to South America for a four-month deployment program, December 2023 – April 2024, visiting 16 destinations offering a 14-night Antarctica cruise and a 12-night Argentina and Patagonia sailing.
Destinations on the deployment program include Valparaiso, Chile; Buenos Aires, Argentina; and even the tip of Antarctica.
Those who want to visit Machu Picchu will enjoy the 16-night repositioning cruise from Los Angeles to Chile which includes two overnights in Lima, Peru.
“The power of travel expands our horizons, introduces us to other cultures, and opens us up to truly fulfilling experiences. Celebrity takes its guests to far-reaching corners of the globe while enjoying unrivalled luxury travel adventures,” said Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. “We have so much planned for 2023, and we’re really looking forward to sharing the culture and charm of the world with our guests as they Journey WonderFULLSM with us.”
The new Celebrity Apex is officially in service with guests as the new vessel sailed out of the Port of Athens today to begin her maiden voyage and first summer season in the Aegean.
That moment came as Celebrity Apex sailed out of port at 8:30p.m. local time.
The company’s return to the Aegean is all the more poignant given Celebrity Cruises’ proud Greek heritage, according to a press release.
Founded in 1988 by the Chandris family of Greece, the company later became a part of the Royal Caribbean Group. Celebrity Cruises is still rooted in its Greek origins today, with 70% of marine officers across the fleet, hailing from Greece with more than 40 Captains and Chief Engineers, including the Captain of Celebrity Apex, Dimitrios Kafetzis.
“After all this time, what a dream come true for everyone onboard this exquisite ship in one of the world’s most breathtaking regions. Her sail-away today is a meaningful moment for our guests, our crew and our company. I think we are all having ‘pinch me’ moments,” said Celebrity Cruises President and CEO Lisa Lutoff-Perlo. “Returning to sailing in the Aegean, where it all began for us, and after such a long time, is also very special for me and for the Celebrity Apex crew. Greece has always held a special place in our hearts, and, now, even more so, as we sail forward to experience all of its wonders, once again.”
Guests travelling on the Greek Islands and Cyprus itinerary will have the chance to visit Rhodes, Mykonos; Santorini and Limassol.
“Today is a very proud day for me and one I will never forget. Not only do I return to the sea, but I do so in my home country and with an incredible crew. I was born and raised right here in Piraeus, less than a mile from our Athens homeport, and grew up dreaming of sailing this coastline at the helm of a ship. I was born and raised right here in Piraeus, less than a mile from our Athens homeport, and grew up dreaming of sailing this coastline at the helm of a ship. It is truly an honour to captain the newest Celebrity flagship and to welcome our first guests back on board,” said Captain Dimitrios Kafetzis.
Celebrity Apex sails with a vaccinated crew and at least 95% vaccinated guests.
As Celebrity Cruises plots its return, with new sailings announced for the Caribbean, European and UK waters this summer, president and chief executive Lisa Lutoff-Perlo tells Tom Parry how the line is looking beyond the pandemic.
“I honestly don’t know if I can put it into words,” beams Lisa Lutoff-Perlo.
Despite the early morning interview, the excitement from Celebrity Cruises’ president and chief executive seems to fizz through her video screen – and for good reason.
Within a matter of weeks the line has revealed restart plans for the UK, Europe and Caribbean – including the launch of its second Edge-class ship, Celebrity Apex, out of Athens.
In the UK, Celebrity Silhouette – fully “revolutionised” after a multimillion-pound renovation infused with Kelly Hoppen redesigns and the British debut of its Always Included all-inclusive fare – will cruise from Southampton in July.
When we meet over Zoom in the last week of March, Silhouette has just joined an ever-growing fleet of ships due to sail UK shores this summer.
But Lutoff-Perlo, rather aptly clutching an Edge-branded mug as she chats, says she is confident Celebrity’s offering will stand out in the “crowded space”.
“The brand we’ve built up and our positioning of ‘new luxury’ – I think the British consumer really understands that. We’re not worried about all the other brands out there. Celebrity is a special brand that stands for a lot and that will serve us well this summer.”
Silhouette will cruise from Southampton in July as Celebrity makes its UK restart
SAFETY FIRST
One obvious point of difference compared with other lines is Celebrity and sister line Royal Caribbean International’s vaccination policy for these summer sailings. Unlike other lines, both require adults to be fully vaccinated, while under-18s must provide negative PCR results.
Lutoff-Perlo says the approach – backed by Royal Caribbean Group’s Healthy Sail Panel – is “something that’s important right now” to instil confidence.
“We’re trying to be agile and do what we believe is the right thing to do at this time, so we can start up and everybody can have a wonderful vacation and feel like they’re in a healthy and safe environment”, she adds.
Lutoff-Perlo has herself recently received her second vaccine dose.
“When I got my second shot, I felt liberated. I carry my little vaccination card around with me – it’s like a badge of honour,” she grins.
The ship has been fully “revolutionised” after a multimillion-pound renovation
Capacity levels also reflect a cautious approach, with sailings starting at around 50% occupancy. “It will start lower than it will end,”
Lutoff-Perlo insists. “We’ll start to slowly but surely ramp up to somewhere in the 50, 60, 70% range.
“We want to prove that a cruise is a very controllable environment where people can have the healthiest and safest vacation in the world.”
She contrasts the onboard measures being prepared to wider tourism regulations in her resident state of Florida. “Tourists are not wearing masks; they don’t need to be vaccinated. I look at that and think: ‘This is OK?’ But yet it’s not OK for cruising to operate [in the US]…”
Her assessment of the US Centers for Disease Control and Prevention’s (CDC) lack of progress in green-lighting sailings is admirably diplomatic amid growing frustrations from stateside cruise bosses and political leaders in recent weeks.
“I don’t believe [the CDC] are ignoring the industry on purpose as they’ve had so much to focus on, but I believe it’s time [to act], and they’re taking notice.”
TIME TO REFLECT
Talk of restarts is a welcome tonic compared with this time last year when Covid’s ever-tightening grip saw the March launch of Celebrity Apex in Southampton cancelled and its fleet begins a prolonged suspension.
I ask Lutoff-Perlo how she has coped during the enforced shutdown and where her and her team’s efforts have been focused. Echoing Royal Group chief Richard Fain’s “Never let a good crisis go to waste” mantra, she says she has coined one of her own: “Wake up and look for the silver lining in the Covid-19 cloud”.
For Lutoff-Perlo, this silver lining was having the time to explore and develop new strategies and onboard experiences.
“I thought, ‘we can’t just be focused on this pandemic, we need to focus on our future’. That was very different from what was going on in the rest of the industry – other brands were just focused on what it was going to take to come out of the pandemic.
“We were trying to say, ‘OK, we’re going to come out of this – but who do we want to be when that happens?’” Lutoff-Perlo admits her leadership style has also adapted to suit the challenges.
“Things that are innate in me as a leader have had to be amplified, and others de-amplified. I’ve always led with my head and a lot of my heart and I think those things have been inversed this past year.
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