Two major cruise operators saw their stocks hit 52-week lows on Thursday, as Norwegian Cruise Line Holdings dipped as low as $14.48 and Carnival Corporation sank to $22.28.
Other cruise stocks were also down on Thursday, including Royal Caribbean, Lindblad and Viking, although those three were off their year-long lows.
Driving the dips were said to be concerns over fuel prices due to the ongoing Middle East situation, and a potential capacity and pricing situation in the Caribbean in the first quarter.
U.S. crude oil had topped $100 a barrel on Wednesday as strikes continue in the Middle East.
Meanwhile, multiple Wall Street analysts have pointed to the cruise industry’s 2027 first quarter Caribbean capacity and ticket pricing as a potential concern.
One note sent to investors this week had called out Norwegian Cruise Line Holdings specifically as a contributor to pricing pressure.
Marking MSC Cruises’ 20th anniversary in the Chinese market, the Bellissima returns with a series of upgraded offerings, including the MSC Smart Concierge, interactive experiences with Unitree robotics, K-POP-themed parties and Italian cultural heritage cuisine.
President of MSC Cruises China, Helen Huang, said that the 2026 summer season has seen “explosive sales, with some popular routes and cabin categories close to sold out.”
The Bellissima’s return comes as Shanghai’s cruise market continues its recovery. According to the Shanghai Municipal Cultural Tourism Bureau, the city’s ports handled 126 cruise calls and 744,000 passengers in the first half of 2026, representing 59.7 percent and 74.2 percent of the national totals, respectively.
Foreign cruise arrivals via Shanghai grew 37.8 percent year-on-year, with 81.2 percent of those visitors entering under various visa-waiver policies.
The return also reinforces the port’s position as China’s dominant cruise gateway with a second international ship alongside Royal Caribbean’s Spectrum of the Seas.
The Bellissima’s 2026 summer deployment features sailings, with four- to nine-night itineraries calling at Jeju, Busan, Fukuoka, Kitakyushu, Nagasaki, Kagoshima and other Japanese and South Korean destinations. The opening voyage was a five-night roundtrip visiting Kitakyushu and Busan before returning to Shanghai.
The ship will return to Shanghai on January 20, 2027, with 28 voyages covering winter, spring, summer and fall travel seasons.
The vessel will continue operating from Shanghai through the summer and early fall, with potential repositioning in late October or early November.
According to MSC Cruises, its international passenger mix is expected to grow. On the August 1 sailing, international guests from Russia, Romania, the United States, Australia and other countries and regions accounted for over 10 percent of passengers.
MSC stated that for some September sailings, the international passenger share is projected to exceed 50 percent.
Royal Caribbean’s Harmony Embarks on Trans-Atlantic Crossing
The Harmony of the Seas is currently returning to North America, having started a trans-Atlantic crossing to Port Canaveral in late July.
Sailing from Barcelona, the 13-night cruise is highlighted by visits to destinations in Spain, such as Palma de Mallorca, Cartagena, Málaga and Cádiz.
The repositioning voyage also includes eight days of cruising in the Atlantic before arriving at the ship’s homeport in Central Florida on August 8, 2026.
As part of its new year-round deployment in Port Canaveral, the Oasis-class ship will kick off a series of four- to seven-night itineraries to the Caribbean and the Bahamas.
For its first sailing in the region, the Harmony of the Seas offers a four-night cruise to the Bahamas that features visits to Nassau and Perfect Day at CocoCay.
The vessel’s schedule is also highlighted by short cruises to the Western Caribbean, in addition to longer itineraries to the Eastern Caribbean.
Other ports of call set to be visited by the 2016-built ship include Cozumel in Mexico, St. Thomas in the U.S. Virgin Islands, San Juan in Puerto Rico and Puerto Plata in the Dominican Republic.
Sailing from Barcelona and Rome, the itineraries were part of Royal Caribbean’s summer season in Europe and included visits to destinations in France, Spain and Italy.