Celebrity Cruises reveals details about the Apex

SAINT-NAZAIRE, France — Celebrity Cruises revealed new menus, entertainment and spa/wellness programs for the Celebrity Apex during a hard-hat tour at Chantiers de l’Atlantique on Tuesday.

Celebrity Edge first floated in 2018, has been a wildly successful ship, according to Vicky Garcia, COO and co-owner of Cruise Planners. But, for this second in the series, Celebrity didn’t rest on its Edge laurels.

“They tweaked things to be even better and different,” Garcia said during a walk-through of Celebrity Apex, which is scheduled to debut in Europe in March. 

Celebrity president and CEO Lisa Lutoff-Perlo said that as the company builds ships, “We make a lot of changes along the way. We do it because we want it perfect.”

The biggest changes with Apex, she said, involve the entertainment. 

Three new stage shows are set for The Theatre, along with new technology such as towering LED screens that curve around the stage to make the performances more immersive and exciting. 

The new productions include “Crystalize,” Which Celebrity’s new vice president for entertainment Lisa Lehr called “our eye-candy tech show.” It employs lasers, video, aerial acrobats and an underwater ballet sequence made possible by one of those new tech marvels: a towering scrim with eight 20K laser projectors that create a 360-degree, wraparound picture for the audience. 

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“Rockumentary” stars classic rock moments from Wembley Stadium to Woodstock. In a twist, audiences get to decide the finale by voting in advance using the Celebrity app.

And “Tree of Life,” a “feel-good show,” in Lehr’s words, features a 20-foot tall “tree” with more than 3,000 LED leaves. 

Meanwhile, Eden, the triple-deck, glass-walled lounge in the aft of the ship, will have a theme that changes daily, with daytime activities that are carried through in the nighttime entertainment. For example, a daytime guided meditation will be followed by a “Night of Chill” ultra-lounge concept with acoustic music. 

Another day, interactive art experiences will lead into “Night of the Arts,” with interactive performances. 

“Eden is beautiful, one of the most stunning spaces I’ve seen on a ship,” said Tawnee Sons, a Cruise Planners agent. When Edge came out, Eden had a “unique, artsy concept” that enthralled some but put off others, she said. Sons think the revamped programming there should appeal to a wider range of people. 

The ship’s nightclub, The Club, will provide more intimate, cabaret-style entertainment such as new takes on classic circus acts with aerial acrobatics. During the day, The Club will host all kinds of activities, from live-band karaoke to archery and dance classes. 

When it comes to dining changes, new and expanded menu offerings are planned in many Apex venues. 

Cornelius Gallagher, vice president of food and beverage at Celebrity created fresh signature dishes for each of the four main dinings rooms: Cosmopolitan (new American with international influences), Cyprus (Mediterranean), Normandie (French) and Tuscan (Italian). An enlarged galley enables expanded offerings in Raw on 5 and the Magic Carpet, the movable, a cantilevered platform that is the hallmark of the Edge series

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The Fine Cut Steakhouse, which Gallagher said is Edge’s busiest speciality dining venue, will be getting upgraded proteins. And items will be added at the Rooftop Garden Grill, as well. (There, additional canopy coverings and screens will calm the wind.)

Gallagher also revamped the Eden menu, with an emphasis on flavour and local sourcing. For example, when the ship is in Spain, one dish could be fresh-caught, blazing-red carabiniero jumbo prawns.

A new storyline for Le Petit Chef, the 3-D digital animation in Le Grand Bistro, is also coming. Plus, Celebrity Apex will be adding the Craft Social Bar, which debuted on Celebrity Equinox. This casual spot offers draft cocktails, wines on tap and more than 50 craft beers served by a cicerone (a certified beer sommelier). Celebrity-style comfort food will be available  —  think mac and brie or Kobe beef sliders.

When it comes to the spa, a new collaboration with OneSpaWorld is creating broader wellness programming. Apex will offer F45 training, popularized by the actor Mark Wahlberg. The 45-minute sessions involve cardiovascular, strength and interval training. 

A new Women in Wellness program will highlight practices by noted influencers like Katie Brauer, yoga master and founder and CEO of The Yoga Professional, and Ruth Zukerman, co-founder of Soul Cycle and Flywheel Sports.

Local ingredients from visited destinations will be incorporated into a new Destination Wellness program. 

Joyce Landry, CEO of Landry & Kling Global Cruise Events, a meetings specialist, liked what she saw on Apex. 

“Edge is a beautiful ship, but when you create something new, you can have these little adjustments that elevate it to the next level,” she said. “Celebrity has done that with Apex.”

 

 

Celebrity Cruises to increase daily gratuity charge

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Celebrity Cruises is hiking its daily gratuity charge by $1 to recognise the work of its crew members.

Passengers staying in standard staterooms will now pay $15.50, while Concierge Class and AquaClass staterooms are charged $16.

Suite Class passengers must pay $19. All charges are automatically added to passengers’ onboard accounts unless gratuities have been pre-paid before embarkation.

The new rate comes into effect on Monday, January 6. Guests can add additional gratuities if they choose.

A Celebrity Cruises spokesperson said: “Known for its highly personalised service, Celebrity Cruises is adjusting the automatic daily gratuities for onboard guests.

“Most importantly, it recognises the exceptional work by our onboard staff and crew to deliver unforgettable modern luxury holidays every day.”

Celebrity Edge to Feature All-Female Leadership Team

Celebrity Edge

Celebrity Cruises has announced that that the Celebrity Edge will feature an all-female leadership team for a March 8, 2020 departure, marking International Women’s Day.

Celebrity Captain Kate McCue will be at the helm of the 2018-launched ship for the week-long sailing from Port Everglades. Port calls include San Juan, Tortola and St. Maarten.

Celebrity is curating unique speciality programming, including evening gallery exhibitions and art auctions featuring female artists, celebrating the female form; collaborating on an exclusive design with luxury jewellery designer Reout Kallati; hosting special events, such as a cinema series featuring iconic and impactful female directors, leads and inspirational narratives; and other dedicated onboard programming, including Women of the World-themed trivia challenges, Fearless Female Officers vs. Guests Pool Volleyball tournament, and a Q&A panel with the ship’s inspiring female leadership team.

Additional speciality programming is still to be announced, including a moderated discussion panel with current confirmed special guests including artist and child prodigy Autumn de Forest and fashion designer Mary Frances; unique networking opportunities and more, all with the goal of inspiring a new generation of young girls and women to continue pushing boundaries and breaking barriers, according to a company statement.

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Captain Kate McCue

“We are all passionate about closing the gender gap,” said Celebrity Cruises President and CEO Lisa Lutoff-Perlo. “Over the last few years, we have worked hard to diversify the crew on board and bring more women than ever into our industry. None of this could have been possible without the leadership and shared the vision of the extraordinary men and women I work with every day, led by Patrik Dahlgren and Brian Abel – who take this challenge to heart and have made it possible. We are fortunate to have many incredible, experienced and beyond-qualified women who have worked tirelessly to achieve these positions. And we also celebrate the many men who continue to support them and help champion having more women crew on board.”

Senior Vice President of Global Marine Operations for Royal Caribbean Cruises Patrik Dahlgren, who has spearheaded Celebrity’s bridge diversification efforts under the leadership of Lutoff-Perlo, added: “Since 2015, we have raised the percentage of qualified women on our navigational bridges from 3% to 22%. Now, we hope this all-time industry-high will continue to grow; we just need more women to raise their hands for careers at sea, especially in engineering.”

“Excitement does not even begin to describe how I’m feeling about working alongside these incredible, barrier-breaking women on Celebrity Edge for this truly historic sailing,” added Captain McCue. “I am inspired every day by the amazing women we have working throughout this organization – both on land and at sea. They’re proof that there’s power in diversity.”

Among the officers are Captain McCue, First Officer Rachel Arnold and Second Officer Nicholine Tifuh Azirh.

Celebrity Edge March 8, 2020, Sailing Leadership Team

• Captain Kate McCue – USA
• Staff Captain Maria Gotor – Spain
• Hotel Director Niina Hautaniemi – Finland
• Guest Relations Director Julie Sherrington – United Kingdom
• F&B Director Byliana Velikova – Bulgaria
• Senior Doctor Jennifer Bernardo – Philippines
• Cruise Director Sue Denning – United Kingdom
• Safety Officer Ionela Burduja – Romania
• Associate Hotel Director Milana Dortangs – Netherlands
• Revenue and Marketing Director Sarah Guinot – France
• HR Manager Angel George – USA
• Financial Controller Teresa de Guzman – Philippines
• Chief Housekeeper Lyudmyla Miroshnychenko – Ukraine
• Safety Investigation Officer Alexandra Villarreal – USA
• Environmental Officer Maria Karoutsou – Greece
• Chief Security Officer Mor Segev – Israel
• Chief Officer Maria Koliou – Greece
• Chief Officer Maria Agius – Malta
• Doctor Sumaya Guffar – South Africa
• First Officer Rachel Arnold – United Kingdom
• First Officer Despoina Tsairi – Greece
• Third Engineer Anna Avgoustaki – Greece
• Second Officer Nicholine Tifuh Azirh, who was the first West African woman to ever work on the bridge of a cruise ship when hired in 2017 – Cameroon
• Second Officer Ioana Tzovara – Greece
• Third Officer Esperanza Romero – Spain
• Third Officer Cassandra May Mead – New Zealand
• Apprentice Officer Gifty Adu Gyami – Ghana