Carnival UK reveals major restructure

Princess Cruises’ UK boss Paul Ludlow is to switch brands and take the helm at P&O Cruises.

The announcement comes as part of a major restructure of the commercial teams for P&O Cruises and Cunard less than a week after the shock announcement that Carnival UK’s chief commercial officer Gerard Tempest was to exit the business after two years.

Ludlow’s new role as senior vice-president of sales and marketing for P&O Cruises will also see him take responsibility for sales support, guest insight and the digital teams of both P&O Cruises and Cunard.

Cunard is now recruiting for the role of senior vice-president of sales and marketing.

As part of the restructure, sales and distribution director Chris Truscott will be leaving the business.

Head of partner sales, Jeremy McKenna, will lead the agency sales team for both brands, reporting directly to Ludlow in the interim period until the new Cunard role is appointed.

P&O Cruises marketing director, Christopher Edgington, will report into Paul Ludlow and Cunard’s Angus Struthers will report into the equivalent for Cunard when appointed.

Carnival UK chief executive, David Noyes, said that bringing sales and marketing together in one role would help Cunard and P&O Cruises create more momentum for the brands.

“I am delighted to appoint Paul to this critical role. Paul’s 15 years of experience within our company makes him an ideal fit to lead the sales and marketing teams for P&O Cruises to ensure sustained growth of the brand.

“Chris Truscott leaves this business in a significantly better position than the one he joined. He should be proud of what he has achieved and the relationships he has built.”

Ludlow said: “Following the launch of Britannia in March, which positioned P&O Cruises at the forefront of the nation’s mind, there has never been a more exciting time for the company.

“The potential for the industry as a whole is vast and I am determined, through giving a seamless, exemplary guest experience, working closely with our travel agent partners, to develop this growth to the maximum for P&O Cruises.”

During his time at Princess Cruises, Ludlow oversaw the creation of an individual sales team and commercial operation for the brand. He led the team which launched Royal Princess, named by the Duchess of Cambridge, and also oversaw the launch of new travel agent tools such as the recently-launched booking portal OneSource.

Princess Cruises is now recruiting for Ludlow’s replacement.

P&O Cruises beats record with Britannia bookings

P&O Cruises beats record with Britannia bookings

Chris Truscott, sales and distribution support director, said there had been massive demand despite issues with the system which caused problems for agents and customers attempting to make bookings.

He said: “We were having problems with our systems the night before, and then they went down on the morning as we opened to bookings. It was a combination of problems with the system and bad timing, being the first day of bookings.”

Truscott said bookings showed a 24% increase on the best ever ship launch for Ventura, and that the “vast, vast majority of bookings made been made by agents.”

He said the systems went down and then eventually P&O was able to take bookings through its contact centre which is normally open to just consumers but was available to agents during the system failure.

He said agents made bookings through his method and then by 10.30 both systems were back up and running.

“It was a great success with really phenomenal demand,” he added. “And that is down to the way we have been working with agents.”

Truscott added: “We really appreciate the patience shown yesterday by our trade partners in the early part of yesterday when due to circumstances beyond our control they experienced difficulties making bookings with us. I can only apologise for the disruption caused and emphasise that we took immediate action to resolve the issues.

“However, I am delighted with the support agents have shown to our fantastic new ship which is demonstrated by the unprecedented demand. Britannia will display the very best of British in terms of design, dining and innate attention to detail in all areas. We can’t wait for the opportunity to show off Britannia to agents in just under a year’s time when the ship arrives in Southampton.”