Branson pins profit hopes on Dreamliner

Branson pins profit hopes on Dreamliner

By Robin Searle

Branson pins profit hopes on DreamlinerDelivery of Boeing’s troubled 787 aircraft will be crucial to Virgin Atlantic’s aim of returning to profitability by 2015, according to the airline’s president Sir Richard Branson.

Speaking to Travel Weekly during the inaugural celebrations for Virgin’s domestic offshoot Little Red in Edinburgh, Branson said he felt the target was viable and dependent on the integration of more cost-effective aircraft.

“As long as the 787s don’t get delayed again, there is every chance that it can be possible,” he said.

Virgin is due to take delivery of Boeing’s 787 Dreamliner in late summer 2014 as part of a wider fleet overhaul. It also hopes to boost revenue with the launch of Little Red services from Heathrow to Edinburgh, Aberdeen and Manchester and through an expected tie-up with Delta Air Lines in the US.

Virgin’s new chief executive Craig Kreeger believes the airline can transform a loss, expected to be about £130 million for the financial year to February 2013, into a profit within two years.

“(To return to profit) our strategy includes trying to find new sources of revenue, and that includes creating connectivity through Little Red and through the relationship with Delta,” said Kreeger.

“We have made some tough decisions, including a pay freeze for staff, but we have to ensure that no decisions are made at the expense of the customer or our people.”

The two airlines filed an application with the US Department of Transportation seeking antitrust immunity for their joint venture this week.

Speaking about the appointment of former American Airlines executive Kreeger, Branson said: “Craig has a lot of experience in the States, and through the Delta deal the States is going to play a bigger and bigger role in Virgin Atlantic’s future.”

Boeing says Dreamliner test flight ‘went to plan’

Boeing says Dreamliner test flight ‘went to plan’

Boeing says Dreamliner test flight 'went to plan'

Boeing has said a flight to test the new batteries on the Dreamliner “went to plan”.

All 50 Dreamliners in operation have been grounded and orders delayed following a fire in a battery on a Japan Airlines 787 in Boston on January 7 and an emergency landing by an All Nippon Airways aircraft in Japan shortly afterwards when a battery started producing smoke.

A 787 took off at 12:11pm Pacific Time from the airfield at Boeing’s main production plant in Everett, Washington, for the “functional test flight” and returned two hours later.

The aircraft was the first to be fitted with lithium-ion batteries designed to reduce the risk of overheating.

Boeing said it would assess the data and prepare for another test flight to reassure regulators.

The battery redesign plan was approved by the US Federal Aviation Administration (FAA) earlier this month.

US transportation secretary Ray LaHood said at the time: “This comprehensive series of tests will show us whether the proposed battery improvements will work as designed.”

But he added: “We won’t allow the plane to return to service unless we’re satisfied that the new design ensures the safety of the aircraft and its passengers.”

FAA approves Boeing plan to fix Dreamliner battery

FAA approves Boeing plan to fix Dreamliner battery

By Kate Rice
The Federal Aviation Administration has approved Boeing’s certification plan for the redesign of the 787 Dreamliner.

The certification plan is the first step toward returning the 787 to service, and will require extensive testing and analysis.

“This comprehensive series of tests will show us whether the proposed battery improvements will work as designed,” said Transportation Secretary Ray LaHood.