MSC Cruises has appointed a commercial director for the UK and Ireland, following Giles Hawke’s promotion to executive director.

It was announced earlier this month that Hawke would take on the broader role across English speaking markets.

The cruise line has now appointed Lee Strongitharm for the newly created position of commercial director.

Strongitharm will take up his role in April and joins from Carnival UK.

Hawke said: “Lee brings with him a very impressive track record of achieving profitable growth from the UK marketplace in both air and cruise sectors which will be fundamental for MSC Cruises future ambitions.

“I am delighted to welcome him to lead our very talented team in UK and Ireland.”

The cruise line has also announced a number of other changes to their leadership.

From March 20, the current product director Oliviero Morelli will take up the position of managing director for MSC Cruises Japan.

Lorenzo Diamantini will be moving from his role as sales director for Ireland. He will be moving to Geneva to take up the position of deputy executive director for Anglo Saxon markets, reporting to Hawke.

Stephen Moffett will add Ireland to his remit as sales director.

Hawke added: “Oliviero and Lorenzo have both worked for MSC Cruises for a number of years and these promotions reflect their contribution and achievements within the UK and Irish business.

“They will both be missed and will be great assets to the markets in their new roles. Stephen’s broader responsibility reflects his contribution to the UK business and gives him greater scope to use his experience and expertise within the UK and Ireland.”

Sabine Ficek, finance director, and Alessandra Pierleoni, marketing director, continue their roles within the UK and Ireland leadership structure.