Norwegian Cruise Line Confident in Europe 2023 Despite Baltic Limitations

Norwegian Cruise Line Holdings is increasing its capacity by six per cent in Europe in 2023, coming at the expense of the Caribbean, according to Frank Del Rio, president and CEO, speaking on the company’s third-quarter earnings call.

He said that yields on ticket prices and onboard revenue for cruises in Europe were “dramatically better.”

And this is in despite of limitations in the Baltic, with ships not calling at Russia’s Saint Petersburg. 

“If you had asked me what is the single city in the world, port in the world that you cannot live without, I’d tell you it’s Saint Petersburg, and we lost it,” Del Rio said. “Very, very high yields, incredible shore excursion sales. So onboard revenue was just higher than any other itineraries that I can think of, and it’s a relatively long season. You can get (there) in mid-May and you can leave in mid-September.”

That limitation in 2022 sent one Norwegian ship elsewhere, as the Getaway moved to the Caribbean for the summer sailing from Port Canaveral.

“It did affect load factors and no question, it affected pricing. And the impact on EBITDA has to be in the tens of millions of dollars,” Del Rio explained.

But both the Baltic and the Mediterranean look encouraging for 2023, with Del Rio noting that Americans travelling to Europe book the highest cabin categories earliest.

“This revenge travel or pent-up demand that we’ve been talking about for months is really alive and well for Americans going to Europe,” he said.

“We believe that Europe is poised for an incredible 2023 season. That’s why we increased our capacity there by 6 percentage points of occupancy at the expense of the Caribbean. And I’ll take that trade all day long because the yields both on a ticket and on onboard revenue are so dramatically better for European cruises that we’ll take that trade.”

Norwegian Cruise Line Rules out UK Sailings.

Norwegian Cruise Line’s UK chief has ruled out operating round-Britain sailings this summer in favour of recently announced fly-cruise itineraries which “fit our brand better”.

NCL announced plans to restart voyages from July – with Norwegian Jade sailing from Athens, Norwegian Gem out of Punta Cana (Dominican Republic) and Norwegian Joy homeporting in Jamaica’s Montego Bay.

Speaking to TTG on Thursday (8 April) Eamonn Ferrin, vice-president and managing director UK, Ireland, Middle East and Africa, said the line had looked at deployment “from a global level” and felt the destinations and itineraries announced were “much more suitable” for guests across its source markets.

“People want to go on a fly cruise to the Med or Caribbean, and we feel that’s a better market for us to go for,” he said. “We feel it fits our brand better and our customers better. So I don’t think we’ll be looking to stand up a UK ship for this season.”

Ferrin said a late July restart, coupled with NCL’s global outlook, meant favouring sailings away from the UK.

“It got a bit late to be starting up at the end of July. You’re getting into a late-season process – so we felt [the announced itineraries] were a better fit. The three we’ve chosen on a global basis are stunning itineraries that Brits love and there’s already a lot of demand.”

However, Ferrin asserted NCL’s commitment to the UK market through its partnership with ABP Southampton on a new terminal at the port.

“Our long-term goal is to have a lot more capacity from Southampton – so we definitely see a bright future for more departures.”

Speaking alongside Ferrin, NCL president and chief executive Harry Sommer described being able to restart as “like Christmas in April”, adding how “in a typical year” the Greek Isles are NCL’s most popular destination among UK customers.

“We normally have three ships out of Athens, Venice and Rome that are extremely well booked by the Brits,” he said.

Sommer shared his hopes British travellers would be able to join NCL cruises in Jamaica and the Dominican Republic once travel restrictions were relaxed later in the summer “certainly by August”.

Disney Confirms Summer 2021 Magic Staycation Sailings in the UK

Disney Cruise Line has become the latest cruise operator to confirm UK home sailings in summer 2021. According to a press release, United Kingdom residents will be able to sail on the brand-new Disney Magic at Sea “staycation” sailings from UK ports this summer for a limited time.

Featuring enchanted entertainment and with multiple layers of health and safety measures, the Disney Magic cruise ship plans to sail mostly two- and three-night voyages, as well as limited four-night sailings round-trip from London Tilbury, Newcastle, Liverpool and Southampton.

“Our teams are bringing tremendous ingenuity and fun to these new cruises, tailoring them with care to the times we are living in, yet filling them with everything you’d expect from Disney, from great service and entertainment to immersive dining experiences and magic for the whole family,” said Thomas Mazloum, president of Disney Cruise Line.

Guests will remain aboard the Disney Magic throughout the sailing and will enjoy a cruise experience with world-class accommodations, dazzling entertainment and a variety of included dining options. Children and adults alike will delight in spaces created just for them, including family pools and waterslides, whimsical kids clubs, and adult-only retreats such as a secluded pool and spa, a lively entertainment district and a fine-dining restaurant.

According to the press release, favourite Disney stories, characters and entertainment will come to life during these special Disney Magic at Sea cruises, including a celebration with Mickey Mouse, Minnie Mouse and their pals, a Frozen flurry of fun with Anna, Elsa and Olaf, and an epic encounter with Marvel’s greatest Super Heroes.

Guests will cherish special moments with beloved Disney friends, from capturing physically distanced photos with Captain Mickey, to enjoying a royal promenade with Disney Princesses or seeing favourite Toy Story pals. West End-quality stage shows will captivate guests of all ages in the elegant Walt Disney Theatre.

Disney Cruise Line said it was implementing multiple layers of health and safety measures considering guidance from the UK government, health authorities and medical experts. This includes COVID-19 testing, health screenings, face coverings, reduced guest capacity, physical distancing and enhanced cleaning.

The cruise line added that the Disney Magic at Sea staycation itineraries are expected to go on sale in April 2021 for summer 2021 sailings, pending the issuance of UK government guidelines and authorizations.