Greater Fort Lauderdale is preparing to set a new record in February 2023 with four sold-out LGBTQIA+ cruises bringing in more than $8 million in economic impact, according to Visit Lauderdale, the destination marketing organization.
“With demand for travel to LGBTQIA+ friendly destinations at an all-time high, our reputation for welcoming ‘everyone under the sun’ has delivered a record-breaking booking of four consecutive LGBT+ cruises of this magnitude,” said Richard Gray, Visit Lauderdale’s senior vice president of inclusion and accessibility.
The four sold-out cruises will bring in a total of 11,500 visitors to Fort Lauderdale, according to a statement.
In October 2022, Visit Lauderdale launched its new brand campaign titled “Everyone Under the Sun,” aimed at emphasizing Greater Fort Lauderdale’s welcoming atmosphere and its inclusive community. The ads feature locals of all ethnicities and disabilities and members of the area’s LGBTQIA+ community.
Gray worked with LGBTAIA+ cruise operators including Atlantis, VACAYA and Olivia for the past year promoting four sailings on Visit Lauderdale’s website.
The sold-out LGBTQIA+ cruises include:
Atlantis’ voyage on Royal Caribbean’s Harmony of the Seas (February 4-12, 2023);
VACAYA’s cruise package on Celebrity Reflections (February 12-19, 2023)
Holland America’s Nieuw Amsterdam two cruises (February 19-26, 2023 and February 23-March 5, 2023)
“Beyond our appreciation for the major economic boost to our economy, we want LGBT+ travellers to know they are truly welcome in our community,” concluded Gray.
The mask mandate becomes optional on sailings from the U.S. and Puerto Rico on Feb. 25.
The company said it expects unvaccinated children to continue wearing masks indoors and in crowded settings. Masks are required for all children while at the Adventure Ocean youth program. Guests under 2 do not have to wear a mask at any time.
Masks are also optional at the company’s private destinations, Perfect Day at CocoCay and Labadee. Royal Caribbean said that at other ports, guests are advised to follow local regulations. Masks should also be worn at the cruise terminal during the boarding and screening process, as well as during disembarkation. Guests under 2 do not have to wear a mask at any time.
As for sailings in Europe, which are set to start this spring, Royal Caribbean said it has yet to determine its health and safety protocols for cruises in that region, with news coming soon.
Royal Caribbeans Anthem of the Seas photo credit Spacejunkie2
As the winter approaches, the Royal Caribbean Group brands are expanding their restart plans, adding destinations and new homeports.
In November, eight more ships are resuming service for the corporation, bringing its brands back to Los Angeles, Puerto Rico, Antarctica, the Middle East and more.
Here are the latest plans, brand by brand:
Royal Caribbean International Status: 14 ships currently in service; three more set to follow by Dec. 1 Ships: Allure of the Seas, Anthem of the Seas, Freedom of the Seas, Harmony of the Seas, Independence of the Seas, Jewel of the Seas, Liberty of the Seas, Mariner of the Seas, Oasis of the Seas, Odyssey of the Seas, Quantum of the Seas, Serenade of the Seas, Spectrum of the Seas and Symphony of the Seas currently in service; Adventure of the Seas, Explorer of the Seas and Navigator of the Seas set to follow in November Regions: Asia, Caribbean, Bahamas, Mediterranean, United Kingdom and West Coast
With 14 cruise ships in service, Royal Caribbean International currently has the most capacity back in the market.
Sailing in North America, Europe and Asia, the brand is set to reactivate three additional vessels by Dec. 1, relaunching service in additional destinations.
Debuting on the West Coast, the Navigator of the Seas is welcoming guests back in Los Angeles on Nov. 19.
A few weeks earlier, on Nov. 7, the Explorer of the Seas is resuming service in San Juan, bringing the brand back to its Puerto Rico homeport.
Currently, in a European shipyard, the Adventure of the Seas is also returning to revenue operation soon. On Nov. 29, the ship is set to return to Galveston for a series of four- and five-night Western Caribbean cruises.
While the balance of the Royal Caribbean fleet is poised to return to guest operations until May 2022, the brand has also resumed service from Hong Kong recently, launching a program of short cruises to nowhere from the Asian port.
Celebrity Cruises Status:Eight ships currently in service; two more set to follow by Dec. 1 Ships: Celebrity Apex, Celebrity Edge, Celebrity Equinox, Celebrity Flora, Celebrity Millennium, Celebrity Silhouette, Celebrity Summit and Celebrity Xpedition currently in service; Celebrity Constellation and Celebrity Reflection set to follow in November Regions: Mediterranean, Caribbean, Bahamas, United Kingdom, Galapagos, West Coast and Panama Canal
In November, Celebrity Cruises is launching a new phase of its restart program. After several months with eight vessels sailing revenue cruises, the brand is adding two more ships into active service by Dec. 1.
Marking Celebrity’s return to Tampa, the Celebrity Constellation is set to welcome guests back on Nov. 7.
A day earlier, the Celebrity Reflection is resuming service after a 20-month operational pause, offering a series of Caribbean cruises from Port Everglades.
In October, Celebrity also returned to the West Coast and the Panama Canal with the Celebrity Millennium. After a season in Alaska, the vessel is offering a couple of California cruises from San Diego before crossing the Panama Canal on its way to the Caribbean.
TUI Cruises Status: Six ships currently in service Ships: Mein Schiff 1, Mein Schiff 2, Mein Schiff 3, Mein Schiff 4, Mein Schiff 5 and Mein Schiff 6 Regions: Mediterranean, Northern Europe and Emirates
Based in Germany, TUI Cruises currently has six cruise ships sailing with guests in Northern Europe and the Mediterranean.
Preparing for the winter season, the brand is planning to expand its restart to new destinations over the next months.
While a season in Southeast Asia was recently cancelled, cruises to the Caribbean, the Canary Islands and the Emirates are on the plans through the end of the year.
Silversea Cruises Status: Four ships currently in service; three more sets to follow by Dec. 1 Ships: Silver Moon, Silver Origin, Silver Shadow and Silver Spirit currently in service; Silver Cloud, Silver Explorer and Silver Whisper set to follow in November Region: Galapagos, Mediterranean, Western Europe, Atlantic, Caribbean and Antarctica
After months of negotiation, Silversea Cruises is ready to relaunch its expedition sailings in Antarctica. With the Silver Cloud and the Silver Explorer, the brand is returning to the seventh continent in November, offering departures from Chile.
On Nov. 17, the Silver Whisper is also returning to revenue operations, offering Caribbean cruises from San Juan and Fort Lauderdale.
Currently, four Silversea ships are sailing with passengers, cruising in the Mediterranean, the Galapagos, Western Europe and more.
The luxury brand welcomed its passengers back in June with the inaugural cruises of two newbuilds, the Silver Moon and the Silver Origin.
Hapag-Lloyd Cruises First sailing: Five ships in service Ships: Europa 2, Europa, Hanseatic Nature, Hanseatic Inspiration and Hanseatic Spirit Region: Mediterranean, Northern Europe and Atlantic
In November Hapag-Lloyd Cruises is completing yet another month with the entire five-ship fleet in service.
While, during the summer, the German brand sailed in Northern Europe and the Mediterranean, new cruises are now being offered, including itineraries to the Atlantic Archipelagos and the Emirates.