American Empress: Rugged scenery takes center stage

By Michelle Baran

AmericanEmpress-LaunchSTEVENSON, Wash. — For as long as I’ve been covering the river cruise market, I’ve heard quiet rumblings that the Columbia and Snake rivers offer a river cruise experience not to be missed.

The American Queen Steamboat Co.’s (AQSC) relaunch of the 223-passenger American Empress finally allowed me to see for myself whether the claims were true.

You don’t have to get too far outside of Portland, Ore., to understand why AQSC acquired the American Empress (formerly the Empress of the North), refurbished it and put the paddlewheeler back into business in the Pacific Northwest.

The Columbia River Gorge is breathtaking. The soaring Cascade Mountains that rise from riverbanks covered in pine trees and striped by endless waterfalls are a sight to behold.

Combine that with the rugged outdoorsy-ness of the region, and there seems to be less pressure on the paddlewheeler to be anything too fussy or even anything beyond a reasonable means of transport through this wondrous landscape.

But of course, the American Empress is much more than an adequate vessel.

Having learned from the relaunch of the 436-passenger American Queen in 2012, the executive team at AQSC has allowed that this project was far easier and the launch far smoother than that of the American Queen.

ColumbiaRiverGorgeAnd while there were still some last-minute tweaks being made during the pre-christening cruise this week, the good condition of the vessel when AQSC acquired it from the U.S. Maritime Administration (Marad), combined with lessons learned from the American Queen, were evident.

Alternative dining venue the River Grill on the fourth deck received one of the ship’s most intensive makeovers. On this trip, it was still in the process of being transformed from a snack stand into a sophisticated dining experience, saddled up to a U-shaped bar. The quasi-construction area surrounding the venue promised to be finished in time for the christening ceremony.

It was at the River Grill that I had one of my favorite meals onboard: fresh, local, smoked salmon and steamed lobster tail.

The company has invested in technical and cosmetic touch-ups throughout the vessel, including changing the layout and color scheme of the main restaurant, the Astoria Dining Room.

Previously steeped in deep reds with banquettes lining the windows, the tables have been broken up into smaller, more convenient configurations, and the room has been detailed with fabrics in modern, metallic hues.

For art lovers, the American Empress is a treasure trove of interesting pieces evoking different themes throughout the vessel, including local steamboat scenes, Native American images and marine life. All the art was purchased with the vessel; it had been stored safely by Marad while the ship was laid up following the collapse of Majestic America Line in 2008.

AmericanEmpress-AstoriaDiningRoomThere is, of course, great value in refurbishing an older vessel such as the American Empress, which originally launched in 2003. But there are some drawbacks, as well — for example, lackluster bathrooms, a throwback to a time when river cruising was not such a premium product.

But even the older elements of the vessel are unworn, clean and respectable. Many of its vintage attributes, like the Paddlewheeler Lounge at the aft of the vessel, with windows that look right onto the churning paddlewheel, are an important part of the vessel’s allure as a sort of floating museum.

And anyway, even the slightest inclination to get snobby about a dated amenity here or there is quickly muted by the nature and scenery through which the riverboat sails.

The American Empress is a notably smaller vessel than the American Queen, which means fewer public areas and a more intimate experience overall. The itinerary is steeped in history, natural beauty and no shortage of regional wines and cuisines.

The vessel will run seven-day, one-way itineraries between Portland and Spokane, Wash.

Which new river vessels are you most excited about?

By Michelle Baran

InsightIt just sunk in: A ton of brand new river cruise vessels are about to launch in March and April (my Outlook calendar is blowing up). I’ve been writing about the upcoming christenings all year, but now that the launches are upon us, I’m finally thinking about the actual new hardware we’re about to see and some of the developments to be on the lookout for.

Here are some points of interest:

On March 26, Uniworld Boutique River Cruise Collection will inaugurate the 159-passenger S.S. Catherine in Lyon, France, marking Uniworld’s first expansion of its European fleet since 2011, when the vessel’s sister ship the S.S. Antoinette set sail.

Uniworld has a history of going all-out on its interiors — and judging by the early photos and renderings of the Catherine, this vessel will be no exception. A Leopard Lounge with safari-themed details? A mosaic-tiled pool and spa area? Have you seen those black-and-white stateroom interiors on their website? Needless to say, the vessel promises to be a feast for the senses.MichelleBaran

Totally switching gears, on March 31 the 220-passenger paddlewheeler American Empress (formerly the Empress of the North) will be reincarnated by the American Queen Steamboat Co., bringing back a vessel to the Pacific Northwest that was built in 2003 and that has been laid up since the end of Majestic America Line in 2008. Steamboat enthusiasts and historians will surely be curious as to how well the company pulls off its resuscitation effort.

And let’s not forget that an entirely new river cruise line is launching in April: Emerald Waterways, Scenic Tours’ four-star European river cruising project.
I’m intrigued by the heated swimming pool with retractable roof and movie theater that are slated to be features of the 182-passenger Emerald Star and the 182-passenger Emerald Sky, which will set sail on April 15. I’m envisioning Starwood’s Aloft brand in river cruising form.

Speaking of mass brands, we can’t leave out Viking’s 14-ship-strong launch taking place in France in March. Will the new batch of Longships really be identical to their sister ship predecessors? Or will there be some new little personality and amenity tweaks to the 2014 flock?

And also, I’m curious how Viking will pull off a 14-vessel simul-christening. My best guess is live broadcasts from multiple launch sites. But Viking is good at surprises. They’ve been awfully quiet about the launches, and that could mean a lot of different things. It’s a nail-biter to be sure.