MSC Cruises to homeport ‘enlarged’ ship in Southampton

MSC Cruises is to lengthen and refurbish one of its ships and homeport it in Southampton for the summer season in 2021.

The ship, which has not been named, will go into drydock and re-emerge as “a super-enhanced version” of itself.

It will be the first time MSC has based one of its ships in the UK for a full season.

Speaking exclusively to Travel Weekly, Antonio Paradiso, managing director for UK & Ireland, said: “This is not just a refitting. It will be a perfect blend of an old prototype ship and a new one.

“The larger ship will sail northern Europe itineraries to the Baltic capitals, Norwegian Fjords, North Cape and some southbound destinations.”

He also said: “It was the first time we have made a 100% commitment to the UK market.”

Paradiso revealed the ship would partner with “exciting British brands” and be “adapted” to meet the needs of the UK market.

“We learnt a lot from MSC Magnifica, bringing on British food, kettles and tea bags,” he added. “It has satisfaction scores of 7.5 out of 10 which is great for a first operation out of the UK.

“2021 gives us an opportunity to further improve those scores.”

Paradiso said plans were still being finalised and he would confirm the ship, deployment and details in “two to three months’ time”.

MSC To Be Third Biggest Luxury Player

2027 Luxury Market Breakdown

With MSC Cruises entering the luxury market with dedicated 1,000-guest ships, the family-owned company will be the third biggest luxury operator by 2027, according to Cruise Industry News estimates.

Viking Ocean will control most of the market pie, with 18 ships and an estimated market share of 35.7 per cent based on passenger capacity.

Silversea, with an aggressive newbuilding program and a new owner in Royal Caribbean Cruises, will be the second largest luxury line, with 12 ships and 13 per cent of the market come 2027, based on the existing cruise ship orderbook.

MSC Funnel

MSC Cruises is next, as the Italian brand will have four 64,000-ton luxury ships, 4,000 berths and just under 10 per cent of the luxury market, not including the company’s Yacht Club berths on its quickly-expanding fleet of megaships.

Crystal and Seabourn round out the top five, as both are expanding into the expedition market with new ships and Crystal has also committed to a new class of larger ocean-going vessels.

MSC TO BUILD FOUR 1,000 GUEST LUXURY CRUISE SHIPS

MSC Seaview in Valletta, Malta
MSC Cruises is continuing its impressive growth in the cruise industry as the company today announced an agreement to build four ultra-luxury cruise ships at Fincantieri.
The 1,000-guest, 64,000-ton ships will enter service in 2023, 2024, 2025 and 2026. The memorandum of agreement is for a total value in excess of two million euro, MSC said and marks the company’s first dedicated luxury ships.
Pierfrancesco Vago, MSC Cruises’ Executive Chairman, said: “It is off the back of the great success of our ship-within-a-ship luxury concept that our guests asked us to enter into the ultra-luxury segment, as a natural evolution of the MSC Yacht Club. These ships will be able to offer unique itineraries, thanks to their size, and the guest services will be taken to another level, including our personalized MSC Yacht Club butler service, available 24/7.”
By 2027, MSC will have 25 mega ships in service, up from 15 today. The additional four ships will put the MSC fleet at 29 ships by 2027 with over 98,000 berths and a market capacity of over 5 million guests annually, according to Cruise Industry News estimates.
“I am especially pleased to be able to further extend our partnership with Fincantieri through this new order. The award-winning Seaside and Seaside-Evo class have already been recognized as ground-breaking and innovative designs. We are now introducing another new class, which will establish a new standard of ultra-luxury at sea with ships that will showcase the quality and highest standards that are associated with Made in Italy,” Vago said.
Giuseppe Bono, CEO of Fincantieri, stated: “It is with pride that two great brands – an Italian one and one with a strong Italian DNA -, well-known all over the world, today announce an important construction program. We are extremely satisfied that to launch a new class of ships in the luxury segment, MSC Cruises has acknowledged that our project will allow creating a new generation of cutting-edge units from both a technological point of view, safety and with particular attention paid to passenger comfort. With this project Fincantieri can count on 53 cruise ships in its order book, confirming to be an absolute market leader in all the cruise shipbuilding segments.”