Tianjin Targeting 800,000 Passengers in 2017

The Ovation of the Seas in Tianjin

With four berths, Tianjin expects around 800,000 passengers this year, and through the first six months of 2017, traffic was up some 102.4 percent.

Customs and border protection has been further refined, reducing clearance times to 10 seconds in some instances with automated terminals.

Earlier this year, the port signed a MOU with Costa to build a supply and distribution center, with Costa committing to year-round voyages from Tianjin through 2019.

Also of note, the MSC Lirica sailed from Tianjin in February, offering a new “Around China” itinerary with interporting in Zhoushan, Hong Kong and Xiamen, as well as calls to South Korea and Japan, according to Da Wu, vice general manager of Tianjin International Cruise Terminal.

Wu hopes his port will offer more diversified products, including cruises to nowhere, to attract new passengers

Zhengdong Zhang, general manager, added: “Similar to MSC’s model, we are exploring opening domestic routes to Dalian, Yantai, Qingdao, Rongcheng and Weihai, creating a product in which passengers only need their national identification card to travel.”

MSC Cruises ups its game in China with MSC Splendida

MSC Splendida in Tunis, Photo Credit Dave Jones

In a substantial boost to its China capacity, MSC Cruises is going to deploy one of its biggest ships there in May 2018. MSC Splendida joins the smaller MSC Lirica, adding the MSC Yacht Club concept and butler service to its China offerings.

The 2009-built MSC Splendida, at 137,936gt, will become one of the largest ships operating in the region. The vessel can carry up to 4,363 passengers in 1,637 staterooms. Some 76% of accommodations have balconies.

MSC Splendida will join MSC Lirica, which has been serving—to great success, MSC Cruises said—the Chinese market since May. The ship recently moved to Tianjin to capture the North China market during the winter season.

Announcing the news in Beijing on Wednesday, MSC Cruises ceo Gianni Onorato said the ship has been one of the most popular in the fleet with Chinese and other Asian passengers cruising the Mediterranean with MSC.

MSC Splendida will undergo significant drydock enhancement in late 2017, ahead of the China deployment, to further improve and customize it for the market.

MSC Splendida also introduces the MSC Yacht Club to the Chinese market. This exclusive ‘ship-within-a-ship’ concept offers privacy, 24-hour butler service, a dedicated concierge reception and priority boarding and disembarkation.

The move would appear to be a direct competitive response to Dream Cruises’ new Genting Dream, which also offers a luxury ship-within-a ship concept, Dream Mansion, served by butlers. That vessel is scheduled to be delivered next month. It will operate from Guangzhou (Nansha) in southern China.

MSC Splendida’s itinerary details are to come, but MSC Cruises said the ship will visit destinations in China, Japan and Korea.

The news closely follows the opening of MSC Cruises’ Shanghai office with its new management and operations team.

MSC Cruises Anticipates American and Chinese Expansions

MSC Cruises Anticipates American and Chinese Expansions
MSC Seaside, soon to home port in Miami; Florida

For a company like MSC Cruises with eleven new ships set to come online between 2017 and 2026 – contributing to a total $10.2 billion growth investment – it’s important to establish the firmest foundation possible in which to deploy in new markets, and both North America and China are still relatively new to the European line.

MSC Cruises has dedicated the MSC Divina to sailings roundtrip from Miami, Florida, but the line has vacillated on its year-round commitment – establishing it in 2013, leaving it temporarily and then returning again in 2015.

As it is, the Divina was an existing ship that was retrofitted for the U.S. market, and its success was questionable at the start. Initially, service and dining were particularly not up to standards, but the ship has much improved since then, making the Divina a wonderful Mediterranean experience in the Caribbean.

Now, the line is anticipating the launch of its MSC Seaside (rendered above) which, come December 2017, will be the line’s first ship to be exclusively based in the States from the very start, and with the ship’s launch will also coincide the opening of the line’s new Ocean Cay MSC Marine Reserve in the Bahamas.

With the island destination alone costing $200 million, there is a lot at stake for MSC Cruises in the Caribbean next year.

READ MORE: MSC Cruises Appoints President, Chairman to Lead North American Growth 

So, the line is making a fresh start with its North American leadership team. It is bolstering it up by effectively putting two in the driver’s seat: 12-year-veteran Rick Sasso becomes Chairman of MSC North America, and executive Roberto Fusaro takes the role of President of MSC North America after his success in South America on behalf of the cruise line.

“With the ultra-modern and beautiful MSC Divina home-porting in Miami, the revolutionary MSC Seaside to be christened in Miami in December 2017 and to also home-port there, as well as the development of Ocean Cay MSC Marine Reserve – the most exciting new private destination ever built by a cruise line – it is clear that MSC Cruises is committed to the North American market,” said Fusaro.

“I am honored to have the opportunity to take on this new challenge and excited to work with Rick and the rest of the North American team as we look to further grow our business in the region and deliver a unique vacation experience to guests on board one of the most modern and elegant fleets at sea.”

 Similarly in China, MSC Cruises has meanwhile opened up an office for the line in Shanghai, where its MSC Lirica has been recently deployed, and appointed Helen Huang as President of MSC Greater China. She comes to MSC after regional endeavors with Costa Asia and Costa China. As more and more cruise lines enter Asian markets, competition rapidly grows, and MSC Cruises’ new developments in China show that the company means business.

“I look forward to a new journey to contribute to making MSC Cruises – in the footsteps of what the company has already accomplished in China – the most attractive brand to Chinese vacationers,” added Huang.