MSC Bellissima Back in Shanghai as Foreign Guest Share Grows

Posted on 19 August, 2026 by Spacejunkie2

MSC Bellissima Back in Shanghai as Foreign Guest Share Grows

The MSC Bellissima arrived at Shanghai Wusongkou International Cruise Terminal on August 1, entering its third consecutive year of homeport operations at the port and officially launching the company’s 2026 Shanghai summer season.

Marking MSC Cruises’ 20th anniversary in the Chinese market, the Bellissima returns with a series of upgraded offerings, including the MSC Smart Concierge, interactive experiences with Unitree robotics, K-POP-themed parties and Italian cultural heritage cuisine.

President of MSC Cruises China, Helen Huang, said that the 2026 summer season has seen “explosive sales, with some popular routes and cabin categories close to sold out.”

The Bellissima’s return comes as Shanghai’s cruise market continues its recovery. According to the Shanghai Municipal Cultural Tourism Bureau, the city’s ports handled 126 cruise calls and 744,000 passengers in the first half of 2026, representing 59.7 percent and 74.2 percent of the national totals, respectively.

Foreign cruise arrivals via Shanghai grew 37.8 percent year-on-year, with 81.2 percent of those visitors entering under various visa-waiver policies.

The return also reinforces the port’s position as China’s dominant cruise gateway with a second international ship alongside Royal Caribbean’s Spectrum of the Seas.

The Bellissima’s 2026 summer deployment features sailings, with four- to nine-night itineraries calling at Jeju, Busan, Fukuoka, Kitakyushu, Nagasaki, Kagoshima and other Japanese and South Korean destinations. The opening voyage was a five-night roundtrip visiting Kitakyushu and Busan before returning to Shanghai.

The ship will return to Shanghai on January 20, 2027, with 28 voyages covering winter, spring, summer and fall travel seasons.

The vessel will continue operating from Shanghai through the summer and early fall, with potential repositioning in late October or early November.

According to MSC Cruises, its international passenger mix is expected to grow. On the August 1 sailing, international guests from Russia, Romania, the United States, Australia and other countries and regions accounted for over 10 percent of passengers.

MSC stated that for some September sailings, the international passenger share is projected to exceed 50 percent.

Viking Yi Dun Departs Shanghai, Concludes Its Chinese-Flag Era

Posted on 11 June, 2026 by Spacejunkie2

Viking Yi Dun Departs Shanghai, Concludes Its Chinese-Flag Era

The Viking Yi Dun slipped her moorings at Shanghai’s North Bund International Cruise Terminal on June 5, beginning a roughly 60-day positioning voyage across the South China Sea.

The ship will sail past Southeast Asia and the Indian Ocean, around the Cape of Good Hope and into the Mediterranean, with a scheduled arrival in Barcelona, Spain, in early August.

Viking said in a press release that the departure also marked the formal launch of what it has promoted as its first Chinese-language transcontinental itinerary, the “60-Day Afro-Euro-Asian Discovery Journey.”

At an onboard ceremony earlier in the day, Brendan Tansey, managing director of Viking China, said the voyage will cross the Pacific, Indian and Atlantic oceans, calling at 27 destinations across 16 countries including Singapore, Phuket, Sri Lanka, Seychelles, South Africa, Namibia and Morocco before reaching Tarragona.

Tansey added that the company is marking its 10th anniversary in the Chinese market and framed the sailing as a milestone: Viking’s first all-Chinese-service (long) ocean voyage, designed around a familiar, senior-focused onboard environment (Mandarin-speaking hotel team, Chinese menus and signage, as well as no casino), and the bridge to a regular Chinese-language Mediterranean season starting August 3 in Barcelona.

The departure also closes the book on the vessel’s time as China’s first “five-star-flag” oceangoing cruise ship.

Built as the Viking Sun and later acquired by the China Merchants and Viking joint venture, she was reflagged to the Chinese register and renamed the Zhao Shang Yi Dun.

In recent months, however, that joint venture structure unwound; the hull was repainted and the name formalized as the Viking Yi Dun, and the flag changed to Norwegian.

Royal Caribbean Inks Shanghai Rolex Masters Sponsorship

Posted on 12 May, 2026 by Spacejunkie2

Royal Caribbean Inks Shanghai Rolex Masters Sponsorship

Royal Caribbean International has solidified its commitment to the Chinese market by renewing its partnership with the Shanghai Rolex Masters tennis tournament.

The cruise line will continue as the Official Cruise Line Partner for the 2026 and 2027 editions of the event, marking a strategic extension of its high-profile sports marketing initiative in the region.

The renewed multi-year deal sees Royal Caribbean retaining its title sponsorship of the “Royal Caribbean Masters Practice Court” at the Qizhong Forest Sports City Arena and maintaining its exclusive branded skybox, offering guests premium viewing and interactive experiences.

This collaboration aims to fuse the world of elite sports with the brand’s signature “Live. Love. Cruise.” vacation lifestyle.

Benjamin Bouldin, Vice President and Managing Director, Greater China at Royal Caribbean International, stated that the partnership aligns with the brand’s mission to create deep connections with consumers’ passions.

“As an international brand also rooted in Shanghai, we are honored to renew our partnership with this iconic tennis event,” Bouldin said. “We believe exceptional experiences are not just about ‘arriving,’ but about resonating deeply with what people love”.

Michael Luévano, Tournament Director of the Shanghai Rolex Masters, welcomed the continued alliance, noting Royal Caribbean’s success in integrating its vacation concept into the event last year and creating memorable fan interactions.