MSC Cruises partners with Jean Louis David hair salons

Hairdresser Jean Louis David has taken over the salons on several MSC Cruises ships, and the brand will be expanded fleetwide under a new partnership agreement.

Jean Louis David, founded in 1961 in Paris, has over 1,000 salons internationally. It will expand to 11 existing MSC ships and to new ships, beginning with the MSC Meraviglia in June 2017.

The first Jean Louis David salons are already open on the MSC Preziosa, MSC Fantasia and MSC Poesia.

MSC’s agreement with Jean Louis David is the latest in a string of partnerships with brands that include Lego, Samsung, Cirque du Soleil and chocolatier Jean Philippe Maury.

Jean Louis David is owned by the Provalliance Group of Paris.

MSC rolls out new faster internet and social media packages

MSC Cruises has worked with business communications provider Marlink to develop new faster, more reliable and cost-effective internet and social media packages for guests.

Now live onboard MSC Preziosa and MSC Divina, the high bandwidth internet packages are available via the Marlink Sealink Cloud and will be rolled out across all 12 MSC ships over the coming months. The packages will also be available on the line’s next-generation ships that are currently under construction, including MSC Meraviglia and MSC Seaside.

“We are constantly seeking new ways to innovate and enhance the guest experience aboard what is already the most modern fleet at sea,” said Gianni Onorato, MSC’s CEO. “We know that staying connected while on holiday is increasingly more important to our guests hence we are rolling out state-of-the-art technology to allow them to stay connected whether they are looking to share experiences and memorable moments, stay in touch with friends and family, need to stay on top of work e-mails or simply catch up with daily news.”

Aimed at those who want to be connected 24/7 to social media, the Social Package allows guests to post pictures and chat with friends via popular social platforms such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, Snapchat, WeChat and Pinterest. Prices start from €3.90 per day or €14.90 for a seven-day cruise.

The Surfer Package is designed for moderate internet users who want to read news, sports scores and catch up on e-mails. It also includes access to social media platforms as per the Social Package. Prices start from €9.90 per day or €29.90 for a seven-day itinerary.

Meanwhile, the Streamer Package has been created for heavy internet users who need access either for work or for personal use and enables full internet and social media access, including audio and video. Prices from €19.90 per day or €59.90 for a full seven-day voyage.

Guests will be able to select their package prior to embarkation and will be easy to upgrade or top up.

MSC sets out plans to triple UK passengers

MSC Cruises has set out ambitious plans to grow the number of UK passengers it serves.

According to chief executive Giles Hawke, the company reckons it can attract 200,000 Britons per year by 2017 – up from 60,000 today and an almost threefold increase.

Mr Hawke made these comments in an interview with Travel Weekly, mentioning a raft of new marketing initiatives intended to support the campaign.

MSC, which mostly serves the Mediterranean cruise market and recently announced it will add a further four ships to its fleet, also plans to charter three flights per week from Heathrow to ferry Britons into Italian ports.

Two of the planes will fly to Genoa, with the other landing in Venice.

In time, though, MSC wants to reintroduce Mediterranean cruises that actually depart from the UK itself, potentially by launching a Fantasia-class ship in 2016.