MSC rolls out new faster internet and social media packages

MSC Cruises has worked with business communications provider Marlink to develop new faster, more reliable and cost-effective internet and social media packages for guests.

Now live onboard MSC Preziosa and MSC Divina, the high bandwidth internet packages are available via the Marlink Sealink Cloud and will be rolled out across all 12 MSC ships over the coming months. The packages will also be available on the line’s next-generation ships that are currently under construction, including MSC Meraviglia and MSC Seaside.

“We are constantly seeking new ways to innovate and enhance the guest experience aboard what is already the most modern fleet at sea,” said Gianni Onorato, MSC’s CEO. “We know that staying connected while on holiday is increasingly more important to our guests hence we are rolling out state-of-the-art technology to allow them to stay connected whether they are looking to share experiences and memorable moments, stay in touch with friends and family, need to stay on top of work e-mails or simply catch up with daily news.”

Aimed at those who want to be connected 24/7 to social media, the Social Package allows guests to post pictures and chat with friends via popular social platforms such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, Snapchat, WeChat and Pinterest. Prices start from €3.90 per day or €14.90 for a seven-day cruise.

The Surfer Package is designed for moderate internet users who want to read news, sports scores and catch up on e-mails. It also includes access to social media platforms as per the Social Package. Prices start from €9.90 per day or €29.90 for a seven-day itinerary.

Meanwhile, the Streamer Package has been created for heavy internet users who need access either for work or for personal use and enables full internet and social media access, including audio and video. Prices from €19.90 per day or €59.90 for a full seven-day voyage.

Guests will be able to select their package prior to embarkation and will be easy to upgrade or top up.

MSC sets out plans to triple UK passengers

MSC Cruises has set out ambitious plans to grow the number of UK passengers it serves.

According to chief executive Giles Hawke, the company reckons it can attract 200,000 Britons per year by 2017 – up from 60,000 today and an almost threefold increase.

Mr Hawke made these comments in an interview with Travel Weekly, mentioning a raft of new marketing initiatives intended to support the campaign.

MSC, which mostly serves the Mediterranean cruise market and recently announced it will add a further four ships to its fleet, also plans to charter three flights per week from Heathrow to ferry Britons into Italian ports.

Two of the planes will fly to Genoa, with the other landing in Venice.

In time, though, MSC wants to reintroduce Mediterranean cruises that actually depart from the UK itself, potentially by launching a Fantasia-class ship in 2016.

MSC maintains market presence and touts return to ex-UK

MSC maintains market presence and touts return to ex-UK MSC Cruises is maintaining capacity in the UK market despite withdrawing departures from Southampton after this year.

The Italian line is concentrating on fly-Med sailings in 2015 with dedicated charter flights to serve five ships from Venice and its two biggest vessels MSC Fantasia and Preziosa sailing year-round from Barcelona and Genoa.

Regional connecting flights will be commissionable at 5%.

But UK, Ireland and Australia executive director Giles Hawke (pictured) does not rule out a return to ex-UK cruises in the future.

Hawke, speaking ahead of the 2015/16 programme going on sale on Wednesday – the earliest date ever – revealed that the company aims to more than triple UK passenger numbers from 60,000 this year to 200,000 by 2017.

He would not be drawn on when or if MSC would return to ex-UK departures, but said there would be eight calls in either Southampton or Dover next year which will allow agents to make ship visits.

“We will more than replace our ex-UK capacity with our fly-Med programme,” he said, indicating that MSC would be the biggest player in the sector in 2015 with departures covering both the western and eastern Mediterranean.

The company has taken 500 pre-registrations from consumers ahead of the on-sale date and expects strong trade support, with early booking offers such as discounts of up to £200 off the brochure price and free cabin upgrades for bookings made between April and June.

Prices lead in at £499 per person based on a seven-night fly-cruise from Barcelona on newest ship MSC Preziosa on December 6, 2015.

Other options include the first ship with upgraded MSC Yacht Club facilities – MSC Splendida – sailing in northern Europe.

Hawke said: “I believe we will return to ex-UK cruising but first we want to build the brand and consumer demand to justify us having one of our biggest ships operating out of Southampton.

“We want to build a brand that the consumer understands and one that commands the kind of prices it deserves.”

MSC Opera is being withdrawn to be stretched in size alongside three other Lirica-class ships following this year’s season of departures from Southampton.