Tag Archives: Snapchat

Carnival Cruise Line Introduces New Funderstruck Marketing Campaign

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Carnival Cruise Line will launch a new marketing campaign, “Funderstruck,” that invites people to choose fun again by booking and taking a vacation, according to a press statement. 

Built upon Carnival’s brand platform Choose Fun, the company introduces an entirely new word – Funderstruck – to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival.”

Funderstruck will celebrate what travellers want right now and something that Carnival is precision-engineered to deliver – unapologetic fun together with those you enjoy spending time with the most, the company said. 

Carnival will introduce Funderstruck first through CRM and owned social followed by a series of back-to-back campaign activations during two pivotal Holiday cultural moments.

The first Funderstruck spots will air on ESPN and ABC during the NBA on Christmas Day games, in addition to the game and pre-game sponsorships.

Funderstruck will then be featured with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a collaboration with ABC and the New York Times Square Alliance.

In addition to the Christmas and NYE integrations, the Funderstruck message will be used across all Carnival owned channels, OOH placements in key port and feeder markets, :15 and :30 National TV commercials, and digitally led efforts highlighted by streaming video, streaming audio, podcasts, unique high impact display and video efforts, and social presence across TikTok, Snapchat, Instagram, and Facebook.

In several spots, guests enjoy the many Funderstruck experiences that Carnival has to offer, from riding BOLT, the first roller coaster at sea, to simply enjoying a delicious chocolate ice cream, most notably with other passengers who share an unabashed sense of euphoria and delight in being together again.

Click the image above to view Carnivals Funderstruck

“Funderstruck is the unmistakable feeling when you choose fun on Carnival, and the kind of joyful experience essential to people’s health and happiness,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “Carnival cruises are the perfect vacation to enjoy with those you’ve missed having fun with over the past year.”

The campaign, created by Anomaly, is an extension of the brand’s Choose Fun campaign that launched in 2018. All paid media and integration elements were created by the Initiative and supported by the public relations consultancy LDWW.

For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit http://www.carnival.com, or contact your favourite travel advisor or online travel site.

Teen gets Carnival cruise in a swap for a Snapchat handle

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Knowing that Darian Lipscomb likes to cruise, Carnival dangled the possibility of a sailing on the new Carnival Horizon in exchange for the Snapchat rights to @CarnivalCruise.Who owns the Snapchat handle @CarnivalCruise?

It wasn’t Carnival Cruise Line.

Instead, it was a teen in Prospect, Va., who had been on four cruises and named his Snapchat after his favourite brand in 2012 when he was 9 years old.

Needless to say, the social media handle @CarnivalCruise was of some value to Miami-based Carnival. But what would entice Darian Lipscomb, now 16, to part with the name?

Carnival put on a full-court press, using its latest promotional tool, chief fun officer Shaquille O’Neal, on billboards and a mobile advertising truck, which it dispatched to Prospect.

“Hey Prospect, Does Anyone Know Darian?” said the mobile ads, listing Shaq’s own social media handle as the place to respond.

Knowing that Darian likes to cruise, Carnival dangled the possibility of a sailing on the new Carnival Horizon in exchange for the Snapchat rights to @CarnivalCruise.

The day after the billboards hit the street, Carnival surprised Lipscomb in person at his home, to officially extend the invitation for him and his family to sail aboard the Carnival Horizon.

It worked.

Carnival has the @CarnivalCruise handle in time to use it to promote the Horizon’s debut next month in the Mediterranean.

And Lipscomb will depart for Barcelona on March 31 for his first cruise in Europe. Carnival plans to make him the first passenger to board the cruise and promises surprises for the Lipscomb family throughout the voyage.

Royal Caribbean to use Snapchat for underwater tour

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Specially designed scuba mask to stream three underwater adventure tours.

Royal Caribbean International will use a specially designed scuba mask to stream three underwater adventure tours to followers on the social media platform Snapchat.

The Royal Caribbean Snapchat channel will be devoted to the tours from June 21 through June 25.

The tours use Snapchat Spectacles in tandem with a custom-designed underwater mask Royal Caribbean is calling the “SeaSeeker.” It allows the wearer to “snap” while underwater.

“The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, Royal Caribbean’s chief marketing officer.

The underwater adventures will be seen through the eyes of three well-known divers. In Cozumel, Mexico marine wildlife photographer and conservationist Roberto Ochoa will give viewers a rare glimpse into the annual migration of whale sharks.

Marine biologist Gabriela Nava will then take viewers to see a coral reef restoration project where she and her team have been working to restore the local reefs.

In Belize, fans can follow along as free diver Ashleigh Baird visits the Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.

Fans can hashtag #SeekDeeper while following @RoyalCaribbean on Snapchat.