MSC rolls out new faster internet and social media packages

MSC Cruises has worked with business communications provider Marlink to develop new faster, more reliable and cost-effective internet and social media packages for guests.

Now live onboard MSC Preziosa and MSC Divina, the high bandwidth internet packages are available via the Marlink Sealink Cloud and will be rolled out across all 12 MSC ships over the coming months. The packages will also be available on the line’s next-generation ships that are currently under construction, including MSC Meraviglia and MSC Seaside.

“We are constantly seeking new ways to innovate and enhance the guest experience aboard what is already the most modern fleet at sea,” said Gianni Onorato, MSC’s CEO. “We know that staying connected while on holiday is increasingly more important to our guests hence we are rolling out state-of-the-art technology to allow them to stay connected whether they are looking to share experiences and memorable moments, stay in touch with friends and family, need to stay on top of work e-mails or simply catch up with daily news.”

Aimed at those who want to be connected 24/7 to social media, the Social Package allows guests to post pictures and chat with friends via popular social platforms such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, Snapchat, WeChat and Pinterest. Prices start from €3.90 per day or €14.90 for a seven-day cruise.

The Surfer Package is designed for moderate internet users who want to read news, sports scores and catch up on e-mails. It also includes access to social media platforms as per the Social Package. Prices start from €9.90 per day or €29.90 for a seven-day itinerary.

Meanwhile, the Streamer Package has been created for heavy internet users who need access either for work or for personal use and enables full internet and social media access, including audio and video. Prices from €19.90 per day or €59.90 for a full seven-day voyage.

Guests will be able to select their package prior to embarkation and will be easy to upgrade or top up.

MSC Cruises evolves to match competitors’ policies


MSC Seaside

MSC Cruises, as reported previously, will implement several new sales policies that make its terms less generous and more closely aligned with those offered by its competitors in North America.

Among the changes are its first policy restricting the practice of commission rebating, a rule in place for more than a decade at brands such as Royal Caribbean International and Carnival Cruise Line.

“We want travel agents to advertise us at the going rate,” said Ken Muskat, the executive vice president of sales, public relations and guest services at MSC Cruises USA. “We want it to be fair across the board.”

The other policy changes include raising deposit minimums, making it harder to cancel cruises without a penalty, and setting a two-month window for passengers to move a direct booking to their agent’s account.

Taken together, Muskat said, the changes signal that MSC is evolving.

“MSC is starting to become very well-established in the market. We’ve got more demand. We’ve got more travel agents selling us,” he said.

The changes are set to go into effect on May 1.

Under the new policies, passengers will have 60 days from initiating a booking to switch it to their agent, provided the booking is not yet past the final payment date. While some agents would prefer that transfers be permitted all the way up until the final payment, Muskat said the new policy is competitive.

“Giving them 60 days to transfer that booking is more than enough time,” Muskat said. “It’s one of those things that, again, makes us more in line with what the other brands do.”

Other companies are also changing penalties for canceling a deposited cruise.

Under MSC’s new plan, previously adopted by Norwegian and Royal, passengers on cruises shorter than 15 days can lose their deposit if they cancel up to 90 days before sailing. It had previously been up to 60 days.

Muskat said MSC is trying to open sales 18 months to two years in advance, and with that comes the tougher terms.

MSC will also raise deposits from $100 to $200 per person on shorter cruises and to $300 on cruises longer than 15 days. Other lines are in the $250 range on deposits, so MSC retains an advantage, Muskat said, but “the higher deposits will make people a little more serious.”

The anti-rebating policy provides that sales can’t be made “at a price below [MSC’s] published or contracted pricing programs.”

Agents can use value-added gifts as incentives, but not cash equivalents, such as gift cards. Group bookings are not subject to the new terms.

Muskat said rebating hasn’t been a huge problem at MSC, but the policy should benefit home-based agents who can’t compete with larger players who can rebate in a big way.

MSC Cruises Plans to Build World’s Largest LNG-Powered Cruise Ships for $4.5 Billion

Laurent Castaing (R), President of French shipyard STX France, shakes hands with Mediterranean Shipping Company (MSC) Chairman Gianluigi Aponte (L) as French President Francois Hollande (C) looks on after signing a letter of intention for the order of four more ships from STX France in a 3.6 billion euro ($4.1 billion) investment, during a ceremony at the Elysee Palace in Paris, France, April 6, 2016. REUTERS/Charles Platiau
Laurent Castaing (R), President of French shipyard STX France, shakes hands with Mediterranean Shipping Company (MSC) Chairman Gianluigi Aponte (L) as French President Francois Hollande (C) looks on after signing a letter of intention for the order of four more ships from STX France, April 6, 2016. REUTERS/Charles Platiau

Swiss-based MSC Cruises has revealed major plans to build up to four new LNG-powered cruise ships exceeding more than 200,000 gross tons.

The announcement was made as the company, the largest privately-owned cruise line in the world, signed a letter of intent (LOI) for the construction of the ships with STX France at the company’s shipyard in Saint-Nazaire, France.

The four ships provided under the LOI include two firm orders and two options with delivery planned in 2022, 2024, 2025 and 2026. MSC Cruises confirmed that the new order would represent a nearly $4.5 billion investment, which would bring the company’s 10-year investment plan to an “unprecedented” $10.2 billion and eleven next-generation newbuilds by 2026.

The vessel’s, to be known as the “World Class”, will be based on a new next-generation LNG-powered prototype featuring a GRT in excess of 200,000 tonnes, more than 2,700 staterooms and approximately 5,400 lower berths occupancy, making them the biggest LNG-powered cruise ships planned to date and the most environmentally friendly.

A ceremony for the signing of the letter of intent was held at the Élysée Palace in France and attended by French President Francois Hollande François Hollande, as well as MSC Group’s Founder and Executive Chairman, Gianluigi Aponte, and STX France’s CEO Laurent Castaing.

“Today’s announcement is further proof, if needed, of our view that this industry presents significant opportunities for additional growth going forward for both our brand and product, as well as of our firm commitment to be best-positioned to capture them to the fullest,” said Pierfrancesco Vago, MSC Cruises Executive Chairman. “For this reason, our ten-plus year investment plan now encompasses up to eleven new MSC Cruises ships, coming into service between 2017 and 2026. It is also a reflection of our constant commitment to innovation, as we will partner with STX France to design yet again a completely new prototype – already the sixth in our history.”

Including the four ships announced Wednesday, a total of 20 ships will have been designed and built by STX France in Saint-Nazaire for MSC Cruises.

MSC Splendida (Fantasia Class)

“We have just signed an unprecedented agreement with MSC Cruises which will give us a vision of our industrial capacity for the next ten years! We have had a good relationship with MSC Cruises for many years now, and this new agreement strengthens this further,” commented Laurent Castaing, STX Frances Chief Executive Officer. “We have already designed four different classes for MSC Cruises – Lirica, Musica, Fantasia and Meraviglia – each with four ships, and now we are working together on this new generation of “World Class” ships.”

MSC Cruises informs that in addition to the four ships just ordered, its current investment plan includes orders with STX France for two Meraviglia and two further Meraviglia-Plus Class ships as well as orders with Fincantieri in Italy for up to three next-generation Seaside Class ships. The plan also includes the $227 million Renaissance Program, in which four ships out of 12 of the company’s fleet were enhanced and enlarged at the Fincantieri shipyards.

MSC Cruises’ announcement follows some big cruise industry news over the weekend as Carnival Corp. finalized its contracts with Italian shipbuilder Fincantieri to build five new cruise ships costing more than $3.4 billion. Delivery of those ships are scheduled for 2019 and 2020.

In June 2015, Carnival became the first to order ocean-going cruise ships powered by liquefied natural gas, the world’s cleanest fossil fuel, with its order for four ships. Those ships will be built by Meyer Werft and split between their yards in Papenburg, Germany and Turku, Finland. Carnival Corporation, the world’s largest cruise company, currently has a total of 16 new ships scheduled to be delivered across several of its portfolio of brands between 2016 and 2020.