Tag Archives: nbc

Celebrity Beyond to be Featured on Bravo’s Below Deck Series

Posted on by
Reply

Celebrity Cruises and NBCUniversal have partnered on an upcoming episode of Bravo’s “Watch What Happens Live With Andy Cohen” onboard Celebrity Beyond, according to a press release.

This episode features host Andy Cohen and all five captains from Bravo’s successful “Below Deck” franchise, including Lee Rosbach, Captain Sandy Yawn, Captain Glenn Shepard, Captain Jason Chambers, and Captain Kerry Titheradge. The feature will air on Bravo on Tuesday, November 1, and will be available to stream the following day on Peacock, according to NBCUniversal.

“The partnership opportunity with NBCUniversal and Bravo was meant to be from the start. We both wanted to do something that hadn’t been done on a cruise ship before, so using our newest ship, Celebrity Beyond, as the backdrop, filming Watch What Happens Live With Andy Cohen on our ship was the perfect opportunity,” commented Michael Scheiner, chief marketing officer, Celebrity Cruises.

Through this partnership, NBCU will provide Celebrity Cruises with advertising elements such as custom content promotion produced by NBCU’s partners, as well as additional content on Twitter following the episode’s airing. In addition, during the broadcast, Celebrity’s captain Kate McCue will also play a nautical-themed game with fellow “Below Deck” captains.

“I cannot think of a more iconic way to celebrate and bring to life the spirit of our very own, Bravo’s Below Deck – than by channelling my inner Captain at sea,” said Andy Cohen, host and executive producer, Watch What Happens Live with Andy Cohen.

This collaboration between NBCUniversal and Celebrity Cruises demonstrates the media company’s commitment to partnership in action, as One Platform senior vice president, of creative & development, advertising & partnerships Jamie Cutburth noted. “At NBCUniversal, we are constantly looking around every corner to find new, unexpected ways to share genuine stories with our audiences in collaboration with powerful, world-leading brands.”

Carnival TV Series Renewed for a Second Season

Posted on by
Reply
Carnival TV Series Renewed for a Second Season
The Voyager with Josh Garcia (photo courtesy of Carnival Corporation)
 

Three of Carnival Corp.’s travel television series have been extended for a second season ABC and NBC stations.

The company made the announcement at the ASTA Global Convention at the Sheraton San Diego Hotel & Marina.

Season two of “The Voyager with Josh Garcia” will premiere on NBC stations beginning Saturday, September 30.  “Ocean Treks with Jeff Corwin” and “Vacation Creation with Tommy Davidson and Andrea Feczko” will debut on ABC affiliates the following week on Saturday, October 7.

The renewals come a year after Carnival’s first original travel programming and is part of Carnival Corp.’s focus on producing and distributing compelling experiential content.

All three shows were ranked as number one or number two in their time slot during the inaugural season.

Image result for the voyager with josh garcia

“Based on the exceptionally positive viewing results and the overall increased interest in cruise vacations following our shows’ inaugural year, we are extending our programming and growing our content library for the 2017 to 2018 season,” said John Padgett, chief experience and innovation officer for Carnival Corporation

The company’s brands include Carnival Cruise Line, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK), as well as Fathom, its immersive, enrichment experience brand.

“Championing the extraordinary experiences that our guests enjoy while on a cruise vacation via original programming is key to expanding the market’s awareness and generating demand for cruising,” Padgett added.

According to Carnival Corp., cruise vacations are growing 20 percent faster than land-based trips. That stat is evidence that Americans’ interest in cruise vacations is becoming more and more popular, it said.

It also cited an Adobe Digital Insights study, released earlier this year, that showed the number of visits to cruise websites had increased 32 percent year-over-year in the first quarter of 2017.

Three of Carnival Corp.’s original series—which debuted in fall 2016 and are distributed by Litton Entertainment—were honored recently with 10 Telly Awards for the best in TV and cable, digital and streaming and non-broadcast productions.

Related image

“Ocean Treks with Jeff Corwin” broadcasts nationally as part of the daytime Emmy-winning block “Weekend Adventure,” a three-hour programming block airing Saturday mornings on 98 percent of the country’s ABC affiliate channels.

In season two, Corwin takes audiences to Iceland, Belize and Peru while also sharing his family with viewers as they visit Japan. There, Corwin connects with the one creature that’s alluded him for more than 20 years—the giant Japanese salamander.

The new season of the “Vacation Creation with Tommy Davidson and Andrea Feczko” will also be featured on ABC’s “Weekend Adventure.” It takes viewers beyond the typical travel show by personalizing vacations of a lifetime for couples, individuals and families facing hardship, in need of hope or seeking much-needed time together.

From revealing the wondrous glaciers of Alaska to encounters with the mystical Moko Jumbie of the Virgin Islands, the show celebrates the importance of spending time with family and friends, along with discovering how the world can help people learn more about each other and their family history.  Along the way, viewers share their stories of overcoming adversity, while taking part in extraordinary experiences.

“The Voyager with Josh Garcia” returns for a second year as part of the network’s nationally broadcasted “The More You Know” programming block.

This season, viewers will travel with Garcia to Alaska’s majestic Mendenhall glacier, sample traditional Thai food in Bangkok and venture into the mountains of Taiwan to learn how traditional tea is farmed and prepared.

New Royal Caribbean ads focus on ‘next gen’ cruisers

Posted on by
Reply

Royal Caribbean says its “Come Seek” campaign reflects the brand’s adventurous spirit.

Royal Caribbean International is launching a major marketing campaign on Oct. 19 that will focus on Caribbean destinations and subvert stereotypes about a cruise.

Stylistically, it is designed to break through advertising clutter and indifference, with a specific emphasis on reaching “next gen” cruisers with twitchy images and jangly music.

The “Come Seek” campaign, Royal’s first since chief marketing officer Jim Berra moved to Royal from a similar position at Carnival Cruise Line, will be nothing if not different, Berra said.

“It really is about attracting that next generation of cruisers,” Berra said. “We’re not simply trying to speak to our current core passengers.”

The key message in ads that will begin airing on shows such as NBC’s “The Voice” is about what a cruise is “not.”

Next Gen Advert
Click the image for their latest Video

Viewers will see a rapid sequence of images that include statements such as “This is not a cruise,” or “You are not a tourist,” or “This is not the Caribbean.”