Norwegian Cruise Line hails ‘seminal year’ as profits surge

Norwegian Cruise Line hails 'seminal year' as profits surge

Norwegian Cruise Line’s president and chief executive said he was pleased with a “solid” performance during what had been a challenging year for the industry

The line reported fourth quarter profit of 19 cents per share and a 13.4% improvement in net revenue for the full year due to the addition of Norwegian Breakaway to the fleet.

Although net yields for the year were up 4.3% due to higher ticket prices and onboard spend, the figure was offset by three incremental scheduled dry docks.

President Kevin Sheehan said: “A year that began with a highly successful initial public offering, followed by other transactions which resulted in a strong balance sheet and credit metrics, and the launch of the first ship in our Breakaway class, Norwegian Breakaway, will undoubtedly be remembered as one of the seminal years in Norwegian’s 47-year history.

“The hard work of 25,000 Norwegian team members, all with a keen focus on our vision and mission, has been the catalyst for reaching these milestones, reporting solid financial performance in a challenging year for the industry and positioning the company for measured, disciplined growth.”

For the full year, the company reported adjusted earnings per share of $1.41, an increase of 45% from 2012 when the EPS was $0.97. Adjusted net income for the year was $295.8 million compared to $173 million last year.

At the beginning of this year the line took delivery of its latest ship in the fleet, Norwegian Getaway. Construction is ongoing on new builds Norwegian Escape and Norwegian Bliss, scheduled for delivery in 2015 and 2017 respectively.

Six Norwegian Cruise Line ships to get exhaust scrubbers

By Jerry Limone

Norwegian Cruise Line has contracted with Green Tech Marine to install scrubbers on six ships.

The scrubbers enable ship operators to reduce sulfur emissions while continuing to use heavy fuel oil for power. Scrubbers are a less expensive option than switching to low-sulfur diesel fuel.

Norway-based Green Tech Marine will install the scrubbers on the Breakaway, Dawn, Jewel, Gem, Pearl and Sun, starting this spring and continuing through 2016. The scrubbers will replace the ships’ exhaust silencers.

Green Tech Marine installed scrubbers on the Hawaii-based Pride of America last year and will supply them for Norwegian’s Breakaway Plus ships, the Escape and the Bliss, due to enter service in 2015 and 2017, respectively.

GTM R15

By using GTM scrubbers, shipowners can continue to operate on heavy fuel oil instead of more costly marine gas oil while staying below the strict IMO requirements regarding sulphur emissions. Fuel prices of marine gas oil are expected to rise even higher in 2015 when the 0,1% sulphur limit enters into force. The GTM scrubbers make it simple to meet new environmental regulations by replacing your ship’s exhaust silencer – no structural modifications required. You also benefit from:

  • Proven reduction of SOx and PM, compliant with MARPOL Annex VI –MEPC 58 and 59
  • Hybrid scrubber – both open and closed loop operation
  • An extremely small footprint
  • Low weight resulting in minimal change to stability conditions
  • Energy-efficient

 

Getaway looks like older sister, with a different personality

By Arnie Weissmann

ABOARD THE NORWEGIAN GETAWAY — As agents, packagers and media filed aboard the Norwegian Getaway on Monday for its introductory sailing, Norwegian Cruise Line CEO Kevin Sheehan sat in an unmarked conference room and summed up the differences between the ship and its structurally identical older sister, the Breakaway.

“The Breakaway was a very immersive experience, a very New York experience. This is Miami,” he said in an interview with Travel Weekly.

Sheehan cited the ways that each ship rNorwegian Getaway hulleflects its home port. The bows were painted by different native artists (Peter Max for the Breakaway vs. David “Lebo” Le Batard for the Getaway).

Shaker’s Champagne Bar has been replaced by the Sugarcane Mojito Bar, the Uptown Bar and Grill has given way to the Flamingo Bar & Grill, Maltings Whiskey Bar is now the Key West/Hemingway inspired Sunset Bar, the bluesy Fat Cats morphed into the Grammy Experience and, most symbolically, the Manhattan Room has been transformed to the Tropicana Room.

The Burn the Floor dance show remains, but it’s now ballroom dance to a distinctly Latin beat.

The other entertainment offerings don’t carry the Northeast vs. Southeast theme, with Broadway show “Legally Blond” replacing Broadway show “Rock of Ages” in the main theater, and the magic/special effects Illusionarium standing in for the Cirque Dreams in the dinner theater.

That leaves 23 dining options and 18 bars and lounges identical to the Breakaway’s older sibling.

One aspect that certainly will not be changed — and which Sheehan predicts will be widely copied by other cruise lines — is the Waterfront, which provides outdoor seating for many restaurants.

Sheehan said that the some changes were made in the décor and color schemes of the staterooms and suites, but that aside from fixing some “nits and nats,” they are identical to the rooms on the Breakaway.

Pressed for what those nits and nats were, Sheehan, after taking a long pause to think, couldn’t come up with any.NorwegianGetwaway-GrammyExperience-AW

He credits extraordinary attention to detail in the planning and execution of the Breakaway in making the building of the Getaway relatively painless.

“We were literally done [with the Getaway] well before delivery,” he said. “We had said we wanted it completed in mid-December to give us a month of wiggle room, and we didn’t need it. We were in such good shape that the night before there was nothing to do, so we had a cocktail party.”

Sheehan also said that an inclusive, team approach ensures a better product.

“The more people involved, the smarter the ship will be designed, and the better the flow for the whole guest experience,” he said. “These ships are designed to make guests into brand ambassadors. When they get off, they’ll talk about their great experiences.”

Forward bookings are doing well, he said, but admitted they “always could be better.”

“We’re in an environment that has changed since the incidents that affected the industry,” Sheehan said, in a reference to the sinking of the Costa Concordia and fires that disabled Carnival and Royal Caribbean ships. “It might mean an extra promotion or marketing activity, but at the end of the day, you get where you want to be and get the right customers who will fill the ships and receive the right value.”