Miami and Norwegian’s resurgence

By Tom Stieghorst

*InsightFor years, one of the most impressive sights in the cruise business was the Norway steaming out of the Port of Miami.

Painted a striking blue, the former S.S. France was over 1,000 feet long at a time when most cruise ships were pushing 800 feet. It had the sleek look of a classic liner, which it was before being mothballed in 1974 when trans-Atlantic jetliners made it obsolete.

In 1979, what was then Norwegian Caribbean Line bought the ship and spent $80 million retooling it for use as a full-time cruise ship. For all of its good looks, however, the Norway was something of a white elephant financially.*TomStieghorst

A steamship when others were diesel electric, and completely unique when fleet uniformity was coming into vogue, the Norway helped send Norwegian into a decades-long tailspin.

A weakened rival, Norwegian was unable to compete head-on with new ships from Carnival Cruise Lines and Royal Caribbean International. It had to zig when those lines zagged. With Miami cruises firmly locked down, Norwegian went hunting elsewhere. It abandoned the seven-day year-round Caribbean cruise from South Florida about a decade ago.

So it is noteworthy that Norwegian will have four ships cruising from Miami this winter, including the brand-new Norwegian Getaway, which will stay year round after making its debut in February.

And that’s not all. While Norwegian isn’t confirming it, the Miami-Dade County Commission has just approved a joint marketing agreement for the Norwegian Escape that would keep the ship in Miami for at least three years following its debut in late 2015.

The deal calls for Norwegian to hold the Escape’s naming ceremony at the port, which now styles itself PortMiami. For its part, the county-run port will pay $3 million to help market the ship.

Norwegian’s return to Miami can only help re-establish that port, which once was the undisputed cruise capital of the world but has lost some of its mojo as Port Everglades and Port Canaveral have come on. PortMiami recently crossed the 4 million passenger mark for the first time, keeping it ahead of its rivals, if only by a little bit.

A resurgent Norwegian is even good for its competitors, because they don’t have to contend with all the cabins that the old Norwegian used to price to fill six weeks before sailing.

Norwegian’s new ships no longer have the classic lines of the Norway, but they don’t have its losses either. That’s progress.

Foo Fighters to headline Super Bowl cruise

Some of the biggest contemporary music acts including the Foo Fighters will be performing live aboard the Norwegian Getaway ahead of the NFL Super Bowl this February.

As we reported earlier this year, Norwegian Cruise Line’s newest vessel has been chartered as a floating hotel for the showpiece of the American Football season, which takes place on February 2nd at the MetLife Stadium in New Jersey.

This caused significant disruption to the launch schedule for the 4,028 passenger ship, with numerous passengers already booking passage on the trans-Atlantic voyage originally scheduled for the start of the month.

As they say, however, the show must go on. Passengers had their reservations transferred to a later fare and received on board credit, while organisers of the end-of-season sporting spectacle got to work planning the entertainment.

Under it’s temporary guise as the bud Light Hotel New York, the Getaway will be docked at Pier 88 in Manhattan on the Hudson River and will host a string of entertainments. Foo Fighters will headline the main event a day before the game, on February 1st.

Two days earlier, on January 30th the stage will belong to the Roots, who will perform with hip-hop luminaries Run DMC and Busta Rhymes. Imagine Dragons, the Grammy-nominated act, are also set to play the following day.

This year, the Super Bowl half-time show, one of the biggest live musical shows of the year, will be performed by Bruno Mars.

Norwegian Getaway to feature wine musical at lunch

By Tom Stieghorst

Norwegian Cruise Line said its Getaway ship, launching in January, will feature the lunch show “Wine Lovers: The Musical,” which combines a wine tasting, lunch and musical comedy.

The plot of the musical involves two mismatched students attending a wine class led by an “effervescent” teacher. Audience members will sample six wines over the course of lunch, which will cost $25 and be available twice on a seven-day cruise in the Illusionarium Theater.

The show currently plays on the Norwegian Pearl. It is directed by Holly-Anne Ruggiero, whose Broadway credits include “Jersey Boys” and Billy Crystal’s “700 Sundays,” Norwegian said.