Tag Archives: Norwegian ships

Marine wildlife artist Guy Harvey to paint Norwegian Escape hull

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By Tom Stieghorst
Norwegian Escape hull artMIAMI BEACH — Norwegian Cruise Line’s next ship will feature a giant sailfish, stingray and other marine creatures on its hull, painted by conservation artist Guy Harvey.

Harvey unveiled his design in at a news conference Wednesday at the Cruise Shipping Miami event, saying he was “honored indeed” to be chosen for the job.

Norwegian’s detailed and colorful hull paintings have become a defining feature of the brand. The two most recent vessels, Norwegian Breakaway and Norwegian Getaway, have stylized representations of New York and Miami, respectively.

Escape will be based out of Miami when it debuts in November 2015. The port agreed to provide Norwegian with marketing support in exchange for a commitment to homeport the ship there.

Harvey is a marine wildlife artist and fisherman who has in recent years turned his efforts to preservation of the ocean and sea creatures. He has licensed many of his images for apparel and other uses and his name is used to co-brand resorts in Florida, the Bahamas and the Galapagos.

He lives in the Cayman Islands and is most closely linked to the Caribbean and Bahamas. “The maintenance of the ecology and aesthetics of the region are of the highest importance,” Harvey said.

Norwegian Cruise Line CEO Kevin Sheehan said fees from apparel and other licensed goods to be sold on Norwegian ships will be channeled back to the Guy Harvey Ocean Foundation, which supports scientific research and education.

Sheehan said the 4,200-passenger Escape will sail seven-day eastern Caribbean itineraries that include Tortola, British Virgin Islands; St. Thomas; and Nassau, Bahamas.

Bookings open March 19 for agents with groups and March 26 to the general public.

Norwegian Cruise Line has no plans for brand expansion

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Norwegian Cruise Line has no plans for brand expansion

By Tom Stieghorst
2013CruiseWorld_logo200x115FORT LAUDERDALE — Norwegian Cruise Line Holdings will stick with its core competencies and not acquire or start brands other than its flagship Norwegian brand, CEO Kevin Sheehan said at the CruiseWorld event on Friday.

Sheehan said he looked at several acquisitions after he came to Norwegian in 2008 but decided against them.

“I don’t want to create distractions for our team,” Sheehan said. “We have so many opportunities with our brand.”

In addition, Sheehan told travel agents that Norwegian is a variety of brands under one name. The Haven ship-within-a-ship luxury areas on Norwegian ships function as a luxury line, he said.

CruiseWorld 2013 Kevin Sheehan and Arnie WeissmannHe also cited a focus on solo cabins, family programs with Nickelodeon and the Pride of America ship in Hawaii as other brand-like experiences within Norwegian Cruise Line.

Sheehan said he is working hard to keep Norwegian focused on its own long-term future and goals, now that the company has become publicly traded. He said he would have preferred to go public later, but the private-equity owners needed some “affirmation” for their investors.

“I have always said to our investors, I know you are watching the next quarter, but I’m watching the next five years,” Sheehan said.

The next big event on Norwegian’s horizon is the arrival of Norwegian Getaway, which will sail from Miami year-round. Norwegian last had a ship sail seven-day cruises year-round from Miami 10 years ago.

Sheehan said he has tried to keep Norwegian’s ships consistently positioned to provide stability for travel agents, and that a limited number of ships left Miami as a seasonal market, until now.

Getaway is in the final stages of construction and is expected to arrive in New York in early February for a week’s duty as the Bud Light Hotel at the Super Bowl before coming to Miami for its maiden voyage.

Sheehan pointed out that Norwegian started the modern cruise industry in Miami 45 years ago.

“It’s just getting back to where we should have been all along,” he said.

Sheehan was the third cruise CEO to address CruiseWorld attendees, following talks by Carnival Corp. CEO Arnold Donald and Royal Caribbean Cruises Ltd. CEO Richard Fain.