Tag Archives: Oasis of the Seas

Port Canaveral: Diversified Offering

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Six Ships, Port Canaveral

A brand-new Terminal 3 is nearing the final stages of construction for Carnival Cruise Line at Port Canaveral, along with a 1,800-spot parking garage, all in preparation for the new Mardi Gras which will become the first LNG-fueled ship in North America.

 

Projections call for just under five million cruise guests in the fiscal year 2020, and over 5.6 million by 2024.

 

For port CEO Captain John Murray, the planning started years ago, wanting to be ready for LNG-fueled ships. The effort has paid off as Port Canaveral will host the Mardi Gras year-round and is expected to be home to Disney’s LNG-fueled ships as well.

“We are growing consistently,” Murray said. “All our cruise lines are very strong and over the next few years they plan to add additional ships.

 

A rendering of the new Cruise Terminal 3

“We are going to become the Florida port that can expand as the tonnage will be on the market and there won’t be as many berthing options in Florida as there have been in the past.”

Other big news at Port Canaveral includes the summer arrival of Marella Cruises in 2021, a deployment move announced late last year that had been in the works since 2017, said Robert “Bobby G” Giangrisostomi, vice president, cruise business development.

“They were looking for an American product,” he said, adding that the port’s proximity to Orlando was key.

 

Long term, the big homeport customers have major deals with Port Canaveral, including Carnival, Royal Caribbean and Disney, and Murray said in November he was negotiating a new deal with Norwegian.

 

With options, Carnival’s latest arrangement could extend to 45 years. For the port, terminal infrastructure is about building smart. “Flexible terminals,” commented Giangrisostomi. “A 1,200-foot ship can have up to 7,000 passengers. You have to be flexible. LNG ships, big ships, medium ships and Port Canaveral can handle them all.”

Deals also include more parking infrastructure, which may not be as long term.

“We have to look at what the concept of parking could be in 10 years,” Murray said, noting autonomous vehicles and an 83 per cent jump in Uber and Lyft usage at the port year-over-year.

 

Shorter cruises? Plan for more drive-in passengers. Estimates suggest that 40 to 60 per cent of guests embarking at Port Canaveral are drive-in customers.

“We are 200 miles closer to the entire Southeast,” explained Giangrisostomi

Another metric that is up is port-of-call business. With an expected 83 transit calls this year, that number jumps to just over 100 next year with more visits from the Oasis of the Seas sailing from Bayonne.

 

“Our port-of-call business is substantial,” added David German, director, cruise business development. “It’s good for the local community, with 6,000-plus passengers.”

The out-island arms race has paid dividends to all the Florida ports, Murray added. With cruise lines spending big developing their own destinations in the Bahamas, they have a reason to keep ships in nearby homeports.

 

New facial recognition has sped up clearing ships with U.S. Customs and Border Protection, which can now happen in as little as two hours for 5,000 disembarking guests.

“They clear the ship very quickly. It helps the cruise lines get to zero counts much sooner,” Murray said.

 

“Being ready and out front for our cruise customers,” Murray answered when asked about how to run a cruise port successfully. “The guests are the most important part of our operation … easy in, easy off, easy on the ship, easy off the ship. We want to be number one in customer service … It boils down to the end-user.”

Royal Caribbean ‘Out-Wowing’ Itself

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Perfect Day at CoCoCay
Perfect Day at CocoCay

“We are going to keep pushing the envelope. At Royal Caribbean we are never satisfied with the status quo,” said Vicki Freed, senior vice president of sales and trade support and service.

“That is why, as we Royal Amplify an Oasis-class ship, people might say ‘Vicki, there was nothing wrong with it, why do you need more bells and whistles?’ But we do not build ships like cookie cutters. With the Oasis, Allure, Harmony and Symphony, we continued to innovate aboard each new ship in the class, while most cruise lines build identical ships after the first one in a class, just changing the decor,” she continued.

“Our chairman has always said ‘Do not think about cost, (instead) think about how we can make our product better and better.’ And if you push the cost aspect aside and are driven by what is going to be the best experience for the consumer, that does change how you think about your product.

“So we will keep pushing the envelope, with new features aboard our ships, a new class of ships, the Icon class, and enhancing Perfect Day at CocoCay and other islands in the Perfect Day Collection.

“Perfect Day at CocoCay is probably the most talked-about destination today,” Freed continued. “Of all the places we call around the world, this is our number one rated port of call, so it is definitely resonating with our guests.”

The island has turned out to be so popular, in fact, that on some itineraries ships call twice during the same cruise.

Royal Caribbean is also driving innovation elsewhere, its latest newbuilding, the Quantum Ultra-class, 158,000-ton, 4,100-passenger Spectrum of the Seas, introduced in 2019, is deployed in the Chinese market.

Royal Amplified
Royal Amplified
Also going to China in 2021 will be the next Oasis-class ship, the 227,626-ton, 5,448-passenger Wonder of the Seas.

Meanwhile, the Quantum-ultra class Odyssey of the Seas will be deployed in the North American market, launching service from Port Everglades in November, moving to the Mediterranean for the 2021 summer season.

In addition, the 2009-built Oasis of the Seas just underwent a $165 million renovation last fall.

“Even though the ship is only 10 years young,” Freed said, “we are adding some new features. We always want to out-wow ourselves.”

The Oasis is sailing seven-day Caribbean cruises from Miami this winter before moving to Cape Liberty for the summer season.

Added Freed: “She will be very popular in the Northeast market. Our guests will be able to get on an Oasis-class ship in their own backyard. They will also call at Perfect Day at CocoCay.”

Building a new port facility in Galveston, the port said it will be able to accommodate Oasis-class ships.

“Anytime we build brand-new facilities, we want to make sure that all our ships will fit into that facility,” Freed commented.

Freed continues to be as committed to travel agents as ever. And despite the changing industry, fewer retail storefronts, and the internet, she said that travel advisors are very important to cruise sales.

“Cruising is a complex product. You are talking about somebody’s vacation that they have worked hard for all year long, and we see the need for travel advisors becoming even more important, because people want to make sure they get it right.

“It is true they can go to the internet and find a lot of information, but at the end of the day, there can be too much information, and you get consumer confusion. That is when you need a professional who can guide you to make the right buying decision. You need someone who can be a valued interpreter.”

The new-to-cruise are asking for a shorter cruise experience, according to Freed. They are looking for a three-, four- or five-day getaway, which is a good way for them to test the waters and find out if cruising is right for them.

“This was one of the motivators that led us to flip the short-cruise market upside down. Instead of putting older hardware in the market, we put in the Royal Amplified (modernized) Navigator and Mariner of the Seas, ships that typically in the past would not have been in the short cruise market.

“Their next step may be a seven-day cruise on an Oasis-class ship. Or they can be millennials who prefer shorter vacations, but may repeat their short cruise three to four times a year.”

What are the basic selling points for Royal Caribbean? “There is so much I can say,” Freed answered, “but I like to sum it up in a few words: we are a combination of quality and energy.

“There are some beautiful quality brands out there – Celebrity is a quality brand, and then there are some lines that have energy, but nobody has the unique combination of Royal Caribbean.”

Excerpt from Cruise Industry News Quarterly Magazine: Winter 2019-2020

Passenger dies ‘jumping from cruise ship’

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Image result for oasis of the seas
Oasis of the Seas.

A cruise passenger died after jumping from the tenth deck of one of the world’s largest cruise ships.

The 46-year-old man from Florida leapt from Royal Caribbean International’s Oasis of the Seas while it was docked in San Juan, Puerto Rico.

He was reported to be an events contractor with LGBTQ+ travel firm Atlantis Events which had chartered the vessel on a week-long Caribbean sailing from Miami.

More: Royal Caribbean unveils raft of changes to the trade sales team

A four-hour search shut down the ship on Wednesday evening as the 4,000 passengers on the cruise were assembled to establish who was missing.

Dive teams and state police agencies in San Juan recovered the body several hours later, according to the US Coast Guard.

Royal Caribbean confirmed that CCTV footage seemed to indicate the man purposefully jumped from the ship although the circumstances around the incident have not been confirmed.

“We are assisting authorities with their investigation of the death of a male guest in San Juan, Puerto Rico,” the line told the Daily Mail.

“Security footage indicates the man intentionally went overboard from Oasis of the Seas. Our hearts go out to his family and loved ones during this difficult time.”